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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Advertising Agencies (Nordic)

Plimsoll Publishing’s ADVERTISING AGENCIES (Nordic) Analysis provides a detailed overview of the ADVERTISING AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 350...

August 2014
FROM

Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

August 2014
FROM

Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

August 2014
FROM
Research & Information Services (Nordic) Research & Information Services (Nordic) - Product Thumbnail Image

Research & Information Services (Nordic)

Plimsoll Publishing’s RESEARCH & INFORMATION SERVICES (Nordic) Analysis provides a detailed overview of the RESEARCH & INFORMATION SERVICES (Nordic) market and delivers a comprehensive individual analysis...

August 2014
FROM

Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

August 2014
FROM
Public Relations (Italy) Public Relations (Italy) - Product Thumbnail Image

Public Relations (Italy)

Plimsoll Publishing’s PUBLIC RELATIONS (Italy) Analysis provides a detailed overview of the PUBLIC RELATIONS (Italy) market and delivers a comprehensive individual analysis on the top 160 companies,...

August 2014
FROM

Search Engine Marketing (UK)

Plimsoll Publishing’s SEARCH ENGINE MARKETING (UK) Analysis provides a detailed overview of the SEARCH ENGINE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 130 companies,...

August 2014
FROM

Polish Market Online

For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60...

August 2014
FROM

Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

August 2014
FROM

PR Consultants (UK)

Plimsoll Publishing’s PR CONSULTANTS (UK) Analysis provides a detailed overview of the PR CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top 880 companies, including...

August 2014
FROM
Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

August 2014
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

August 2014

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

August 2014
Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

August 2014
Management Consulting Services Miscellaneous Lines World Report Management Consulting Services Miscellaneous Lines World Report - Product Thumbnail Image

Management Consulting Services Miscellaneous Lines World Report

MANAGEMENT CONSULTING SERVICES MISCELLANEOUS LINES WORLD REPORT The Management Consulting Services Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries...

August 2014
Advertising & Related Service Lines World Report Advertising & Related Service Lines World Report - Product Thumbnail Image

Advertising & Related Service Lines World Report

ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS...

August 2014
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

August 2014
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

August 2014
Public Relations Agencies World Report Public Relations Agencies World Report - Product Thumbnail Image

Public Relations Agencies World Report

PUBLIC RELATIONS AGENCIES WORLD REPORT The Public Relations Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

August 2014
Public Relations Agency Lines World Report Public Relations Agency Lines World Report - Product Thumbnail Image

Public Relations Agency Lines World Report

PUBLIC RELATIONS AGENCY LINES WORLD REPORT The Public Relations Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

August 2014
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