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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

Mobile Advertising Market in India 2015

This latest market research report titled Mobile Advertising Market in India 2015 illuminates the dynamics in the mobile ad market in India. Smartphone adoption in India is the fastest in Asia-Pacific...

February 2015
FROM
Graphic Design Services in the U.S. Graphic Design Services in the U.S. - Product Thumbnail Image

Graphic Design Services in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry plan, design, and manage the production of visual communications involving graphic art and illustrations. No major companies...

February 2015

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms. Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

February 2015
FROM
Advertising Material Distribution Service Lines Europe Report Advertising Material Distribution Service Lines Europe Report - Product Thumbnail Image

Advertising Material Distribution Service Lines Europe Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES EUROPE REPORT The Advertising Material Distribution Service Lines Europe Report gives Market Consumption / Products / Services for 44 countries by...

April 2015
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Direct Mail Advertising Lines Europe Report Direct Mail Advertising Lines Europe Report - Product Thumbnail Image

Direct Mail Advertising Lines Europe Report

DIRECT MAIL ADVERTISING LINES EUROPE REPORT The Direct Mail Advertising Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by...

April 2015
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Advertising & Related Service Lines Europe Report Advertising & Related Service Lines Europe Report - Product Thumbnail Image

Advertising & Related Service Lines Europe Report

ADVERTISING & RELATED SERVICE LINES EUROPE REPORT The Advertising & Related Service Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product...

April 2015
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Services Related to Advertising Miscellaneous Lines Europe Report Services Related to Advertising Miscellaneous Lines Europe Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines Europe Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES EUROPE REPORT The Services Related to Advertising Miscellaneous Lines Europe Report gives Market Consumption / Products / Services for 44 countries...

April 2015
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Display Advertising Europe Report Display Advertising Europe Report - Product Thumbnail Image

Display Advertising Europe Report

DISPLAY ADVERTISING EUROPE REPORT The Display Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From...

April 2015
FROM
Public Relations Agency Lines Europe Report Public Relations Agency Lines Europe Report - Product Thumbnail Image

Public Relations Agency Lines Europe Report

PUBLIC RELATIONS AGENCY LINES EUROPE REPORT The Public Relations Agency Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by...

April 2015
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Advertising Material Distribution Services Europe Report Advertising Material Distribution Services Europe Report - Product Thumbnail Image

Advertising Material Distribution Services Europe Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES EUROPE REPORT The Advertising Material Distribution Services Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit...

April 2015
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Direct Mail Advertising Europe Report Direct Mail Advertising Europe Report - Product Thumbnail Image

Direct Mail Advertising Europe Report

DIRECT MAIL ADVERTISING EUROPE REPORT The Direct Mail Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

April 2015
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Advertising Agencies Europe Report Advertising Agencies Europe Report - Product Thumbnail Image

Advertising Agencies Europe Report

ADVERTISING AGENCIES EUROPE REPORT The Advertising Agencies Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From...

April 2015
FROM
Marketing Consulting Service Lines Europe Report Marketing Consulting Service Lines Europe Report - Product Thumbnail Image

Marketing Consulting Service Lines Europe Report

MARKETING CONSULTING SERVICE LINES EUROPE REPORT The Marketing Consulting Service Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product...

April 2015
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Display Advertising Lines Europe Report Display Advertising Lines Europe Report - Product Thumbnail Image

Display Advertising Lines Europe Report

DISPLAY ADVERTISING LINES EUROPE REPORT The Display Advertising Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
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Publishers' Advertising Representative Lines Europe Report Publishers' Advertising Representative Lines Europe Report - Product Thumbnail Image

Publishers' Advertising Representative Lines Europe Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES EUROPE REPORT The Publishers' Advertising Representative Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit...

April 2015
FROM
Global Outdoor Advertising Market Report: 2015 Edition Global Outdoor Advertising Market Report: 2015 Edition - Product Thumbnail Image

Global Outdoor Advertising Market Report: 2015 Edition

Outdoor advertising also called as out-of-home advertising, includes any type of advertising that reaches the consumers when they are outside their homes. This form of advertising works all the seven...

February 2015
FROM
Miscellaneous Services Related to Advertising Europe Report Miscellaneous Services Related to Advertising Europe Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising Europe Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING EUROPE REPORT The Miscellaneous Services Related to Advertising Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to...

April 2015
FROM
Public Relations Agencies Europe Report Public Relations Agencies Europe Report - Product Thumbnail Image

Public Relations Agencies Europe Report

PUBLIC RELATIONS AGENCIES EUROPE REPORT The Public Relations Agencies Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2015
FROM
Marketing Research & Public Opinion Polling Lines Europe Report Marketing Research & Public Opinion Polling Lines Europe Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines Europe Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES EUROPE REPORT The Marketing Research & Public Opinion Polling Lines Europe Report gives Market Consumption / Products / Services for 44 countries...

April 2015
FROM
Marketing Research & Public Opinion Polling Europe Report Marketing Research & Public Opinion Polling Europe Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Europe Report

MARKETING RESEARCH & PUBLIC OPINION POLLING EUROPE REPORT The Marketing Research & Public Opinion Polling Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit...

April 2015
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