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Media and Entertainment

If Citizen Kane was a living person of our times, he might well agree to consider internet the best candidate to be called ‘The Fifth Power’. In fact, the irreversible migration of younger generations from television screen to computer screen (referred as “a tectonic shift” in a survey by PricewaterhouseCoopers) is the factor that most shapes the new strategies of those operating in the industry.

Nevertheless, Media and Entertainment is still an excitingly varied environment, ranging from the brave new world of digital media to traditional and well-established formats. For instance, as old-fashioned as it might seem, publishing is still an industry with an estimated worth €80 billion, so there are still lots of opportunities not to be missed in the offline world.

The assorted publications listed under Research and Market’s Media and Entertainment sub-category describe the present situation and highlight the future challenges in TV, radio, cinema, music, home entertainment (DVD and videogames), publishing (newspapers, periodicals, magazines, books and e-books, ink and paper), gambling, and multi-media. Every aspect of the media universe, including operators, broadcasters, markets, equipment vendors, programming and technical issues is covered.
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