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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2014 U.S. Advertising Material Distribution Services Industry-Industry & Market Report

The 2014 U.S. Advertising Material Distribution Services Industry-Industry & Market Report contains timely and accurate industry statistics, forecasts and demographics. The report features 2014 current...

December 2013
FROM

The Directory Assistance Experience: Marketing as a Service

This report explores the directory publishing business in North America In particular, it examines the impact of new modalities for directory access that present the best new opportunities for directory...

December 2013
FROM

Global Marketing Automation Software Market

This global marketing automation software (MAS) market study discusses the drivers and restraints to growth, market trends, and technology trends Global and regional forecasts are included The base...

December 2013
FROM
Advertising in Indonesia: ISIC 743 Advertising in Indonesia: ISIC 743 - Product Thumbnail Image

Advertising in Indonesia: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

December 2013
FROM

Mobile Workforce Management Markets

The North American mobile workforce management (MWM) market is expanding in terms of competitors, capabilities, and customer expectations These applications do more than just track field workers; they...

December 2013
FROM
How to Become a CEO as a Marketing Executive How to Become a CEO as a Marketing Executive - Product Thumbnail Image

How to Become a CEO as a Marketing Executive

This webinar examines best practices for how a CMO can become a CEO Take the 60 minutes to view this webinar (on your computer, mobile phone, iPad, Kindle or printed out) to learn what a company’s HR...

December 2013
FROM
Australia - Digital Economy - Advertising, Statistics and Revenues Australia - Digital Economy - Advertising, Statistics and Revenues - Product Thumbnail Image

Australia - Digital Economy - Advertising, Statistics and Revenues

An increase in advertising spending on the mobile sector in 2013 has followed greater smartphone penetration among users, with smartphones and tablets becoming the primary device for many consumers....

December 2013
FROM
Digital Data-Driven Advertising for the Travel Industry Digital Data-Driven Advertising for the Travel Industry - Product Thumbnail Image

Digital Data-Driven Advertising for the Travel Industry

Digital advertising spend is at an all-time high, and for good reason The explosion of digital customer data is fueling unprecedented opportunities for advertisers to identify and connect with prospective...

December 2013

Digital Advertising: Market Opportunities and Forecast 2013-2018

Digital advertising methods have made a substantial impact on traditional media and advertising in recent years Advancement of technologies and consumer preferences, such as handheld device usage, social...

December 2013
FROM
Advertising Agencies in the US Advertising Agencies in the US - Product Thumbnail Image

Advertising Agencies in the US

Making a name: Agencies will continue looking to specialization and digital media to grow revenue Advertising Agencies in the US Declines in corporate advertising spending and a dramatic change...

November 2013
FROM

B2B Agencies Benchmarking Report

This B2B Agencies Benchmarking Report is a comprehensive examination of the B2B marketing agency sector in 2013 It's an indispensable resource for B2B marketers seeking to evaluate and appoint specialist...

November 2013

Direct Mail: Best Practice Guide

This Direct Marketing Best Practice Guide is designed to help B2B marketers utilise direct mail to effectively communicate and engage customers and prospects It also offers tactics for planning successful...

November 2013

2013 & 2012 Global Classifieds Annual Reports: Combo Discount

To provide even more context and background, along with additional information on Craigslist's revenue and profit numbers, we've packaged the 2013 AIM Group Global Classifieds annual with the report...

November 2013

2013 Global Classifieds Annual

The “2013 Global Classifieds Annual” is our largest issue ever: 188 pages It covers the “Big Five;” eight investment companies that are placing large bets in the classified field; 18 “sites to watch;”...

November 2013
Promotional Products in the US Promotional Products in the US - Product Thumbnail Image

Promotional Products in the US

Offset printing: Increasing advertising budgets will promote demand for industry products Promotional Products in the US Due to a decline in media expenditure, the loss of pharmaceutical companies,...

October 2013
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Media Buying Agencies in the US Media Buying Agencies in the US - Product Thumbnail Image

Media Buying Agencies in the US

Going viral: Opportunities will arise in web media and direct marketing campaigns Media Buying Agencies in the US Although the past five years were patchy for media buying agencies, the industry...

October 2013
FROM
Billboard & Outdoor Advertising in the US Billboard & Outdoor Advertising in the US - Product Thumbnail Image

Billboard & Outdoor Advertising in the US

Positive signs: Digital technologies and returning ad budgets will drive demand Billboard & Outdoor Advertising in the US While the industry faced declining revenue as corporate profit fell and...

October 2013
FROM
Market Research in India: ISIC 7413 Market Research in India: ISIC 7413 - Product Thumbnail Image

Market Research in India: ISIC 7413

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Market Research market at a national level. It...

October 2013
FROM
Advertising in India: ISIC 743 Advertising in India: ISIC 743 - Product Thumbnail Image

Advertising in India: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

October 2013
FROM

Cross-Platform & Mobile Advertising Market by Solutions & Advertising - Worldwide Market Forecasts and Analysis (2013 - 2018)

'Cross-Platform & Mobile Advertising Market by Solutions (Campaign, Delivery, Reporting & Analytics, Proximity), by Advertising (Search, SMS/MMS/P2P Messaging, Rich Media, Coupons, In-App) - Worldwide...

October 2013
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