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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2,758 Products

Global Mobile AR Market for Marketing and Advertising 2015-2019

About Mobile AR AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information...

Published:  July 2015
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Global Marketing Resource Management (MRM) Market 2015-2019

About MRM Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing...

Published:  July 2015
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Global Marketing Technology Market 2015-2019

About Global Marketing Technology Market Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing...

Published:  July 2015
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Global Ad Spending Market 2015-2019

About Ad Spending Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To...

Published:  July 2015
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Mobile Ad-spending Market in the US 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

Published:  July 2015
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Global Digital Transformation Services Market 2015-2019

About Digital Transformation Services Marketing methods have evolved with the penetration of technology into business environments. This calls for a realignment of the “doing business framework” to...

Published:  July 2015
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Internet Ad Spending Market in APAC 2015-2019

About Internet Ad Spending Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach,...

Published:  June 2015
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Global Holographic Display Digital Signage Market by Technology, by Application, by Geography - Analysis & Forecast to 2019

Global Holographic Display Digital Signage Market by Technology (Semi-Transparent Holographic Display, Touchable Holographic Display, Laser Holographic Display, Piston Holographic Display), by Application,...

Published:  May 2015
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Global Digital Marketing Software Market 2015-2019

About Digital Marketing Software Digital marketing is a strategy to promote products and brands via the internet or digital media. It helps in developing and maintaining customer relationships through...

Published:  December 2014
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Global Mobile Advertising Market 2014-2018

About Mobile Advertising Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through...

Published:  December 2014
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Global Location-based Search and Advertising Market 2015-2019

About Location-based Search and Advertising Location-based search and advertising deals with the concept of integrating the advertisements with the location based solutions. It is used to stand out...

Published:  December 2014
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Global Online Ad Spending Market 2015-2019

About Online Ad Spending Online advertising involves the marketing and promotion of products, services, or brand by using internet as a medium. Online ad spending is the total amount of money an organization...

Published:  December 2014
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2014-2018 Late Phase Study Trends and Market Outlook

Staying up-to-date with industry practices and usage patterns in this critical stage of clinical development is essential to making informed decisions regarding your own Late Phase research, regardless...

Published:  October 2014
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Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

Published:  November 2014
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Alliance Data Systems Corporation (USA) - Company Reports

This report presents quick facts about Alliance Data Systems Corporation, which is principally involved in Data-Driven Marketing and Loyalty Solutions Business. Illustrated with 20 tables, the report...

Published:  April 2015
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Global Indoor Location-based Search and Advertising Market 2014-2018

About Indoor Location-based Search and Advertising The business scenario around the world is undergoing a huge paradigm shift. Location information has started to play an increasingly critical role...

Published:  September 2014
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Global Internet Advertising Market 2014-2018

About Internet Advertising Online advertising is a medium which uses internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility,...

Published:  September 2014
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Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

Published:  October 2014
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Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

Published:  November 2014
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Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

Published:  December 2014
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