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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

April 2015
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Out Of Home Advertising (UK)

Plimsoll Publishing’s OUT OF HOME ADVERTISING (UK) Analysis provides a detailed overview of the OUT OF HOME ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 180 companies,...

April 2015
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Recruitment Advertising (UK)

Plimsoll Publishing’s RECRUITMENT ADVERTISING (UK) Analysis provides a detailed overview of the RECRUITMENT ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 60 companies,...

April 2015
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Healthcare Advertising (UK)

Plimsoll Publishing’s HEALTHCARE ADVERTISING (UK) Analysis provides a detailed overview of the HEALTHCARE ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 70 companies,...

April 2015
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Marketing - Graphic Design (UK)

Plimsoll Publishing’s MARKETING - GRAPHIC DESIGN (UK) Analysis provides a detailed overview of the MARKETING - GRAPHIC DESIGN (UK) market and delivers a comprehensive individual analysis on the top...

April 2015
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Market Research (UK)

Plimsoll Publishing’s MARKET RESEARCH (UK) Analysis provides a detailed overview of the MARKET RESEARCH (UK) market and delivers a comprehensive individual analysis on the top 580 companies, including...

April 2015
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Database Marketing (UK)

Plimsoll Publishing’s DATABASE MARKETING (UK) Analysis provides a detailed overview of the DATABASE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 220 companies, including...

April 2015
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Sales Promotion Consultants (UK)

Plimsoll Publishing’s SALES PROMOTION CONSULTANTS (UK) Analysis provides a detailed overview of the SALES PROMOTION CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top...

April 2015
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Graphic Design & Advertising (North West) (UK)

Plimsoll Publishing’s GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) Analysis provides a detailed overview of the GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) market and delivers a comprehensive individual...

April 2015
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Entertainment Marketing Letter

You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,...

April 2015

Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

April 2015

Search Engine Marketing (UK)

Plimsoll Publishing’s SEARCH ENGINE MARKETING (UK) Analysis provides a detailed overview of the SEARCH ENGINE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 130 companies,...

April 2015
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Polish Market Online

For a broad overview of the market in Poland, Polish market Online is the news service of choice Covering a wide scope of news, articles and market data pertaining to the Polish economy, at least 60...

April 2015
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Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

April 2015
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PR Consultants (UK)

Plimsoll Publishing’s PR CONSULTANTS (UK) Analysis provides a detailed overview of the PR CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top 880 companies, including...

April 2015
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Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

April 2015

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

April 2015

Global Marketing Automation Software Market

The global marketing automation market continues to show phenomenal growth. This study discusses two end-user segments: small and medium-sized businesses (SMB) and large enterprises. The regional forecast...

April 2015
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Machine Learning Meets Marketing

This report explains why these new solutions represent a major improvement over existing marketing automation measurements, how they work, and how different vendors are exposing machine learning capabilities...

April 2015
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Car industry: Global sponsorship analysis

The new Sponsorship Today Car Industry sponsorship report lists, values and analyses 503 deals across the world. With 217 charts and tables and detailed analysis of every major car group, the report...

April 2015
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