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Beverage

Last orders for the Beverage Industry? Not at all. Drinking is a fundamental aspect of human culture and an ingredient of social interaction: whether it’s a hot coffee or an afternoon tea, a refreshing juice or a sparkling wine, people have plenty of excuses to spend on drinking. And yes, we do need 2 litres of water per day. So, despite the economic downturn, the beverage industry provides lots of business opportunities. Don’t miss them.

The reports, subscriptions, and books listed under Research and Markets’ Beverage category will allow you to keep up-to-date with any changes to the market, and how those changes can affect you. With reliable historical data and forecasts, they are invaluable resources for strategic planning.

This category’s coverage include both alcoholic and non-alcoholic drinks. To help you quickly find the publications dealing with your specific market we have created six sub-categories focusing on Soft Drinks, Beer, Wine, Hot Drinks, Spirits, and Bottled Water.

Hundreds of companies that operate in today's market are featured in our publications, including global leading players such as PepsiCo, The Coca-Cola Company, Campari, Foster, Carlsberg, Diageo, Heineken, Virgin Drinks, Pernod Ricard, and more. Show Less
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PRODUCT TITLE
Sports and Energy Drinks in Mexico Sports and Energy Drinks in Mexico - Product Thumbnail Image

Sports and Energy Drinks in Mexico

In February 2012 the Mexican Senate proposed a complex law restricting the development of energy drinks in a number of ways. These included: no sale of these products to minors; banning the mixing of...

April 2014
FROM
Sports and Energy Drinks in Pakistan Sports and Energy Drinks in Pakistan - Product Thumbnail Image

Sports and Energy Drinks in Pakistan

At the end of 2012, Sting, PepsiCo’s energy drinks brand, launched a campaign called the Jhatzzzka (means “jerk” or “jolt”) Dance Move. This campaign was backed by television and radio advertising,...

April 2014
FROM
RTD Coffee in Pakistan RTD Coffee in Pakistan - Product Thumbnail Image

RTD Coffee in Pakistan

Nescafé continued to invest in marketing support for its Cold Coffee, which was launched in 2012. The campaign “It all starts with a Nescafé” was advertised through TV and radio commercials, billboards...

April 2014
FROM
Sports and Energy Drinks in Latvia Sports and Energy Drinks in Latvia - Product Thumbnail Image

Sports and Energy Drinks in Latvia

The category continued its growth in 2013, mainly due to the launch of new products and flavours in energy drinks. There is a base of customers who use energy drinks a few times per week; however, the...

April 2014
FROM
Carbonates in Pakistan Carbonates in Pakistan - Product Thumbnail Image

Carbonates in Pakistan

Competition between cola producers intensified further in 2013. The leading companies, including PepsiCo and Coca-Cola continued to focus on field campaigns and ad campaigns to compete with each other....

April 2014
FROM
Soft Drinks in Macedonia Soft Drinks in Macedonia - Product Thumbnail Image

Soft Drinks in Macedonia

In 2013, soft drinks in Macedonia maintained solid growth in both volume and value terms. The growth in 2013 came as no shock as the performance of soft drinks had already surprised many who believed...

April 2014
FROM
Concentrates in Macedonia Concentrates in Macedonia - Product Thumbnail Image

Concentrates in Macedonia

Off-trade value sales of concentrates grew by 2% in current terms in 2013. Both liquid and powder concentrates achieved similar growth levels, with powder concentrates achieving higher growth of 3%...

April 2014
FROM
Concentrates in Lithuania Concentrates in Lithuania - Product Thumbnail Image

Concentrates in Lithuania

In 2013, concentrates were mostly used as a flavour additive by Lithuanians and consumed with cocktails and sweet meals. They buy syrups for ice-cream or to mix with alcoholic and soft drinks. This...

April 2014
FROM
Soft Drinks in Bosnia-Herzegovina Soft Drinks in Bosnia-Herzegovina - Product Thumbnail Image

Soft Drinks in Bosnia-Herzegovina

The performance of soft drinks during the review period was heavily influenced by the economic downturn. During this period, consumers’ disposable income contracted in real terms. Most manufacturing...

April 2014
FROM
Bottled Water in Lithuania Bottled Water in Lithuania - Product Thumbnail Image

Bottled Water in Lithuania

After four consecutive years of volume decline, bottled water recovered and recorded an increase in both volume and value terms in 2013. During the economic recession, many stopped consuming bottled...

April 2014
FROM
RTD Tea in Lithuania RTD Tea in Lithuania - Product Thumbnail Image

RTD Tea in Lithuania

With people becoming more concerned about what they drink, RTD tea is perceived to be a healthier substitute to carbonates. However, the increase in an average unit price resulted in a small decrease...

April 2014
FROM
Soft Drinks in Serbia Soft Drinks in Serbia - Product Thumbnail Image

Soft Drinks in Serbia

After a period of healthy growth, the Serbian soft drinks market reached a peak in 2008. The economic crisis took hold in the last few months of that year, which led to a slowdown in the whole economy....

April 2014
FROM
Bottled Water in Macedonia Bottled Water in Macedonia - Product Thumbnail Image

Bottled Water in Macedonia

Increasing global pollution has led many to believe that publicly-supplied tap water is no longer safe to consume. Despite this obvious myth, tap water in Macedonia remains relatively safe to drink....

April 2014
FROM
Juice in Serbia Juice in Serbia - Product Thumbnail Image

Juice in Serbia

A second wave of economic crisis characterised 2012 and significantly slowed the recovery of the Serbian juice category. Although total volume sales posted an insignificant 2% growth, a return to economic...

April 2014
FROM
Bottled Water in Bosnia-Herzegovina Bottled Water in Bosnia-Herzegovina - Product Thumbnail Image

Bottled Water in Bosnia-Herzegovina

At 1% off-trade and 3% on-trade decline in volume terms during 2013, bottled water performed weaker than it did during the review period. The cold weather during the peak season for bottled water consumption,...

April 2014
FROM
Soft Drinks in Lithuania Soft Drinks in Lithuania - Product Thumbnail Image

Soft Drinks in Lithuania

The recovery of Lithuanians’ purchasing power resulted in the growth of soft drinks. Consumers returned to their pre-crisis consumption habits, which they were forced to sacrifice due to the cut in...

April 2014
FROM
Juice in Bosnia-Herzegovina Juice in Bosnia-Herzegovina - Product Thumbnail Image

Juice in Bosnia-Herzegovina

Relative to patterns recorded during the review period, in 2013 juice in Bosnia-Herzegovina performed weaker off-trade and the same on-trade in volume terms. Both off-trade and on-trade continued to...

April 2014
FROM
RTD Tea in Serbia RTD Tea in Serbia - Product Thumbnail Image

RTD Tea in Serbia

Given the retail volume and value sales performance in 2012, it is obvious that the RTD tea category in the country is still at the expansion stage. RTD tea experienced rapid growth over the review...

April 2014
FROM
RTD Tea in Macedonia RTD Tea in Macedonia - Product Thumbnail Image

RTD Tea in Macedonia

RTD tea in Macedonia achieved off-trade current value growth of 5% in 2013 to reach off-trade value sales worth MKD499 million. Off-trade volume sales increased by 3% to reach seven million litres in...

April 2014
FROM
Juice in Macedonia Juice in Macedonia - Product Thumbnail Image

Juice in Macedonia

Juice in Macedonia has long benefited from a high level of consumer health awareness. Over the review period, this level of awareness further strengthened, particularly among the young adult population...

April 2014
FROM
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