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Advertising and Marketing

(1,713 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Market Research (UK)

Plimsoll Publishing’s MARKET RESEARCH (UK) Analysis provides a detailed overview of the MARKET RESEARCH (UK) market and delivers a comprehensive individual analysis on the top 580 companies, including...

May 2015
FROM

Sales Promotion Consultants (UK)

Plimsoll Publishing’s SALES PROMOTION CONSULTANTS (UK) Analysis provides a detailed overview of the SALES PROMOTION CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top...

May 2015
FROM

Graphic Design & Advertising (North West) (UK)

Plimsoll Publishing’s GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) Analysis provides a detailed overview of the GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) market and delivers a comprehensive individual...

May 2015
FROM

Marketing - Graphic Design (UK)

Plimsoll Publishing’s MARKETING - GRAPHIC DESIGN (UK) Analysis provides a detailed overview of the MARKETING - GRAPHIC DESIGN (UK) market and delivers a comprehensive individual analysis on the top...

May 2015
FROM

PR Consultants (UK)

Plimsoll Publishing’s PR CONSULTANTS (UK) Analysis provides a detailed overview of the PR CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top 880 companies, including...

May 2015
FROM

Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

May 2015
FROM

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

May 2015

Pr Agencies (Nordic)

Plimsoll Publishing’s PR AGENCIES (Nordic) Analysis provides a detailed overview of the PR AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 150 companies, including...

May 2015
FROM

Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

May 2015
FROM

Promotional Marketing (UK)

Plimsoll Publishing’s PROMOTIONAL MARKETING (UK) Analysis provides a detailed overview of the PROMOTIONAL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 170 companies,...

May 2015
FROM

Multi-Channel Marketing (UK)

Plimsoll Publishing’s MULTI-CHANNEL MARKETING (UK) Analysis provides a detailed overview of the MULTI-CHANNEL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 90 companies,...

May 2015
FROM

Merchandising (France)

Plimsoll Publishing’s MERCHANDISING (France) Analysis provides a detailed overview of the MERCHANDISING (France) market and delivers a comprehensive individual analysis on the top 40 companies, including...

May 2015
FROM

Advertising Network (France)

Plimsoll Publishing’s ADVERTISING NETWORK (France) Analysis provides a detailed overview of the ADVERTISING NETWORK (France) market and delivers a comprehensive individual analysis on the top 500 companies,...

May 2015
FROM

Advertising Agencies (Nordic)

Plimsoll Publishing’s ADVERTISING AGENCIES (Nordic) Analysis provides a detailed overview of the ADVERTISING AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 350...

May 2015
FROM

Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

May 2015
FROM
Research & Information Services (Nordic) Research & Information Services (Nordic) - Product Thumbnail Image

Research & Information Services (Nordic)

Plimsoll Publishing’s RESEARCH & INFORMATION SERVICES (Nordic) Analysis provides a detailed overview of the RESEARCH & INFORMATION SERVICES (Nordic) market and delivers a comprehensive individual analysis...

May 2015
FROM

Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

May 2015
FROM
Public Relations (Italy) Public Relations (Italy) - Product Thumbnail Image

Public Relations (Italy)

Plimsoll Publishing’s PUBLIC RELATIONS (Italy) Analysis provides a detailed overview of the PUBLIC RELATIONS (Italy) market and delivers a comprehensive individual analysis on the top 160 companies,...

May 2015
FROM

The Marketing Guidebook Advantage - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

The Advantage version includes more than 8,000 personal e-Mail addresses. Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry...

May 2015
Airport Information + Advertising Digital Display System Operators Europe Report Airport Information + Advertising Digital Display System Operators Europe Report - Product Thumbnail Image

Airport Information + Advertising Digital Display System Operators Europe Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEM OPERATORS EUROPE REPORT The Airport Information + Advertising Digital Display System Operators Europe Report gives Market Consumption / Products...

May 2015
FROM
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