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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

November 2014
Advertising in Germany: ISIC 743 Advertising in Germany: ISIC 743 - Product Thumbnail Image

Advertising in Germany: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

November 2014
FROM
Advertising & Marketing Services in the U.S. Advertising & Marketing Services in the U.S. - Product Thumbnail Image

Advertising & Marketing Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry create advertising campaigns, implement public relations campaigns, and engage in media buying, among other advertising services....

November 2014
Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

Russia: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the Russian Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price...

November 2014
FROM
EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020 - Product Thumbnail Image

EU: Metal Advertising Signs - Market Report. Analysis and Forecast to 2020

The report provides an in-depth analysis of the EU Market of Metal Advertising Signs. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics...

November 2014
FROM

Entertainment Marketing Letter

You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,...

November 2014

Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

November 2014

Polish Market Online

For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60...

November 2014
FROM
Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

November 2014
Professional Webinar Library Subscription for Business Executives: Sales Executive Professional Webinar Library Subscription for Business Executives: Sales Executive - Product Thumbnail Image

Professional Webinar Library Subscription for Business Executives: Sales Executive

Stay Current with Webinars on Every Hot Topic, New Technology & Important Trend that Impacts Your Specific Profession throughout the Year A subscription to ExecSense includes access to all previous...

November 2014
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

November 2014

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

November 2014

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

November 2014
FROM

The Marketing Guidebook Advantage - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

The Advantage version includes more than 8,000 personal e-Mail addresses. Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry...

November 2014

2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point

When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won’t be enjoyed by the more...

November 2014
Global and Chinese LED Billboard Industry Report 2014 Global and Chinese LED Billboard Industry Report 2014 - Product Thumbnail Image

Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

November 2014
FROM

Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

October 2014
FROM

Global TV Advertising Market 2014-2018

About TV Advertising TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across...

October 2014
FROM
Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image

Mobile Marketing in India - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Mobile Marketing current market scenario, structure and practices in India. In depth market scenario includes; - Market estimate of Mobile Marketing in India...

October 2014
Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast - Product Thumbnail Image

Opportunity in the Indian Advertising Market - 2014 ; Market size, Market share, Market landscape, Market trend analysis, Growth drivers, Future opportunity, Future forecast

This report provides an insight into the Opportunity in the Indian Advertising current market scenario, structure and practices. In depth market scenario includes; - Current market size estimates -...

October 2014
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