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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Facebook Inc,(FB) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Facebook Inc (FB), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Facilitate Digital Holdings Limited,(FTTAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Facilitate Digital Holdings Limited (FTTAF), plus vital industry benchmarks and extensive operating ratios,...

June 2014
FROM
Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Gannett Co Inc,(GCI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Gannett Co Inc (GCI), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Google Inc,(GOOG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Google Inc (GOOG), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Granite Broadcasting Corp,(GRRP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Granite Broadcasting Corp (GRRP), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Groupon Inc,(GRPN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Groupon Inc (GRPN), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Grupo Radio Centro SAB de CV,(GUOHF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Grupo Radio Centro SAB de CV (GUOHF), plus vital industry benchmarks and extensive operating ratios, along...

June 2014
FROM
Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Grupo Televisa SA,(TV) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Grupo Televisa SA (TV), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Hakuhodo DY Holdings Inc,(HKUOY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Hakuhodo DY Holdings Inc (HKUOY), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lamar Advertising Co,(LAMR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lamar Advertising Co (LAMR), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lee Enterprises Inc,(LEE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lee Enterprises Inc (LEE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

GfK AG,(GFKAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for GfK AG (GFKAF), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Viggle Inc,(VGGL) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Viggle Inc (VGGL), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

TV Azteca SAB de CV,(AZTECACPO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for TV Azteca SAB de CV (AZTECACPO), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Twenty-First Century Fox Inc (21st Century Fox),(FOX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Twenty-First Century Fox Inc (21st Century Fox) (FOX), plus vital industry benchmarks and extensive operating...

June 2014
FROM
Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Twitter Inc,(TWTR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Twitter Inc (TWTR), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

W Technologies Inc,(WTCG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for W Technologies Inc (WTCG), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Conversant Inc,(CNVR) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Conversant Inc (CNVR), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Coupons Inc,(COUP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Coupons Inc (COUP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

CTM Media Holdings Inc,(CTMMA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for CTM Media Holdings Inc (CTMMA), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
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