• 1-800-526-8630U.S. (TOLL FREE)
  • 1-917-300-0470EAST COAST U.S.
  • +353-1-416-8900REST OF WORLD

PRODUCT FILTERS

REGION

1,041
677
666
504
499

COUNTRY

643
168
109
104
69

CATEGORIES

  • 669
  • 442
  • 152
  • 372

PRICE

1,751
2,226
2,637
3,041

PUBLISHED

171
364
810
3,041

PRODUCT TYPE

2,319
442
185
40
30
14
6
2
2
1

Advertising and Marketing

(3,041 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
Read more

Sales Performance Management Market by Solution, by Services - Global Forecast to 2020

Sales Performance Management Market by Solution (Incentive Compensation Management, Territory Management, Sales Planning and Monitoring, Sales Analytics), by Services (Consulting, Implementation, Training...

May 2015
FROM

Digital Signage Market by Type, Software, Services, Application & Geography - Global forecast to 2020

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial)...

May 2015
FROM

Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

May 2015
FROM

Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

March 2015
FROM

Customer Analytics Market by Solution - Global Forecasts and Analysis (2014 - 2019)

Customer Analytics Market by Solution (Data Management/ ETL, Analytical Tools/ Modules, Voice of Customer, Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting) - Global Forecasts...

December 2014
FROM

Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

December 2014
FROM

Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

November 2014
FROM

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

November 2014
FROM
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

January 2015
FROM

Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)

Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion...

August 2014
FROM

Customer Experience Management Market (VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics) - Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts (2014 – 2019)

Customer Experience Management Market (VOC Analytics, Feedback Management, Web Analytics, Text Analytics, Speech Analytics) - Advanced Technologies, Touch Points, Adoption Trends, Market Size & Forecasts...

August 2014
FROM

Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

September 2014
FROM

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications for tomorrow’s food retail marketers. From harnessing social media to...

June 2015
FROM

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

June 2015
FROM

Inter Active Corporation (USA) - Company Reports

This report presents quick facts about Inter Active Corporation, which is principally aMedia and Internet Company. Illustrated with 148 tables, the report showcases the company's recent news stories...

April 2015
FROM

Fairfax Media Ltd. (Australia) - Company Reports

This report presents quick facts about Fairfax Media Ltd., which is principally involved in Media and Broadcasting Business. Illustrated with 184 tables, the report showcases the company's recent news...

April 2015
FROM

Dentsu, Inc. (Japan) - Company Reports

This report presents quick facts about Dentsu, Inc., which is principally involved in Advertising, Information Services and Other Business. Illustrated with 192 tables, the report showcases the...

April 2015
FROM

M&C Saatchi Plc (UK) - Company Reports

This report presents quick facts about M&C Saatchi Plc, which is principally involved in providing Advertising and Marketing Services. Illustrated with 209 tables, the report showcases the company's...

April 2015
FROM

Esha Media Research Ltd. (India) - Company Reports

This report presents quick facts about Esha Media Research Ltd., which is principally involved in Television Media Monitoring, Transcription and Research Services. Illustrated with 92 tables, the report...

April 2015
FROM

Interpublic Group of Companies, Inc. (USA) - Company Reports

This report presents quick facts about Interpublic Group of Companies, Inc., which is principally involved in providing Advertising and Marketing Services. Illustrated with 211 tables, the report showcases...

April 2015
FROM
Loading Indicator

Our Clients

Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation