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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2015 U.S. Telemarketing Services Industry-Industry & Market Report

The 2015 U.S. Telemarketing Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

October 2014
FROM
2015 U.S. Advertising Agencies Industry-Industry & Market Report 2015 U.S. Advertising Agencies Industry-Industry & Market Report - Product Thumbnail Image

2015 U.S. Advertising Agencies Industry-Industry & Market Report

The 2015 U.S. Advertising Agencies Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015 current...

October 2014
FROM

2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market Report

The 2015 U.S. Marketing Research & Public Opinion Polling Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The...

October 2014
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2015 U.S. Direct Mail Advertising Industry-Industry & Market Report 2015 U.S. Direct Mail Advertising Industry-Industry & Market Report - Product Thumbnail Image

2015 U.S. Direct Mail Advertising Industry-Industry & Market Report

The 2015 U.S. Direct Mail Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics. The report features 2015...

October 2014
FROM

The UK Digerati 2014

Now in its second year, The Drum Digerati is an annual celebration of the 100 most influential people across the breadth of the UK’s digital marketing industries. To determine who belonged in the...

October 2014
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The UK Advertising Census and Adverati Supplement - 2014

This inaugural Advertising Census and Adverati provides a comprehensive review of the advertising agency landscape in the UK, highlighting the key players, trends and growth in this exciting sector. The...

October 2014

2014 Digital Marketing Services Outlook: SMBs Learn the Cost of Managing Their “Own” Media

While all the attention seems to go to digital advertising, there’s a quiet revolution occurring in marketing budgets, especially at the local level. Companies have begun spending vast amounts of money...

October 2014
4G Uptake: Marketing Lessons & Best Practice 4G Uptake: Marketing Lessons & Best Practice - Product Thumbnail Image

4G Uptake: Marketing Lessons & Best Practice

Many MNOs have either launched 4G-LTE services or are planning to do so. Some have achieved rapid take up and high market penetration. With a well-targeted tariff structure the best 4G proponents have...

September 2014

Multichannel Campaign Management Market by Software, by Service, by End Users, Vertical and Region - Market Forecasts and Analysis (2014 -2019)

Multichannel Campaign Management Market by Software, by Service (Consulting, Training and Support, System Implementation and Integration), by End Users (Advertisers, Publishers, Enterprise), Vertical...

September 2014
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Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue - Product Thumbnail Image

Content Marketing Essentials: How to Successfully use Storytelling as a Marketing Tool to Maximize Revenue

This webcast examines the importance of storytelling in content marketing. Take the 60 minutes to view this webcast (on your computer, smart phone, tablet device, or printed out) and learn how narrative...

September 2014
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Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity - Product Thumbnail Image Special Offer Sale Banner

Global Digital Marketing Market - 2014 ; Market size, Market trends, Growth drivers, Future forecast, Market opportunity

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices. In depth market scenario includes: - Market estimate of Global Digital Marketing...

September 2014
Outdoor Advertising in China Outdoor Advertising in China - Product Thumbnail Image

Outdoor Advertising in China

This 13 page report profiles the Outdoor advertising industry in China. It covers key areas such as industry size and structure, major street furnishing contracts, transports including airport contracts,...

September 2014
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Global Digital Media - Advertising and Marketing in the Digital Age Global Digital Media - Advertising and Marketing in the Digital Age - Product Thumbnail Image

Global Digital Media - Advertising and Marketing in the Digital Age

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising...

September 2014
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Advertising Agencies in China Advertising Agencies in China - Product Thumbnail Image

Advertising Agencies in China

Advertising Agencies in China Advertising Agencies industry in China create advertising campaigns for clients and place these advertisements in periodicals, newspapers, billboards, shop windows,...

September 2014
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The UK Digital Census Supplement - 2014

The UK Digital Census supplement provides the most comprehensive review of agencies supplying digital services in the UK, highlighting the most successful agencies in terms of financial success, client...

September 2014
Online Advertising - Global Strategic Business Report Online Advertising - Global Strategic Business Report - Product Thumbnail Image

Online Advertising - Global Strategic Business Report

This report analyzes the worldwide markets for Online Advertising in US$ Million by the following Formats: Search, Display, and Other Modes/Formats. The report provides separate comprehensive analytics...

September 2014
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Brand Post Engagement on Instagram Brand Post Engagement on Instagram - Product Thumbnail Image

Brand Post Engagement on Instagram

Instagram is arguably the hottest mobile application in the US, ranking as the fastest-growing top smartphone application of 2013 and already boasting broader reach than the likes of Twitter and Google+....

September 2014

State of Web-to-Print: 2015

Web-to-print (or print commerce) is transforming the way that marketers are viewing not just their printed documents, but their entire content libraries, including document elements, multichannel formats,...

September 2014
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Outdoor and Billboard Advertising Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Outdoor and Billboard Advertising Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541850 Vital industry-specific data including metrics, benchmarks,...

August 2014
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Advertising Agencies and Marketing Services Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Advertising Agencies and Marketing Services Industry (U S ): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021, NAIC 541810 Vital industry-specific data including metrics,...

August 2014
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