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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Advertising Agencies in the UK Advertising Agencies in the UK - Product Thumbnail Image

Advertising Agencies in the UK

Advertising Agencies in the UK Advertising agencies produce, place and provide advice about advertising material across a range of media, including TV, print, radio and the internet. They also advertise...

August 2014
FROM
Directory & Mailing List Publishers in the U.S. Directory & Mailing List Publishers in the U.S. - Product Thumbnail Image

Directory & Mailing List Publishers in the U.S.

Brief Excerpt from Industry Overview Chapter: Companies in this industry publish business or telephone directories and mailing lists in print or electronic formats. Major companies include Dex Media,...

August 2014
Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

August 2014
FROM
Market and State of World Online Advertising Market and State of World Online Advertising - Product Thumbnail Image Special Offer Sale Banner

Market and State of World Online Advertising

Search - Display - Mobile - RTB - Social networking - Video The World Online Advertising market package includes: - a database with quantitative data on online advertising, the key market for monetization...

August 2014
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World Online Advertising Markets World Online Advertising Markets - Product Thumbnail Image Special Offer Sale Banner

World Online Advertising Markets

This database includes quantitative data on online advertising, the key market for monetization of personal data, up to 2018 for 15 countries (USA- UK –France –Germany –Italy –Spain –Japan -South Korea...

August 2014
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State of Online Ad Worldwide State of Online Ad Worldwide - Product Thumbnail Image Special Offer Sale Banner

State of Online Ad Worldwide

This status report providing an analysis of key trends and technologies around personal data today (including privacy challenge, retargeting, VRM, new data measurement techniques, etc…) and also includes...

August 2014
FROM
TV in Context: Viewing Trends, Ad Spending, and Purchase Influence TV in Context: Viewing Trends, Ad Spending, and Purchase Influence - Product Thumbnail Image

TV in Context: Viewing Trends, Ad Spending, and Purchase Influence

What’s the state of TV in the US today – and what trends are shaping its future? As the largest medium in the biggest advertising market in the world, it warrants a look. This reports cuts through...

August 2014
Outdoor Advertising in Europe Outdoor Advertising in Europe - Product Thumbnail Image

Outdoor Advertising in Europe

This 168 page report profiles the outdoor advertising industry in Europe. It covers key areas such as industry size and structure, adspend analysis, key contract wins, deal activity and the competitive...

July 2014
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US Social Media Mobile Marketing Strategies and Innovations in Food & Beverage Industry, H1 2014

With food & beverage industry in the US facing intense competition, companies have been looking at opportunities to gain market share through product innovation and quickly reacting to changing consumer...

July 2014
Global Advertising Agencies Global Advertising Agencies - Product Thumbnail Image

Global Advertising Agencies

Global Advertising Agencies Although revenue has increased, the industry's five-year performance was significantly slowed by the recession and its effects on consumer spending and corporate profit....

July 2014
FROM
Billboards and Outdoor Advertising Services in Australia Billboards and Outdoor Advertising Services in Australia - Product Thumbnail Image

Billboards and Outdoor Advertising Services in Australia

Billboards and Outdoor Advertising Services in Australia Companies in this industry create and design advertising materials for public display, including printed, painted or electronic displays....

July 2014
FROM
Market Research and Statistical Services in Australia Market Research and Statistical Services in Australia - Product Thumbnail Image

Market Research and Statistical Services in Australia

Market Research and Statistical Services in Australia Market researchers and statistical consulting companies conduct public opinion polls, and carry out qualitative and quantitative research on...

July 2014
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2014 And Beyond: Political Advertising Outlook

As outlined in the previous report four years ago, politics in this country has become an endless campaign, with TV and cable outlets the chief beneficiaries. There are 30,000 elections being held across...

July 2014
Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market - Product Thumbnail Image

Impact Analysis of In-vehicle Advertising in the North American Automotive Infotainment Market

This strategic insight covers the in-vehicle advertising in the North American automotive infotainment market There is an influx of connected vehicles in the United States The success of mobile advertisements...

July 2014
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India OOH Advertising Industry Outlook to 2019 - Digital OOH and Transit Media to Steer the Growth

The report titled "India OOH Advertising Industry Outlook to 2019-Digital OOH and Transit Media to Steer the Growth" provides a comprehensive analysis of market performance in past and expected trend...

July 2014
FROM
Advertising Channels With the Largest Purchase Influence on Consumers Advertising Channels With the Largest Purchase Influence on Consumers - Product Thumbnail Image

Advertising Channels With the Largest Purchase Influence on Consumers

Marketers’ media mix is changing – and numerous pieces of research attest to increasing ad spending on digital channels at the expense of traditional media. At the same time, traditional media still...

July 2014
Advertising agencies in Italy Advertising agencies in Italy - Product Thumbnail Image

Advertising agencies in Italy

This report provides a SWOT analysis on the Advertising agencies Italian market: strategic map of operators by market, product, typology, nationality, strategies observed by the main players in terms...

July 2014
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Plunkett's Advertising & Branding Industry Almanac 2014: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Findings: Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term Key Features: - Industry trends analysis, market data and...

June 2014
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Databook Q1 2014: US Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$3,974 million by end of 2014, accounting for 48.6% of total social media advertising. Over the forecast period (2014-2018), Socintel360...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Technology / Computing Products Industry

Online advertising spend by technology & computing products brands in China stood at US$921 million by end of 2013, accounting for 6.0% of total online advertising. During 2009-2013, online advertising...

June 2014
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