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Beverage

Last orders for the Beverage Industry? Not at all. Drinking is a fundamental aspect of human culture and an ingredient of social interaction: whether it’s a hot coffee or an afternoon tea, a refreshing juice or a sparkling wine, people have plenty of excuses to spend on drinking. And yes, we do need 2 litres of water per day. So, despite the economic downturn, the beverage industry provides lots of business opportunities. Don’t miss them.

The reports, subscriptions, and books listed under Research and Markets’ Beverage category will allow you to keep up-to-date with any changes to the market, and how those changes can affect you. With reliable historical data and forecasts, they are invaluable resources for strategic planning.

This category’s coverage include both alcoholic and non-alcoholic drinks. To help you quickly find the publications dealing with your specific market we have created six sub-categories focusing on Soft Drinks, Beer, Wine, Hot Drinks, Spirits, and Bottled Water.

Hundreds of companies that operate in today's market are featured in our publications, including global leading players such as PepsiCo, The Coca-Cola Company, Campari, Foster, Carlsberg, Diageo, Heineken, Virgin Drinks, Pernod Ricard, and more. Show Less
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RTD Coffee in Slovakia RTD Coffee in Slovakia - Product Thumbnail Image

RTD Coffee in Slovakia

RTD coffee recorded further positive growth in 2013 as ready-to-drink coffee benefits from its taste and convenience. RTD coffee is popular especially among the urban population and those with higher...

April 2014
FROM
Concentrates in Slovakia Concentrates in Slovakia - Product Thumbnail Image

Concentrates in Slovakia

Concentrates is becoming more diverse in Slovakia. Consumers became more educated and demand for products with added value – mainly based on health and wellness attributes such as reduced sugar, natural...

April 2014
FROM
Carbonates in Slovakia Carbonates in Slovakia - Product Thumbnail Image

Carbonates in Slovakia

Carbonates is a well performing category in Slovakia with a stable consumer base. At the same time, the category faced increasing competition from other soft drinks categories. Similarly to other categories...

April 2014
FROM
Bottled Water in Slovakia Bottled Water in Slovakia - Product Thumbnail Image

Bottled Water in Slovakia

Bottled water is experiencing new trends and developments. While “traditional” bottled water categories – carbonated or still, are losing popularity, functional and flavoured bottled water are expanding...

April 2014
FROM
Juice in Slovakia Juice in Slovakia - Product Thumbnail Image

Juice in Slovakia

Consumers in Slovakia consider juice an important component of everyday consumption. Consumption of juice is considered an important component of healthy and balanced nutrition, especially if the product...

April 2014
FROM
Soft Drinks in Slovakia Soft Drinks in Slovakia - Product Thumbnail Image

Soft Drinks in Slovakia

Soft drinks in Slovakia in 2013 recorded an only marginal, however positive, market performance. The market is close to saturation with a wide range of products and manufacturers. On the other hand,...

April 2014
FROM
Sports and Energy Drinks in Latvia Sports and Energy Drinks in Latvia - Product Thumbnail Image

Sports and Energy Drinks in Latvia

The category continued its growth in 2013, mainly due to the launch of new products and flavours in energy drinks. There is a base of customers who use energy drinks a few times per week; however, the...

April 2014
FROM
Sports and Energy Drinks in Sweden Sports and Energy Drinks in Sweden - Product Thumbnail Image

Sports and Energy Drinks in Sweden

Retailer chains operating in Sweden introduced age limit for purchase of energy drinks in their outlets, because young people drink too many of them. This is how they tried to limit younger consumers...

April 2014
FROM
Sports and Energy Drinks in Mexico Sports and Energy Drinks in Mexico - Product Thumbnail Image

Sports and Energy Drinks in Mexico

In February 2012 the Mexican Senate proposed a complex law restricting the development of energy drinks in a number of ways. These included: no sale of these products to minors; banning the mixing of...

April 2014
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Bottled Water in Pakistan Bottled Water in Pakistan - Product Thumbnail Image

Bottled Water in Pakistan

In 2013, Nestlé revived its Pure Life Protect with Zinc water with a new campaign in which it changed the colour of the caps of its bottles from blue to green. This was done to give the product a natural...

April 2014
FROM
Carbonates in Pakistan Carbonates in Pakistan - Product Thumbnail Image

Carbonates in Pakistan

Competition between cola producers intensified further in 2013. The leading companies, including PepsiCo and Coca-Cola continued to focus on field campaigns and ad campaigns to compete with each other....

April 2014
FROM
Concentrates in Pakistan Concentrates in Pakistan - Product Thumbnail Image

Concentrates in Pakistan

Concentrates companies continued to advertise their brands heavily in 2013. Hamdard (Wakf) Laboratories launched two marketing campaigns to promote its brand Rooh Afza. One campaign was introduced during...

April 2014
FROM
Sports and Energy Drinks in Pakistan Sports and Energy Drinks in Pakistan - Product Thumbnail Image

Sports and Energy Drinks in Pakistan

At the end of 2012, Sting, PepsiCo’s energy drinks brand, launched a campaign called the Jhatzzzka (means “jerk” or “jolt”) Dance Move. This campaign was backed by television and radio advertising,...

April 2014
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RTD Tea in Pakistan RTD Tea in Pakistan - Product Thumbnail Image

RTD Tea in Pakistan

Companies continued to focus on expanding distribution to ensure availability of RTD tea in 2013. For instance, Unilever focused on driving sales by ensuring the availability of its brand in all retail...

April 2014
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RTD Coffee in Pakistan RTD Coffee in Pakistan - Product Thumbnail Image

RTD Coffee in Pakistan

Nescafé continued to invest in marketing support for its Cold Coffee, which was launched in 2012. The campaign “It all starts with a Nescafé” was advertised through TV and radio commercials, billboards...

April 2014
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RTD Tea in Latvia RTD Tea in Latvia - Product Thumbnail Image

RTD Tea in Latvia

RTD tea is considered to be a substitute for carbonates or juice in Latvia, and is perceived by Latvians as a good refreshment beverage. Since RTD tea is not carbonated and contains less sugar, it is...

April 2014
FROM
RTD Tea in Azerbaijan RTD Tea in Azerbaijan - Product Thumbnail Image

RTD Tea in Azerbaijan

RTD tea brands are welcomed on the market as consumers are always looking for drinks with some health benefits. Thanks to increased television advertisements by the leading companies in the last two...

April 2014
FROM
RTD Coffee in Azerbaijan RTD Coffee in Azerbaijan - Product Thumbnail Image

RTD Coffee in Azerbaijan

The RTD coffee category in Azerbaijan tends to have a limited appeal still, due to low awareness, and a lack of advertising campaigns and new launches. All these factors are underpinned by the fact...

April 2014
FROM
RTD Coffee in Latvia RTD Coffee in Latvia - Product Thumbnail Image

RTD Coffee in Latvia

RTD coffee is still not among the most popular products in Latvia due to weak promotion and the country’s northern location, as its people associate coffee with a hot drink. Therefore, RTD coffee can...

April 2014
FROM
Concentrates in Latvia Concentrates in Latvia - Product Thumbnail Image

Concentrates in Latvia

As concentrates are used mostly as an addition to cocktails, coffee, tea or ice cream, its growth directly depends on the development of those categories, as well as temperature and the weather. Liquid...

April 2014
FROM
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