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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2,759 Products

Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

Published:  May 2015
Price:  From

Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

Published:  March 2015
Price:  From

Outdoor Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Outdoor Advertising in US$ Million by the following Modes/Formats: Billboards, Transit, Street Furniture, and Others. The report provides separate comprehensive...

Published:  January 2015
Price:  From
Outdoor Advertising - Global Strategic Business Report Outdoor Advertising - Global Strategic Business Report - Product Thumbnail Image

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
Price:  From

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
Price:  From

Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

Published:  September 2014
Price:  From

Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

Published:  November 2014
Price:  From

iSentia Group Ltd. (Australia) - Company Reports

This report presents quick facts about iSentia Group Ltd., which is principally involved in providing Media Intelligence. Illustrated with 233 tables, the report showcases the company's recent news...

Published:  April 2015
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Pandora Media, Inc. (USA) - Company Reports

This report presents quick facts about Pandora Media, Inc., which is principally involved in Internet Radio Business. Illustrated with 154 tables, the report showcases the company's recent news stories...

Published:  April 2015
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Dentsu, Inc. (Japan) - Company Reports

This report presents quick facts about Dentsu, Inc., which is principally involved in Advertising, Information Services and Other Business. Illustrated with 192 tables, the report showcases the...

Published:  April 2015
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Havas Group (France) - Company Reports

This report presents quick facts about Havas Group, which is principally involved in Advertising and Communications Business. Illustrated with 187 tables, the report showcases the company's recent news...

Published:  April 2015
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Prime Media Group Ltd. (Australia) - Company Reports

This report presents quick facts about Prime Media Group Ltd., which is principally involved in Media Business. Illustrated with 90 tables, the report showcases the company's recent news stories and...

Published:  April 2015
Price:  From

Millennial Media, Inc. (USA) - Company Reports

This report presents quick facts about Millennial Media, Inc., which is principally involved in providing Mobile Advertising Solutions. Illustrated with 125 tables, the report showcases the company's...

Published:  April 2015
Price:  From

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

Published:  November 2014
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Advertising and the second Screen

This report explores how live TV will need to change its advertising practices to handle growing competition from the Internet and protect its status as top mass medium. It compares the way ad revenue...

Published:  July 2015
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Online Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics...

Published:  September 2014
Price:  From

Social Network Marketing in the US 2015-2019

About Social Network Marketing Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites...

Published:  August 2015
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Global TV Ad-spending Market 2015-2019

About TV Ad Spending TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide,...

Published:  August 2015
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Viad Corporation (USA) - Company Reports

This report presents quick facts about Viad Corporation, which is principally involved in Marketing & Events, and Travel & Recreation Business. Illustrated with 51 tables, the report showcases the company's...

Published:  April 2015
Price:  From

Global Mobile Ad Spending Market 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

Published:  June 2015
Price:  From
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