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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

The Marketing Guidebook Advantage - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

The Advantage version includes more than 8,000 personal e-Mail addresses. Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry...

March 2015
PR News PR News - Product Thumbnail Image

PR News

Building the Bridge Between PR and the Bottom Line PR News has been the go-to resouce for communications professionals for nearly 70 years Each week, PR News will provide you and your team with proven...

March 2015
FROM

Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

March 2015
FROM

Out Of Home Advertising (UK)

Plimsoll Publishing’s OUT OF HOME ADVERTISING (UK) Analysis provides a detailed overview of the OUT OF HOME ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 180 companies,...

March 2015
FROM

Recruitment Advertising (UK)

Plimsoll Publishing’s RECRUITMENT ADVERTISING (UK) Analysis provides a detailed overview of the RECRUITMENT ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 60 companies,...

March 2015
FROM

Healthcare Advertising (UK)

Plimsoll Publishing’s HEALTHCARE ADVERTISING (UK) Analysis provides a detailed overview of the HEALTHCARE ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 70 companies,...

March 2015
FROM

Marketing - Graphic Design (UK)

Plimsoll Publishing’s MARKETING - GRAPHIC DESIGN (UK) Analysis provides a detailed overview of the MARKETING - GRAPHIC DESIGN (UK) market and delivers a comprehensive individual analysis on the top...

March 2015
FROM

Market Research (UK)

Plimsoll Publishing’s MARKET RESEARCH (UK) Analysis provides a detailed overview of the MARKET RESEARCH (UK) market and delivers a comprehensive individual analysis on the top 580 companies, including...

March 2015
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Database Marketing (UK)

Plimsoll Publishing’s DATABASE MARKETING (UK) Analysis provides a detailed overview of the DATABASE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 220 companies, including...

March 2015
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Sales Promotion Consultants (UK)

Plimsoll Publishing’s SALES PROMOTION CONSULTANTS (UK) Analysis provides a detailed overview of the SALES PROMOTION CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top...

March 2015
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Graphic Design & Advertising (North West) (UK)

Plimsoll Publishing’s GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) Analysis provides a detailed overview of the GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) market and delivers a comprehensive individual...

March 2015
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Entertainment Marketing Letter

You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,...

March 2015

Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

March 2015

Search Engine Marketing (UK)

Plimsoll Publishing’s SEARCH ENGINE MARKETING (UK) Analysis provides a detailed overview of the SEARCH ENGINE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 130 companies,...

March 2015
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Polish Market Online

For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60...

March 2015
FROM

Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

March 2015
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PR Consultants (UK)

Plimsoll Publishing’s PR CONSULTANTS (UK) Analysis provides a detailed overview of the PR CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top 880 companies, including...

March 2015
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Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

March 2015
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

March 2015
Radio & Television Advertising Representative Lines World Report Radio & Television Advertising Representative Lines World Report - Product Thumbnail Image

Radio & Television Advertising Representative Lines World Report

RADIO & TELEVISION ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Radio & Television Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries...

March 2015
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