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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Digital Advertising and Marketing - Global Strategic Analysis

This report analyzes the worldwide markets for Digital Advertising and Marketing in US$ Million in terms of Spending (Wired Internet as well as Mobile Internet) by the following formats - Search, Display,...

Published:  February 2016
Price:  From

Mobile Marketing Market by Solution, by User Type, by Vertical & by Region - Global Forecast to 2021

'Mobile Marketing Market by Solution (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Mobile Web), by User Type (SMB and Large Enterprise), by Vertical (Retail and E-commerce, Travel & Logistics,...

Published:  May 2016
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Human Insulin Market - Drugs, Types, Brands, Delivery Devices and Applications - Forecasts to 2020

"Human Insulin Market - Drugs (Biologics, Biosimilars), Type (Short Acting, Long Acting, Premixed), Brands (Lantus, NovoRapid, Humalog), Delivery Devices (Pens, Pen Needles, Syringes), Applications...

Published:  January 2016
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Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

The retail analytics market size is estimated to grow from USD 2.2 Billion in 2015 to USD 5.1 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. Retail analytics...

Published:  November 2015
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Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

The consumption of mobile media and the integration of cross devices platform continue to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising...

Published:  August 2015
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Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Affordability of smartphones and availability of high speed networks has enabled increase in the smartphone penetration. Smartphone penetration rate has reached to a threshold level in most of the developing...

Published:  October 2015
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Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

Published:  May 2015
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India Online Grocery Market By Product Type, Consumer Behaviour, Competition Forecast and Opportunities, 2011 - 2021

"India Online Grocery Market By Product Type (Food Grains; Bread, Bakery & Dairy Products; Fruits & Vegetables; Personal Care; Dry & Baking Products; Household Products; Beverages; Meat & Meat Products;...

Published:  March 2016
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Digital Signage Market: By Display Technologies (2D and 3D Displays), By Components (Display, Network and Others), By Applications (Advertising, marketing and Others), By End User Industry, By Geography- Forecast (2016-2021)

Digital signage is an electronically controlled display that shows/ displays important notifications which is controlled by a set of computers. It is mainly placed in the public places to convey vital...

Published:  November 2015
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Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media provides the pet marketer with a bevy of best practices for marketing to the pet parent. The report examines the ways in...

Published:  December 2015
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Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

About spectacular advertising Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages...

Published:  October 2015
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Global Expansion Services Market 2015-2019

About expansion services Expansion services or market expansion service refer to specialized services offered by a company to help its end-users grow in their existing markets and expand to new ones....

Published:  November 2015
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World Online Advertising Market - 2015 Edition

The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2019 for 15 countries (USA-...

Published:  October 2015
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Global Marketing Resource Management (MRM) Market 2015-2019

About MRM Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing...

Published:  July 2015
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Global Location-based Search and Advertising Market 2016-2020

About the Location-based search and advertising Market Location-based search and advertising enable users to integrate mobile advertising with mobile technologies such as location-based services....

Published:  May 2016
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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
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Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
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Global Programmatic Advertising Spending Market 2016-2020

About Programmatic Advertising Spending Programmatic advertising aids advertisers to target a specific audience based on their advertising pattern. The process takes no more than 0.2 seconds. When...

Published:  April 2016
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TV Ad-Spending Market in the US 2015-2019

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is...

Published:  November 2015
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UAE Digital Signage Market Forecast and Opportunities, 2020

According to “UAE Digital Signage Market Forecast & Opportunities, 2020”, digital signage market in the UAE is projected to grow at a CAGR of over 22% during 2015-20. New technology advancements like...

Published:  July 2015
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