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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

July 2014
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

July 2014
Direct Mail Advertising World Report Direct Mail Advertising World Report - Product Thumbnail Image

Direct Mail Advertising World Report

DIRECT MAIL ADVERTISING WORLD REPORT The Direct Mail Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

July 2014
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

July 2014
Advertising Material Distribution Services World Report Advertising Material Distribution Services World Report - Product Thumbnail Image

Advertising Material Distribution Services World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit...

July 2014
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2014
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

July 2014
Services Related to Advertising Miscellaneous Lines World Report Services Related to Advertising Miscellaneous Lines World Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines World Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES WORLD REPORT The Services Related to Advertising Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2014
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2014
Miscellaneous Advertising Lines World Report Miscellaneous Advertising Lines World Report - Product Thumbnail Image

Miscellaneous Advertising Lines World Report

MISCELLANEOUS ADVERTISING LINES WORLD REPORT The Miscellaneous Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

July 2014
Marketing Research & Public Opinion Polling World Report Marketing Research & Public Opinion Polling World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to...

July 2014
Marketing Research & Public Opinion Polling Lines World Report Marketing Research & Public Opinion Polling Lines World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2014
Telemarketing Bureaus Lines World Report Telemarketing Bureaus Lines World Report - Product Thumbnail Image

Telemarketing Bureaus Lines World Report

TELEMARKETING BUREAUS LINES WORLD REPORT The Telemarketing Bureaus Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by...

July 2014
Professional Webinar Library Subscription for Business Executives: Sales Executive Professional Webinar Library Subscription for Business Executives: Sales Executive - Product Thumbnail Image

Professional Webinar Library Subscription for Business Executives: Sales Executive

Stay Current with Webinars on Every Hot Topic, New Technology & Important Trend that Impacts Your Specific Profession throughout the Year A subscription to ExecSense includes access to all previous...

July 2014

Pr Agencies (Nordic)

Plimsoll Publishing’s PR AGENCIES (Nordic) Analysis provides a detailed overview of the PR AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 150 companies, including...

July 2014
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Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

July 2014
FROM

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

July 2014
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Promotional Marketing (UK)

Plimsoll Publishing’s PROMOTIONAL MARKETING (UK) Analysis provides a detailed overview of the PROMOTIONAL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 170 companies,...

July 2014
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Multi-Channel Marketing (UK)

Plimsoll Publishing’s MULTI-CHANNEL MARKETING (UK) Analysis provides a detailed overview of the MULTI-CHANNEL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 90 companies,...

July 2014
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Merchandising (France)

Plimsoll Publishing’s MERCHANDISING (France) Analysis provides a detailed overview of the MERCHANDISING (France) market and delivers a comprehensive individual analysis on the top 40 companies, including...

July 2014
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