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Advertising and Marketing

(1,713 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Advertising in Canada

Introduction: Advertising in Canada industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
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Advertising in Germany

Introduction: Advertising in Germany industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in the Netherlands

Introduction: Advertising in the Netherlands industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The...

March 2015
FROM

Advertising in China

Introduction: Advertising in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
FROM

Advertising in Italy

Introduction: Advertising in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
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Advertising in North America

Introduction: Advertising in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in Singapore

Introduction: Advertising in Singapore industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in Brazil

Introduction: Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
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Advertising in South Africa

Introduction: Advertising in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in Russia

Introduction: Advertising in Russia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
FROM

Advertising in Australia

Introduction: Advertising in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in South Korea

Introduction: Advertising in South Korea industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in Scandinavia

Introduction: Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
FROM

Advertising in Mexico

Introduction: Advertising in Mexico industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
FROM

Advertising in India

Introduction: Advertising in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
FROM

Advertising in Turkey

Introduction: Advertising in Turkey industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also...

March 2015
FROM

Advertising in Indonesia

Introduction: Advertising in Indonesia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile...

March 2015
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Digital Marketing Software Market by Software, by Deployment, by Verticals - Global Forecast to 2019

Digital Marketing Software Market by Software (CRM, E-mail, Ecommerce, Marketing Automation, Web Analytics, Web Content Management & Social CRM), by Deployment (On-Premise, Cloud), by Verticals (BFSI,...

March 2015
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How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets - Product Thumbnail Image

How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets

How to differentiate Marketing between Aging Consumers and Other Audiences in Food markets shows marketers how they can target the emerging opportunities among an important, under-targeted, and misunderstood...

March 2015
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Mail Order, Catalogs and other Direct Marketing, and TV Shopping Industry (U.S.): Analytics, Extensive Financial Benchmarks, Metrics and Revenue Forecasts to 2021

Vital industry-specific data including metrics, benchmarks, historic numbers, growth rates and forecasts that will save countless hours of research. Key Findings: - Mail Order, Catalogs and other...

March 2015
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