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SMS and MMS

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Is mobile messaging still profitable? The messaging industry generates hundreds of billions in revenue each year and continues to have a bright future ahead. The popularity of MMS, MIM and free texts offered by social network is rising, thanks to the increased usage of mobile broadband services worldwide.

Get a detailed picture of the market and its future direction with the publications listed under Research and Markets’ SMS and MMS category. Our top-quality reports, books, and subscriptions will allow you to understand the critical issues and drivers which are shaping the market and to make informed business decisions.

Hundreds of players that operate in today’s market are featured in our publications, including Acision, Airwide Solutions, Comverse, Interop Technologies, Jinny Software, Mavenir Systems, NewNet Communication Technologies, TeleCommunication Systems, Tekelec, China Mobile, Kejian, Motorola, Nokia, Samsung, Sina, Sohu, Sony-Ericsson, Tencent Technology, and more. Show Less
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Mobile Messaging Futures 2014-2018

Mobile messaging is a USD 251 Billion dollar annual business. After voice, messaging is the biggest revenue-generating mobile service on earth. It always has been. It still is. Mobile messaging will...

September 2014
FROM
Application-to-Person (A2P) SMS Trends Application-to-Person (A2P) SMS Trends - Product Thumbnail Image

Application-to-Person (A2P) SMS Trends

Application-to-Person (A2P) SMS is an advanced technology that involves use of a specific application for producing an SMS message, which is then transmitted to a mobile subscriber Major application...

January 2014
FROM
Australia - Mobile Data - SMS - Overview and Statistics Australia - Mobile Data - SMS - Overview and Statistics - Product Thumbnail Image

Australia - Mobile Data - SMS - Overview and Statistics

For many years the SMS service has been a cash cow for mobile network operators, given that the cost of each message for customers is far higher than the cost to transmit the data across the network....

June 2014
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Messaging Policy Market Trends, 2010-2013

This report focuses on drivers for messaging policy management in mid-sized and large organizations in North America, as well as the current state of policy development The research conducted for this...

July 2012

Messaging and Web Security Market Trends, 2011-2014

This report is focused on the demand drivers for solutions that are designed to address messaging and Web-related security threats The research conducted for this report, and the report itself, are...

November 2011

Global SMS Infrastructure Market. IP Messaging and New Service Creation Platforms to Drive Growth

This Frost & Sullivan research service offers insight into the global SMS infrastructure (and services) markets It specifically analyzes the market opportunities for messaging vendors to provide the...

October 2011
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Messaging in the SMB Market, 2010-2013

This report focuses on drivers for messaging policy management in mid-sized and large organizations in North America, as well as the current state of affairs with regard to policy development The research...

August 2011

Mobile Messaging Market Trends, 2010-2013

This report presents the results of a detailed research program into preferences and plans for mobile messaging capabilities among mid-sized and large organizations in North America It focuses on a...

May 2011

Interactive Financial Alerts 2011: Using SMS and E-mail Alerts Bundles to Drive Profitable Banking Behaviors

Financial alerts have the potential to serve as a customer’s nervous system for checking and savings accounts, credit cards, bill pay, investments, loans, collections, fraud prevention, customer service...

March 2011

Comprehensive Messaging Package

The Comprehensive Messaging Package is a comprehensive package that includes many reports in the areas of messaging (SMS, MMS, IM, etc ), next generation messaging, SMS Aggregators, and related areas...

December 2010
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Apple: iPhone and App Store

This report reviews Apple's new position in the mobile market by reviewing the company and its historic performance over the last eight years and detailing the iPhone and App Store A forecast is provided...

January 2009
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Presence, IM and Real-Time Communication Trends, 2008-2011

This report focuses on demand drivers for instant messaging, presence and real-time communication capabilities The research conducted for this report, as well as the report itself, are focused on the...

September 2008

Mobile Messaging Business and Technology

This publication provides the reader an excellent overview of the current state of mobile messaging from a business perspective including challenges, opportunities and trends such as message volume...

August 2007
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World Markets for Mobile Phone Multimedia Application Processors

This Frost & Sullivan research service titled World Market for Mobile Phone Multimedia Application Processor provides forecast and analysis of the market drivers, restraints and challenges faced by...

July 2007
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2007 North American Mobile Communications Outlook

This Frost & Sullivan research titled 2007 North American Mobile Communications Outlook provides an overview of the major trends in the North American mobile communications markets in 2006 The study...

March 2007
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Strategic Analysis of the Enhanced Carrier Messaging Platform Markets

This Frost & Sullivan research service titled Strategic Analysis of the Enhanced Carrier Messaging Platform Markets provides an in-depth analysis of the enhanced service platform (ESP) market trends,...

April 2006
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Unified Messaging Markets (N.A.)

This report covers unified messaging markets in North America. It contains a market overview, and sections on Enterprise Solutions, Platforms and Solutions for Service Providers, Messaging Services,...

February 2006
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United States Unified Messaging Markets

The objective of this report is to evaluate the current state of the Unified Messaging market and forecast future revenues, product pricing, and unit sales. The report also identifies the key challenges...

February 2006
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European Fixed Messaging Markets

Fixed Messaging drives Mobile Convergence Fixed line carriers fought back against the mobile onslaught, by developing fixed text messaging services. This showed a bag of mixed results with fixed...

April 2005
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An Insight into the United States Mobile Marketing & Short Code SMS Markets

Improved Coordination between Participants Key to Enhanced Consumer Interaction Overcoming initial difficulties such as unclear objectives and untested technologies, mobile marketing campaigns have...

November 2004
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