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M-Commerce

Mobile commerce offers a large variety of solutions, applications, and services driven by emerging technologies, use cases, and business models, which makes it quite different and more dynamic than traditional e-commerce. Mobile commerce revenues are expected to witness strong growth in the next years, driven by the introduction of the tablet computing and the next generation smart phones. The five keywords for marketers looking to boost their campaigns include both new technologies and well-established marketing tools: Near field communication, Location-based mobile advertising, SMS, QR codes, and Social media.

Get a detailed picture of this flamboyant and rapidly changing market with the publications listed under Research and Markets’ M-commerce category. They cover every conceivable aspect of mobile commerce, both from a technical and a marketing perspective, including contactless payments, mobile advertising, mobile banking, the use of social networks for m-commerce, software and technologies for m-commerce, and more.

The wide readership of this category includes engineers, software developers, marketers, and decision-makers in the telecommunications industry, particularly mobile network operators, handset and tablet manufacturers, mobile payment service providers, content and applications aggregators, and telecommunications infrastructure providers.

The top players that are leading the way are profiled in our publications, including the world’s giants Apple and Google, and many more. Show Less
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PRODUCT TITLE
Mobile Commerce: Keys to Mass Adoption Mobile Commerce: Keys to Mass Adoption - Product Thumbnail Image

Mobile Commerce: Keys to Mass Adoption

'Mobile Commerce: Keys to Mass Adoption' analyzes consumer use of mobile commerce apps with particular attention given to apps that enable point-of-sale payments It also investigates the use of mobile...

September 2013
FROM

Mobile Wallet Game Changers: A Glimpse into 2014's Projected Winners and Losers

Market forces are generating increased interest in mobile wallet use, creating an enormous opportunity and an attractive target for investment The percentage of consumers who use smartphones and tablets...

September 2013
FROM

Mobile Payments: Opportunities and Strategies for Credit Issuers

New Research Examines Mobile Payment Opportunities For US Credit Issuers The major card networks began supporting contactless payments nearly a decade ago, but consumer and merchant adoption has lagged...

August 2013

Mobile Wallets: The Business and the Brand

Mobile wallets are being introduced to the market in a steady stream of configurations from passive containers to dynamic payment products Companies large and small are vying for a piece of a future...

August 2013

How To Upgrade Online And Mobile Account Opening For An Omnichannel Era

The fact that 88 5 million Americans attempted to open an account online or with a mobile device in the past 12 months underscores how far digital account opening has come in a few short years Nonetheless,...

July 2013

Online And Mobile Retail Payments Authentication: Preventing Fraud in the Age of Data Breaches and Malware

In 2012, online retail payments reached 7 4% ($318 billion) of all retail transactions The thriving online market is an increasing target for fraudsters, particularly with EMV, or “Chip and PIN,” expected...

July 2013
FROM

LTE Real-time Billing Support Systems (BSS) Operational Issues and Market Opportunities

Fourth generation (4G) cellular via the Long Term Evolution (LTE) standard is transforming the entire mobile communications ecosystem One of the profound ways that mobile will never be the same is the...

June 2013
FROM

Mobile Banking Deployment: Partnering and Outsourcing

New Mercator Advisory Group Research Examines The Trend Of FIs Outsourcing Mobile Banking Development And Deployment To Strategic Partners In new research, Mobile Banking Deployment: Partnering and...

May 2013
M-Commerce: Opportunities, Challenges, and Inevitability M-Commerce: Opportunities, Challenges, and Inevitability - Product Thumbnail Image

M-Commerce: Opportunities, Challenges, and Inevitability

New Research From Mercator Advisory Group Examines The Current And Potential Market For Mobile E-Commerce Transactions Today, mobile devices are capable of performing most of the same functions as a...

May 2013

2013 Retail Point Of Sale (Pos) Update And Forecast: Mobile and Prepaid Opens New POSsibilities

At 92 6% of total U S retail dollar volume, the point of sale (POS) retail market towers above the online market and will continue to do so for years to come But the growing popularity of the digital...

April 2013
Mobile Wallets: The U.S. Landscape Mobile Wallets: The U.S. Landscape - Product Thumbnail Image

Mobile Wallets: The U.S. Landscape

New Mercator Advisory Group research identifies U S mobile wallets by category and technology The physical wallet might someday go the way of the checkbook, used by few and no longer a necessity Growing...

March 2013
Carrier Billing: Teeny Tiny Gets Bigger Carrier Billing: Teeny Tiny Gets Bigger - Product Thumbnail Image

Carrier Billing: Teeny Tiny Gets Bigger

Carrier billing, otherwise known as bill-to-mobile, is a multibillion dollar industry created out of a need to efficiently process micropayments for digital goods purchased online Traditional payment...

March 2013
Next-Generation Online Banking: Mobile, PFM, and Bill Pay Next-Generation Online Banking: Mobile, PFM, and Bill Pay - Product Thumbnail Image

Next-Generation Online Banking: Mobile, PFM, and Bill Pay

In new research, Next-Generation Online Banking: Mobile, PFM, and Bill Pay, Mercator Advisory Group reviews how online banking solutions are expanding beyond their roots as transaction-oriented platforms...

March 2013

How To Build Better Online And Mobile Bill-Pay For The Underbanked

When it comes to paying bills, too often the nation's 37 million underbanked Americans do it using hard and costly ways: in cash, and in person, by mail, or by phoning call centers This creates an opportunity...

March 2013

China Mobile Payment Industry Report, 2012-2014

Among the current mobile payment means, remote payment is widely used in China, while less than 6% of payments are realized through NFC (Near Field Communication) payment mode Now, mobile payment transfers...

March 2013
FROM

China Mobile Payment Industry Report, 2012-2014

Among the current mobile payment means, remote payment is widely used in China, while less than 6% of payments are realized through NFC (Near Field Communication) payment mode Now, mobile payment transfers...

March 2013
FROM
Mobile Engagement and Promotional Services Market in India 2013 Mobile Engagement and Promotional Services Market in India 2013 - Product Thumbnail Image

Mobile Engagement and Promotional Services Market in India 2013

The report begins with ‘Introduction’ section covering overview of Mobile engagement (m-Engagement) and mobile marketing activities which provides basic idea of the technology, its progression over...

February 2013
FROM

Mobile Imaging: Going Beyond Mobile Remote Deposit Capture To Bridge The Consumer Transaction Gap

As the smartphone-toting population crosses the 50% barrier, there are new opportunities and challenges to rethink and re-engineer the consumer transaction experience using new imaging technologies...

February 2013
FROM
CNP Fraud and Mobile Devices: What's the Risk? CNP Fraud and Mobile Devices: What's the Risk? - Product Thumbnail Image

CNP Fraud and Mobile Devices: What's the Risk?

New Research From Mercator Advisory Group Assesses The Impact Of Mobile Devices On Retailers' Online Fraud Exposure Retail sales are moving not only to the Internet but also to an increasing variety...

January 2013
mobileYouth briefing - What do youth want from mobile payments? mobileYouth briefing - What do youth want from mobile payments? - Product Thumbnail Image

mobileYouth briefing - What do youth want from mobile payments?

Mobile payments will evolve to become a trillion dollar industry by 2020 The industry has placed much hope on the success of NFC technology However youth seem to care more about security and trust in...

January 2013
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