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Advertising and Marketing Market Research Reports

While traditional forms of advertising such as television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is continuing to grow fast. Stay in touch with the latest trends and news in this dynamic sector. The products listed under Research and Markets’ Advertising and Marketing category will keep you informed about this highly changeable and innovative industry. Our publications cover everything you need to stay ahead of the game including insights into major industry players, the latest strategies and techniques, training materials as well as detailed analysis of world and regional markets Show Less Read more

Global Advertising Display Market 2016-2020

About Advertising Displays Digital signage is gaining wide acceptance in the market because of its dynamic nature. It allows users to update the content frequently, and employs real-world interfaces...

Published:  February 2016
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TV Ad-Spending Market in the US 2015-2019

About TV Ad Spending TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is...

Published:  November 2015
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Global Expansion Services Market 2015-2019

About expansion services Expansion services or market expansion service refer to specialized services offered by a company to help its end-users grow in their existing markets and expand to new ones....

Published:  November 2015
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Mobile Augmented Reality Market for Marketing and Advertising in the US 2015-2019

About augmented reality Augmented reality technology blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision and provide relevant...

Published:  September 2015
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Global Spectacular Outdoor Advertising Market - Industry Analysis 2015-2019

About spectacular advertising Spectacular outdoor advertising focuses on high traffic areas to stand out against all outdoor advertisements. It is a mass-market medium that is used to broadcast messages...

Published:  October 2015
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Global Outdoor Advertising Market 2015-2019

About outdoor advertising Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages...

Published:  October 2015
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Global Advertising Market Report & Forecast 2016-2021

Our latest study “Global Advertising Market Report & Forecast 2016-2021” provides a deep insight into the global advertising industry. The study covers all the aspects of the global advertising market....

Published:  February 2016
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Practical Brand Sourcing Strategy

Little practical advice exists to guide sourcing executives though the selection process - a process that, due to the breakneck speed that fast fashion demands, is more complex than ever before. In...

Published:  October 2015
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Indian Advertising Market Report & Forecast 2016-2020

Our new report entitled “Indian Advertising Market Report & Forecast 2016-2020” is the second edition of our highly acclaimed publication. This study provides an analytical and statistical insight into...

Published:  March 2016
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Mobile Ad-spending Market in the US 2015-2019

About Mobile Ad Spending Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets,...

Published:  July 2015
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Global Ad Spending Market 2015-2019

About Ad Spending Advertisement is a means of communication of an information about a product or service to a target audience. They are usually persuasive in nature and are mostly in a paid form. To...

Published:  July 2015
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Global Mobile AR Market for Marketing and Advertising 2015-2019

About Mobile AR AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a user’s field of vision to provide relevant information...

Published:  July 2015
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Global Marketing Technology Market 2015-2019

About Global Marketing Technology Market Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing...

Published:  July 2015
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Global Marketing Resource Management (MRM) Market 2015-2019

About MRM Marketing Resource Management (MRM) is a set of processes that enhance ( through applications such as brand management and financial management tools) an organization’s capabilities for analyzing...

Published:  July 2015
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Social Network Marketing in the US 2015-2019

About Social Network Marketing Social networking refers to the act of coming together of groups of people with common interests on social platforms and building relationships with the help of websites...

Published:  August 2015
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Mobile Augmented Reality Market for Marketing and Advertising in APAC 2015-2019

About augmented reality Augmented reality is an emerging technology that permits the overlay of computer graphics on the real world. It includes scanning the physical, real-world environment and enhancing/augmenting...

Published:  September 2015
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Global In-app Advertising Market 2015-2019

About in-app advertising In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has...

Published:  September 2015
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Global TV Ad-spending Market 2015-2019

About TV Ad Spending TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide,...

Published:  August 2015
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Global Advertising Market Report & Forecast 2015-2020

Consumers across the world continue to increase their expenditure on media and entertainment. This includes spending their hard earned money on acquiring internet access, reading newspapers and magazines,...

Published:  November 2015
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Global Mobile Analytics Market - Trends and Forecasts (2015-2020)

Mobile Analytics is the branch of analytics specific to a particular mobile platform to improve business performance, make timely and informed decisions for higher customer service and satisfaction....

Published:  January 2016
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