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SMS and MMS

Is mobile messaging still profitable? The messaging industry generates hundreds of billions in revenue each year and continues to have a bright future ahead. The popularity of MMS, MIM and free texts offered by social network is rising, thanks to the increased usage of mobile broadband services worldwide.

Get a detailed picture of the market and its future direction with the publications listed under Research and Markets’ SMS and MMS category. Our top-quality reports, books, and subscriptions will allow you to understand the critical issues and drivers which are shaping the market and to make informed business decisions.

Hundreds of players that operate in today’s market are featured in our publications, including Acision, Airwide Solutions, Comverse, Interop Technologies, Jinny Software, Mavenir Systems, NewNet Communication Technologies, TeleCommunication Systems, Tekelec, China Mobile, Kejian, Motorola, Nokia, Samsung, Sina, Sohu, Sony-Ericsson, Tencent Technology, and more. Show Less
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Enterprise Application-to-Person (A2P) SMS Market: Global Industry Analysis and Opportunity Assessment, 2015 – 2020

This industry offers a 5-year forecast for the global enterprise A2P SMS market between 2015 and 2020. In terms of value, the market is expected to register a CAGR of 7.9% during the forecast period....

Published:  December 2015
Price:  From

Africa Mobile Money Market by Transaction mode (NFC/Smart Cards, Direct Mobile Billing, Mobile Web/WAP Payments, SMS, STK/USSD, and others), by Nature of Payment, by Location, by Type of Purchase, and by Country - Forecast to 2020

The mobile money solutions provide the opportunity for easy financial transactions to mobile users in remote locations, even to those customers who do not have a bank account. The mobile money solutions...

Published:  July 2015
Price:  From

A2P SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals, Regions - Global Market Drivers, Opportunities, Trends, and Forecasts, 2016-2022

"A2P SMS Market, Services (Transactional [CRM, Interactive], Promotional [Marketing, Inquiry, Pushed content]), Verticals (BFSI, Retail, Telecom, Transport, Entertainment, Utilities), Regions - Global...

Published:  December 2015
Price:  From

Tariff Trends SnapShot 51 - Mobile Messaging Services

The Tariff Trend SnapShot Service is a Research & Analysis Service providing a brief snapshot analysis of a new pricing trend for mobile or fixed line services seen by the author. It is published approximately...

Published:  May 2015
Price:  From

A2P SMS Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 - 2020

'A2P SMS Market (Pushed Content Services, Customer Relationship Management Services, Promotional Campaigns, Interactive Services and Other Applications) - Global Industry Analysis, Size, Share, Growth,...

Published:  October 2014
Price:  From

Application-to-Person (A2P) SMS Trends

Application-to-Person (A2P) SMS is an advanced technology that involves use of a specific application for producing an SMS message, which is then transmitted to a mobile subscriber Major application...

Published:  January 2014
Price:  From

The Snapchat Report - Winning At Media and Marketing in a Mobile-First World

The Snapchat Report - Winning At Media and Marketing in a Mobile-First World The most urgent strategic challenge for media and marketing professionals is engaging consumers in a mobile-first world. Snapchat...

Published:  May 2015
Price:  From

Whatsapp, Weixin, Snapchat, LINE: The Growing Power of Messaging Apps

Communications has entered the messaging era. In nearly every part of the world, the primary means of human communication is shifting from voice to mobile messaging-based communication. The report...

Published:  January 2015
Price: 

Social Media and Mobile Messaging Providers' Payment Apps: More Than Just P2P

Disruptive new technology or business models in the payments industry is not a new theme. The latest disruption comes from alternative, nontraditional players—namely social media and mobile messaging...

Published:  January 2015
Price: 

WeChat adds Micro-video Feature - Will it Improve Brand-Consumer Engagement?

In September 2014, Chinese mobile messaging service WeChat introduced micro-videos, allowing users to share 6 second videos. This addition to the platform comes at a time when video advertising overall,...

Published:  October 2014
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Mobile Messaging Futures 2014-2018

Mobile messaging is a USD 251 Billion dollar annual business. After voice, messaging is the biggest revenue-generating mobile service on earth. It always has been. It still is. Mobile messaging will...

Published:  September 2014
Price:  From

Hot Topic - Mobile Messaging Markets in Brazil, Colombia, and Mexico

This research service analyzes the short message service (SMS) markets in Brazil, Colombia, and Mexico with a focus on the impact of over-the-top (OTT) mobile messaging solutions available in the market. Market...

Published:  August 2014
Price:  From

The Post-SMS War for Mobile Communications: Messaging Apps (2Q 2014)

Personal communications is increasingly mobile and social; traditional SMS service is now overtaken by new OTT mobile messaging services such as Whatsapp, WeChat, Line, and KakaoTalk This report examines...

Published:  April 2014
Price:  From

Australia - Mobile Data - SMS - Overview and Statistics

For many years the SMS service has been a cash cow for mobile network operators, given that the cost of each message for customers is far higher than the cost to transmit the data across the network....

Published:  June 2014
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WhatsApp Acquisition: Where Facebook Sees the Value

This report is an overview of Facebook's $19 billion acquisition of WhatsApp authored by J. Gerry Purdy, Ph.D. and is part of the Mobility & Wireless research track. The report illustrates an opinion...

Published:  April 2014
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BuddeComm Intelligence Report - WhatsApp and Permission Based Marketing

We started this report in the late 1990s, but archived it a decade later only to revive it again based on the acquisition of Whatsapp by Facebook for the incredible amount of US$19 billion, in early...

Published:  February 2014
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Facebooks Acquisition of WhatsApp and Its Impact Assessment: an Asian Perspective

On February 19, 2014, the world's largest social networking giant Facebook announced that it would buy a messaging app start-up WhatsApp for a whopping US$16 billion with an additional US$3 billion...

Published:  March 2014
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Mobile Messaging - The Next-generation Global Social Networks

In-depth analysis of companies, strategies and markets Smartphone owners worldwide are rapidly taking up an innovative form of mobile communications and social networking: mobile messaging apps Hundreds...

Published:  February 2014
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What Every GC Needs to Know About Snapchat

This webinar examines what General Counsel need to know about Snapchat Take the 60 minutes to view this course in webinar format (on your computer, mobile phone, iPod or printed out) to make sure you...

Published:  February 2014
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Unlimited SMS Bundles Are Driving Usage in Europe, but Underline the Need to Improve the Messaging Feature Set

Differing usage trends in voice and messaging markets across Europe point towards strategies that operators can use to mitigate the threat to their traditional services from over-the-top (OTT) offerings...

Published:  September 2013
Price: 
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