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Personal Care

Consumers worldwide are cutting back on spend: are they still willing to pay more for quality in beauty products? Which is the largest segment of the global deodorants market? What is the future of male toiletries in France? Is the performance of the hair care market in Asia forecast to accelerate or decelerate? What are the top five emerging countries in the make-up sector? The answer to these – and many more market questions can be found in the publications listed under Research and Market's Personal Care category.

Our reports, books, and subscriptions can provide you with the information resources you need to make your business profitable: industry guides, historical data and forecasts and company profiles.

Products’ coverage includes all personal hygiene products, toiletries and fragrances, and suncare products. This category also features reports about cosmeceuticals (cosmetic products with drug-like benefits), a market at the nascent stage that offers huge potential, especially in Asian countries.

Three sub-categories under this section have been created to help you find quickly the information resource that caters to your business needs. Please browse them if you are looking for publications focusing on skin care, hair care, or cosmetics. Show Less
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Market Focus: Trends and Developments in the Haircare sector in Sri Lanka

This report brings together consumer insight and market data to provide a comprehensive brief of the Sri Lankan Haircare sector. This allows for the rapid identification of key growth opportunities...

July 2014
FROM

Market Focus: Trends and Developments in the Haircare sector in Nepal

This report brings together consumer insight and market data to provide a comprehensive brief of the Haircare sector in Nepal. This allows for the rapid identification of key growth opportunities across...

July 2014
FROM

Market Focus: Trends and Developments in the Hair Care sector in Bangladesh

This report brings together consumer insight and market data to provide a comprehensive brief of the Bangladesh Haircare sector. This allows for the rapid identification of key growth opportunities...

July 2014
FROM

Market Focus: Trends and Developments in the Haircare Sector in Pakistan

This report brings together consumer insight and market data to provide a comprehensive brief of the Pakistani Haircare sector. This allows for the rapid identification of key growth opportunities across...

July 2014
FROM
Deodorants in Kenya Deodorants in Kenya - Product Thumbnail Image

Deodorants in Kenya

Roll-ons continued to be the preferred deodorant format in the Kenyan market. The products are easy to use, affordable, and widely available, all of which contribute to growth of this deodorant format. The...

July 2014
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Sun Care in Kenya Sun Care in Kenya - Product Thumbnail Image

Sun Care in Kenya

During 2013, there was growth in the development of skin care products that have sun protection ingredients. Skin care players entered into the category by manufacturing products with sun care protection...

July 2014
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Hair Care in Kenya Hair Care in Kenya - Product Thumbnail Image

Hair Care in Kenya

Increased spending by women and men on hair care, has led to an increase in the number of brands on the Kenyan market. L’Oréal launched the Amla Legend hair products range under its Dark & Lovely brand...

July 2014
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Men's Grooming in Kenya Men's Grooming in Kenya - Product Thumbnail Image

Men's Grooming in Kenya

Advertising for men’s grooming increased during the review period, with Nivea using a television advert for the Nivea for Men lotion, as well as bill-board campaigns and in-store branding. The Versman...

July 2014
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Colour Cosmetics in Kenya Colour Cosmetics in Kenya - Product Thumbnail Image

Colour Cosmetics in Kenya

During 2013, many players entered this category and strategic partnerships were established. Nakumatt Holdings Limited and Revlon entered into a franchise deal, as part of the former’s new cosmetics...

July 2014
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Oral Care in Kenya Oral Care in Kenya - Product Thumbnail Image

Oral Care in Kenya

Manufacturers such as Colgate-Palmolive invested more in advertising campaigns both on television and outdoor campaigns, whereby pupils in schools, especially those under the age of 12, are urged to...

July 2014
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Beauty and Personal Care in Kenya Beauty and Personal Care in Kenya - Product Thumbnail Image

Beauty and Personal Care in Kenya

Increased competition in the beauty and personal care market spurred growth during the last year of the review period. Availability of a variety of products for consumers to choose from, accessibility...

July 2014
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Fragrances in Kenya Fragrances in Kenya - Product Thumbnail Image

Fragrances in Kenya

During 2013, fragrances grew by 4% in current value terms, on the previous year. This was mainly due to increased focus on personal grooming among the urban population, especially women. Fragrances...

July 2014
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Bath and Shower in Kenya Bath and Shower in Kenya - Product Thumbnail Image

Bath and Shower in Kenya

Growing interest in natural products has led to manufacturers incorporating natural ingredients such as aloe vera, coconut, shea butter, and honey, with the aim of promoting use and maintaining customer...

July 2014
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Skin Care in Kenya Skin Care in Kenya - Product Thumbnail Image

Skin Care in Kenya

Growing interest in natural products among consumers saw manufacturers develop and enhance their products by including natural ingredients, such as shea butter, coconut oil, jojoba oil, neem and aloe...

July 2014
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Fragrances in Spain Fragrances in Spain - Product Thumbnail Image

Fragrances in Spain

During the last years of the review period and especially since 2012, the number of mono-brand beauty and personal care distributors is rocketing. Although the influence of these distributors on the...

July 2014
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Colour Cosmetics in Spain Colour Cosmetics in Spain - Product Thumbnail Image

Colour Cosmetics in Spain

Few surprises were seen in the colour cosmetics category in 2013. Value sales of colour cosmetics in Spain declined by over 2%. The hit of the economic crisis has resulted in Spaniards being more careful...

July 2014
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Sun Care in Spain Sun Care in Spain - Product Thumbnail Image

Sun Care in Spain

Summer 2013 arrived late and with milder temperatures than the previous year. This had a clear negative effect on the performance of sun care products, which sales are highly linked to sun exposure...

July 2014
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Skin Care in Spain Skin Care in Spain - Product Thumbnail Image

Skin Care in Spain

In 2013 value sales of skin care declined by 1% in current value terms. Little movement took place in the category during the year. The fact that the good economic indicators have not yet been felt...

July 2014
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Deodorants in Spain Deodorants in Spain - Product Thumbnail Image

Deodorants in Spain

Deodorants sales consolidated the declining trend they have being suffering since Spain’s economy began to struggle. In 2013, sales declined by 1% in current value terms. The poor economic situation...

July 2014
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Hair Care in Spain Hair Care in Spain - Product Thumbnail Image

Hair Care in Spain

Hair care products are considered part of the daily hygiene routine and as a consequence, sales have not suffered as much as other categories in the Spanish beauty and personal care market. Value sales...

July 2014
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