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Advertising and Marketing

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Global Outdoor Advertising Market 2015-2019

About outdoor advertising Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages...

Published:  October 2015
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Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019

About augmented reality Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant...

Published:  September 2015
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Global Advertising Display Market 2016-2020

About Advertising Displays Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces...

Published:  February 2016
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Location-based Search and Advertising Market in the US 2016-2020

About Location-based Search and Advertising Location-based search and advertising involves integrating advertisements with location-based solutions. It is basically used to differentiate a set of customers...

Published:  January 2016
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Global Mobile AR Market for Marketing and Advertising 2015-2019

About Mobile AR AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information...

Published:  July 2015
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Mobile Ad-spending Market in the US 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

Published:  July 2015
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Global Marketing Technology Market 2015-2019

About Global Marketing Technology Market Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing...

Published:  July 2015
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Internet Ad Spending Market in APAC 2015-2019

About Internet Ad Spending Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach,...

Published:  June 2015
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Global Mobile Ad Spending Market 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

Published:  June 2015
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Global Ad Spending Market 2015-2019

About Ad Spending Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To...

Published:  July 2015
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Social Network Marketing in the US 2015-2019

About Social Network Marketing Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites...

Published:  August 2015
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Global TV Ad-spending Market 2015-2019

About TV Ad Spending TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide,...

Published:  August 2015
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Global Retail Analytics Market 2016-2020

About Retail Analytics Retail analytics delivers flexible, scalable, cost-effective, and advanced solutions for optimizing marketing and merchandising decisions. It helps in the following areas: -...

Published:  January 2016
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Global Digital Signage Market 2016-2020

About Digital Signage Digital signage is used in navigation, placemaking, exhibitions, public installations, marketing, and outdoor advertising. It uses technologies like LCDs, LED displays, and...

Published:  January 2016
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Global Location-based Search and Advertising Market 2015-2019

About Location-based Search and Advertising Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out...

Published:  December 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

Published:  December 2014
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Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

About augmented reality Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting...

Published:  September 2015
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Global In-app Advertising Market 2015-2019

About in-app advertising In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has...

Published:  September 2015
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Practical Brand Sourcing Strategy

Little practical advice exists to guide sourcing executives though the selection process - a process that, due to the breakneck speed that fast fashion demands, is more complex than ever before. In...

Published:  October 2015
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Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019

Global Holographic Display Digital Signage Market by Technology (Semi-Transparent Holographic Display, Touchable Holographic Display, Laser Holographic Display, Piston Holographic Display), by Application,...

Published:  May 2015
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