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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

April 2014
FROM
Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

April 2014
Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

April 2014
Management Consulting Services Miscellaneous Lines World Report Management Consulting Services Miscellaneous Lines World Report - Product Thumbnail Image

Management Consulting Services Miscellaneous Lines World Report

MANAGEMENT CONSULTING SERVICES MISCELLANEOUS LINES WORLD REPORT The Management Consulting Services Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2014
Advertising & Related Service Lines World Report Advertising & Related Service Lines World Report - Product Thumbnail Image

Advertising & Related Service Lines World Report

ADVERTISING & RELATED SERVICE LINES WORLD REPORT The Advertising & Related Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS...

April 2014
Advertising Agencies World Report Advertising Agencies World Report - Product Thumbnail Image

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

April 2014
Advertising Agency Lines World Report Advertising Agency Lines World Report - Product Thumbnail Image

Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2014
Public Relations Agencies World Report Public Relations Agencies World Report - Product Thumbnail Image

Public Relations Agencies World Report

PUBLIC RELATIONS AGENCIES WORLD REPORT The Public Relations Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2014
Public Relations Agency Lines World Report Public Relations Agency Lines World Report - Product Thumbnail Image

Public Relations Agency Lines World Report

PUBLIC RELATIONS AGENCY LINES WORLD REPORT The Public Relations Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

April 2014
Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

April 2014
Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2014
Direct Mail Advertising World Report Direct Mail Advertising World Report - Product Thumbnail Image

Direct Mail Advertising World Report

DIRECT MAIL ADVERTISING WORLD REPORT The Direct Mail Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

April 2014
Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

April 2014
Advertising Material Distribution Services World Report Advertising Material Distribution Services World Report - Product Thumbnail Image

Advertising Material Distribution Services World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES WORLD REPORT The Advertising Material Distribution Services World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit...

April 2014
Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2014
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

April 2014
Services Related to Advertising Miscellaneous Lines World Report Services Related to Advertising Miscellaneous Lines World Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines World Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES WORLD REPORT The Services Related to Advertising Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2014
Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

April 2014
Miscellaneous Advertising Lines World Report Miscellaneous Advertising Lines World Report - Product Thumbnail Image

Miscellaneous Advertising Lines World Report

MISCELLANEOUS ADVERTISING LINES WORLD REPORT The Miscellaneous Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

April 2014
Marketing Research & Public Opinion Polling World Report Marketing Research & Public Opinion Polling World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to...

April 2014
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