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Advertising and Marketing

(1,661 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

May 2015
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

May 2015

Pr Agencies (Nordic)

Plimsoll Publishing’s PR AGENCIES (Nordic) Analysis provides a detailed overview of the PR AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 150 companies, including...

May 2015
FROM

Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

May 2015
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Promotional Marketing (UK)

Plimsoll Publishing’s PROMOTIONAL MARKETING (UK) Analysis provides a detailed overview of the PROMOTIONAL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 170 companies,...

May 2015
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Multi-Channel Marketing (UK)

Plimsoll Publishing’s MULTI-CHANNEL MARKETING (UK) Analysis provides a detailed overview of the MULTI-CHANNEL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 90 companies,...

May 2015
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Merchandising (France)

Plimsoll Publishing’s MERCHANDISING (France) Analysis provides a detailed overview of the MERCHANDISING (France) market and delivers a comprehensive individual analysis on the top 40 companies, including...

May 2015
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Advertising Network (France)

Plimsoll Publishing’s ADVERTISING NETWORK (France) Analysis provides a detailed overview of the ADVERTISING NETWORK (France) market and delivers a comprehensive individual analysis on the top 500 companies,...

May 2015
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Advertising Agencies (Nordic)

Plimsoll Publishing’s ADVERTISING AGENCIES (Nordic) Analysis provides a detailed overview of the ADVERTISING AGENCIES (Nordic) market and delivers a comprehensive individual analysis on the top 350...

May 2015
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Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

May 2015
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Market Research (Spain)

Plimsoll Publishing’s MARKET RESEARCH (Spain) Analysis provides a detailed overview of the MARKET RESEARCH (Spain) market and delivers a comprehensive individual analysis on the top 250 companies ,...

May 2015
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Research & Information Services (Nordic) Research & Information Services (Nordic) - Product Thumbnail Image

Research & Information Services (Nordic)

Plimsoll Publishing’s RESEARCH & INFORMATION SERVICES (Nordic) Analysis provides a detailed overview of the RESEARCH & INFORMATION SERVICES (Nordic) market and delivers a comprehensive individual analysis...

May 2015
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Market Research (Italy)

Plimsoll Publishing’s MARKET RESEARCH (Italy) Analysis provides a detailed overview of the MARKET RESEARCH (Italy) market and delivers a comprehensive individual analysis on the top 500 companies, including...

May 2015
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Public Relations (Italy) Public Relations (Italy) - Product Thumbnail Image

Public Relations (Italy)

Plimsoll Publishing’s PUBLIC RELATIONS (Italy) Analysis provides a detailed overview of the PUBLIC RELATIONS (Italy) market and delivers a comprehensive individual analysis on the top 160 companies,...

May 2015
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The Marketing Guidebook Advantage - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

The Advantage version includes more than 8,000 personal e-Mail addresses. Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry...

May 2015
Advertising and Market Research in Bulgaria - 2013 Advertising and Market Research in Bulgaria - 2013 - Product Thumbnail Image

Advertising and Market Research in Bulgaria - 2013

Advertising and Market Research in Bulgaria - 2013 provides you the most up-to-date and easy-to-use information in the industry. Why buy this report: 1. Source Identification: We identify, evaluate...

April 2015

Advertising: Global Industry Guide

Introduction Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: BRIC (Brazil, Russia, India, China) Industry Guide Advertising: BRIC (Brazil, Russia, India, China) Industry Guide - Product Thumbnail Image

Advertising: BRIC (Brazil, Russia, India, China) Industry Guide

Introduction The BRIC Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: Global Group of Eight (G8) Industry Guide Advertising: Global Group of Eight (G8) Industry Guide - Product Thumbnail Image

Advertising: Global Group of Eight (G8) Industry Guide

Introduction The G8 Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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Advertising: Global Industry Almanac Advertising: Global Industry Almanac - Product Thumbnail Image

Advertising: Global Industry Almanac

Introduction Global Advertising industry guide provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The guide also contains...

April 2015
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