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Spirits

Is Diageo still the leading player in the global spirits market? What do other companies need to do in order to aim at the leading position in the global market? Is whiskey the largest segment? How is this industry performing in the BRIC countries? What size are consumer groups in the US?

The publications listed under Research and Markets’ Spirits category will answer to all your key market questions. You will benefit tremendously from the quantitative and qualitative data provided by our reports, books, and subscriptions: historic consumption of each market category by volume, value, brands, channels, price segments and by alcoholic strength; financial details, strategies, strengths and weaknesses of the top companies; forecasts and analysis of the key drivers and risks in the global market and in specific regions.

The products covered by this category include whiskey, cognac, brandy, rum, tequila and mezcal, vodka, specialty spirits, liqueurs, gin and genevers.

Examples of companies mentioned include Diageo, Pernod Ricard, and Bacardi. Show Less ... more

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