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Advertising and Marketing
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The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?
Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under
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Australia - Digital Economy - Advertising, Statistics and Revenues
Paul Budde Communication Pty Ltd, May 2013 , Pages: 15An increase in advertising spending on the mobile sector came in 2012 as smartphone penetrations increases and users are quite often making their smartphones and tablet their primary device. Advertising... -
Strategic Health Care Marketing
Health Care Communications, May 2013Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each... -
Market Research (Italy)
Plimsoll Publishing Ltd, May 2013 , Pages: 1080Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 510 companies, including... -
PR News
Access Intelligence, LLC, May 2013Building the Bridge Between PR and the Bottom Line Now in its 61st year, PR News is the most trusted, executive level, reader-supported publication that helps enhance the business impact of PR Each... -
Polish Market Online
PMR Ltd, May 2013For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60... -
Marking & Identification Equipment (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 220Plimsoll Publishing’s UK Marking & Identification Equipment Analysis provides a detailed overview of the UK Marking & Identification Equipment market and delivers a comprehensive individual analysis... -
PR Consultants (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 1920Plimsoll Publishing’s UK PR Consultants Analysis provides a detailed overview of the UK PR Consultants market and delivers a comprehensive individual analysis on the top 920 companies, including YOUNG... -
Quirk's Marketing Research Review
Quirk Enterprises, May 2013 , Pages: 100If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review... -
Billboards & Public Displays (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 200Plimsoll Publishing’s UK Billboards & Public Displays Analysis provides a detailed overview of the UK Billboards & Public Displays market and delivers a comprehensive individual analysis on the top... -
Out Of Home Advertising (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 460Plimsoll Publishing’s UK Out Of Home Advertising Analysis provides a detailed overview of the UK Out Of Home Advertising market and delivers a comprehensive individual analysis on the top 180 companies,... -
Recruitment Advertising Agencies (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 220Plimsoll Publishing’s UK Recruitment Advertising Agencies Analysis provides a detailed overview of the UK Recruitment Advertising Agencies market and delivers a comprehensive individual analysis on... -
Healthcare Advertising (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 240Plimsoll Publishing’s UK Healthcare Advertising Analysis provides a detailed overview of the UK Healthcare Advertising market and delivers a comprehensive individual analysis on the top 80 companies,... -
Marketing - Graphic Design (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 240Plimsoll Publishing’s UK Marketing - Graphic Design Analysis provides a detailed overview of the UK Marketing - Graphic Design market and delivers a comprehensive individual analysis on the top 80 companies,... -
Market Research (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 1300Plimsoll Publishing’s UK Market Research Analysis provides a detailed overview of the UK Market Research market and delivers a comprehensive individual analysis on the top 610 companies, including TNS... -
Database Marketing (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 540Plimsoll Publishing’s UK Database Marketing Analysis provides a detailed overview of the UK Database Marketing market and delivers a comprehensive individual analysis on the top 220 companies, including... -
Sales Promotion Consultants (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 1040Plimsoll Publishing’s UK Sales Promotion Consultants Analysis provides a detailed overview of the UK Sales Promotion Consultants market and delivers a comprehensive individual analysis on the top 480... -
Graphic Design & Advertising (North West) (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 200Plimsoll Publishing’s UK Graphic Design & Advertising (North West) Analysis provides a detailed overview of the UK Graphic Design & Advertising (North West) market and delivers a comprehensive individual... -
Entertainment Marketing Letter
EPM Communications Inc, May 2013You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,... -
Search Engine Marketing (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 360Plimsoll Publishing’s UK Search Engine Marketing Analysis provides a detailed overview of the UK Search Engine Marketing market and delivers a comprehensive individual analysis on the top 130 companies,... -
Advertising Agencies (Nordic)
Plimsoll Publishing Ltd, May 2013 , Pages: 680Plimsoll Publishing’s Advertising Agencies (Nordic) Analysis provides a detailed overview of the Advertising Agencies (Nordic) market and delivers a comprehensive individual analysis on the top 300... -
Market Research (Spain)
Plimsoll Publishing Ltd, May 2013 , Pages: 580Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies, including... -
Billboards & Public Displays (Spain)
Plimsoll Publishing Ltd, May 2013 , Pages: 120Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on... -
Research & Information Services (Nordic)
Plimsoll Publishing Ltd, May 2013 , Pages: 260Plimsoll Publishing’s Research & Information Services (Nordic) Analysis provides a detailed overview of the Research & Information Services (Nordic) market and delivers a comprehensive individual analysis... -
Market Research (Italy)
Plimsoll Publishing Ltd, May 2013 , Pages: 1080Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 510 companies, including... -
Professional Webinar Library Subscription for Business Executives: Sales Executive
ExecSense, May 2013Stay Current with Webinars on Every Hot Topic, New Technology & Important Trend that Impacts Your Specific Profession throughout the Year A subscription to ExecSense includes access to all previous... -
Pr Agencies (Nordic)
Plimsoll Publishing Ltd, May 2013 , Pages: 360Plimsoll Publishing’s PR Agencies (Nordic) Analysis provides a detailed overview of the PR Agencies (Nordic) market and delivers a comprehensive individual analysis on the top 140 companies, including... -
Field Marketing (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 380Plimsoll Publishing’s UK Field Marketing Analysis provides a detailed overview of the UK Field Marketing market and delivers a comprehensive individual analysis on the top 140 companies, including GFK... -
Promotional Marketing (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 440Plimsoll Publishing’s UK Promotional Marketing Analysis provides a detailed overview of the UK Promotional Marketing market and delivers a comprehensive individual analysis on the top 180 companies,... -
Multi-Channel Marketing (UK)
Plimsoll Publishing Ltd, May 2013 , Pages: 280Plimsoll Publishing’s UK Multi-Channel Marketing Analysis provides a detailed overview of the UK Multi-Channel Marketing market and delivers a comprehensive individual analysis on the top 90 companies,... -
Merchandising (France)
Plimsoll Publishing Ltd, May 2013 , Pages: 160Plimsoll Publishing’s MERCHANDISING (France) Analysis provides a detailed overview of the MERCHANDISING (France) market and delivers a comprehensive individual analysis on the top 50 companies, including... -
Advertising Network (France)
Plimsoll Publishing Ltd, May 2013 , Pages: 1080Plimsoll Publishing’s ADVERTISING NETWORK (France) Analysis provides a detailed overview of the ADVERTISING NETWORK (France) market and delivers a comprehensive individual analysis on the top 500 companies,... -
Marketing Consulting Service Lines World Report
PureData, May 2013 , Pages: 2126MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product... -
Management Consulting Services Miscellaneous Lines World Report
PureData, May 2013 , Pages: 2037MANAGEMENT CONSULTING SERVICES MISCELLANEOUS LINES WORLD REPORT The Management Consulting Services Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries... -
Advertising & Related Service Lines World Report
PureData, May 2013 , Pages: 2065ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product... -
Advertising Agencies World Report
PureData, May 2013 , Pages: 2161ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:... -
Advertising Agency Lines World Report
PureData, May 2013 , Pages: 2133ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time... -
Public Relations Agencies World Report
PureData, May 2013 , Pages: 2042PUBLIC RELATIONS AGENCIES WORLD REPORT The Public Relations Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time... -
Public Relations Agency Lines World Report
PureData, May 2013 , Pages: 2154PUBLIC RELATIONS AGENCY LINES WORLD REPORT The Public Relations Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes... -
Display Advertising World Report
PureData, May 2013 , Pages: 2116DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From... -
Display Advertising Lines World Report
PureData, May 2013 , Pages: 2065DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time... -
Direct Mail Advertising World Report
PureData, May 2013 , Pages: 2126DIRECT MAIL ADVERTISING WORLD REPORT The Direct Mail Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:... -
Direct Mail Advertising Lines World Report
PureData, May 2013 , Pages: 2144DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes... -
Advertising Material Distribution Services World Report
PureData, May 2013 , Pages: 2017ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit... -
Advertising Material Distribution Service Lines World Report
PureData, May 2013 , Pages: 2145ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries... -
Miscellaneous Services Related to Advertising World Report
PureData, May 2013 , Pages: 2195MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6... -
Services Related to Advertising Miscellaneous Lines World Report
PureData, May 2013 , Pages: 2164SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES WORLD REPORT The Services Related to Advertising Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries... -
Advertising Specialties Goods Distributor Lines World Report
PureData, May 2013 , Pages: 2176ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries... -
Miscellaneous Advertising Lines World Report
PureData, May 2013 , Pages: 2138MISCELLANEOUS ADVERTISING LINES WORLD REPORT The Miscellaneous Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes... -
Marketing Research & Public Opinion Polling World Report
PureData, May 2013 , Pages: 2180MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to... -
Marketing Research & Public Opinion Polling Lines World Report
PureData, May 2013 , Pages: 2053MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...
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