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Advertising and Marketing

(1,873 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Sales Performance Management Market by Solution, by Services - Global Forecast to 2020

Sales Performance Management Market by Solution (Incentive Compensation Management, Territory Management, Sales Planning and Monitoring, Sales Analytics), by Services (Consulting, Implementation, Training...

May 2015
FROM

Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

May 2015
FROM

Digital Signage Market by Type, Software, Services, Application & Geography - Global forecast to 2020

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial)...

May 2015
FROM

Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

March 2015
FROM

Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

December 2014
FROM

Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)

Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts...

December 2014
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Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

November 2014
FROM

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

November 2014
FROM
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

January 2015
FROM

Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

September 2014
FROM
Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019 Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019 - Product Thumbnail Image

Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019

Global Holographic Display Digital Signage Market by Technology (Semi-Transparent Holographic Display, Touchable Holographic Display, Laser Holographic Display, Piston Holographic Display), by Application,...

May 2015
FROM

The E.W. Scripps Company (USA) - Company Reports

This report presents quick facts about The E.W. Scripps Company, which is principally involved in Television, Newspapers, and Syndication and Other Businesses. Illustrated with 249 tables, the report...

April 2015
FROM

WPP Plc (UK) - Company Reports

This report presents quick facts about WPP Plc, which is principally involved in Communications Services. Illustrated with 243 tables, the report showcases the company's recent news stories and...

April 2015
FROM

Inter Active Corporation (USA) - Company Reports

This report presents quick facts about Inter Active Corporation, which is principally aMedia and Internet Company. Illustrated with 148 tables, the report showcases the company's recent news stories...

April 2015
FROM

Fairfax Media Ltd. (Australia) - Company Reports

This report presents quick facts about Fairfax Media Ltd., which is principally involved in Media and Broadcasting Business. Illustrated with 184 tables, the report showcases the company's recent news...

April 2015
FROM

Dentsu, Inc. (Japan) - Company Reports

This report presents quick facts about Dentsu, Inc., which is principally involved in Advertising, Information Services and Other Business. Illustrated with 192 tables, the report showcases the...

April 2015
FROM

M&C Saatchi Plc (UK) - Company Reports

This report presents quick facts about M&C Saatchi Plc, which is principally involved in providing Advertising and Marketing Services. Illustrated with 209 tables, the report showcases the company's...

April 2015
FROM

Esha Media Research Ltd. (India) - Company Reports

This report presents quick facts about Esha Media Research Ltd., which is principally involved in Television Media Monitoring, Transcription and Research Services. Illustrated with 92 tables, the report...

April 2015
FROM

Interpublic Group of Companies, Inc. (USA) - Company Reports

This report presents quick facts about Interpublic Group of Companies, Inc., which is principally involved in providing Advertising and Marketing Services. Illustrated with 211 tables, the report showcases...

April 2015
FROM

APN News & Media Ltd. (Australia) - Company Reports

This report presents quick facts about APN News & Media Ltd., which is principally involved in Publishing, Radio, Outdoor and Digital Media Advertising Business. Illustrated with 170 tables, the report...

April 2015
FROM
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