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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Human Insulin Market - Drugs, Types, Brands, Delivery Devices and Applications - Forecasts to 2020

"Human Insulin Market - Drugs (Biologics, Biosimilars), Type (Short Acting, Long Acting, Premixed), Brands (Lantus, NovoRapid, Humalog), Delivery Devices (Pens, Pen Needles, Syringes), Applications...

Published:  January 2016
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Text Analytics Market by Applications (Marketing & Customer Experience Management, Data Analysis & Forecasting, Enterprise Information Management, & Other Industry Specific Applications), Deployment, Vertical, & by Region - Global Forecast to 2020

Text analytics is a holistic approach which converts the data into insights and the insights into business outcome. The technology is being widely adopted by sectors such as retail and CPG. It is also...

Published:  December 2015
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Cross Platform and Mobile Advertising Market by Advertising Platform, Solution (Advertising Campaign Solutions, Content Delivery Solutions, and others), by End User, by Vertical, and by Geography - Forecast to 2020

The consumption of mobile media and the integration of cross devices platform continue to grow at a phenomenal rate due to the rapid adoption of mobile and other devices. The next level of advertising...

Published:  August 2015
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Retail Analytics Market by Business Function (Marketing and Customer Analytics, Merchandizing and In-Store Analytics, Supply Chain Analytics, Strategy and Planning), by Type, by Solutions and by Services - Global Forecast and Analysis to 2020

The retail analytics market size is estimated to grow from USD 2.2 Billion in 2015 to USD 5.1 Billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. Retail analytics...

Published:  November 2015
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Mobile Analytics Market by Type (Mobile Advertising and Marketing Analytics, In-app Behavioral Analytics, Application Performance Analytics, and Others), by Deployment, by Verticals, by Region - Global Forecast and Analysis to 2020

Affordability of smartphones and availability of high speed networks has enabled increase in the smartphone penetration. Smartphone penetration rate has reached to a threshold level in most of the developing...

Published:  October 2015
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Marketing Resource Management Market by Solution - Global Forecast to 2020

Marketing Resource Management Market by Solution (Marketing Reporting and Analytics, Capacity Planning Management, Financial Management, Creative Production Management, Project Management, Brand and...

Published:  May 2015
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Digital Signage Market by Type, Software, Services, Application & Geography - Global forecast to 2020

Digital Signage Market by Type (Hardware (Displays, Media players, Projectors), Software, Services (Installation & Maintenance)), Application (Commercial, Infrastructural, Institutional, Industrial)...

Published:  May 2015
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4K Technology Market by Product (TVs, Monitors, Digital Signage, Set-Top Boxes, Smartphones, Tablets, Laptops, Projectors, Cameras, and Blu-Ray Players) and Geography (North America, Europe, APAC, and RoW) - Global Analysis and Forecast to 2020

4K resolution is the new standard for picture quality, and the future of high-end video displays. 4K provides more detailed and less pixelated images than 1080p. 4K technology can deliver enhanced quality...

Published:  August 2015
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Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

Published:  March 2015
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Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Pet Product Marketing Trends in the U.S.: Technology, Mobile, and Social Media provides the pet marketer with a bevy of best practices for marketing to the pet parent. The report examines the ways in...

Published:  December 2015
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Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Foodservice Marketing Trends in the U.S.: Technology, Mobile, and Social Media  Tomorrow's successful foodservice marketers must adapt to generational and technological changes that are shaping the...

Published:  June 2015
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Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media

Retail Food Marketing Trends in the U.S.: Technology, Mobile, and Social Media The food retailing industry is being swept by the winds of technological change, which has tremendous competitive ramifications...

Published:  June 2015
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Global In-app Advertising Market 2015-2019

About in-app advertising In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has...

Published:  September 2015
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Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

About spectacular advertising Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages...

Published:  October 2015
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TV Ad-Spending Market in the US 2015-2019

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is...

Published:  November 2015
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Location-based Search and Advertising Market in the US 2016-2020

About Location-based Search and Advertising Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers...

Published:  January 2016
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Global Expansion Services Market 2015-2019

About expansion services Expansion services or market expansion service refer to specialized services offered by a company to help its end-users grow in their existing markets and expand to new ones....

Published:  November 2015
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World Online Advertising Market - 2015 Edition

The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization of personal data, up to 2019 for 15 countries (USA-...

Published:  October 2015
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Global Marketing Resource Management (MRM) Market 2015-2019

About MRM Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing...

Published:  July 2015
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Global Digital Transformation Services Market 2015-2019

About Digital Transformation Services Marketing methods have evolved with the penetration of technology into business environments. This calls for a realignment of the “doing business framework” to...

Published:  July 2015
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