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Advertising and Marketing

(3,015 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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YuMe, Inc. (USA) - Company Reports

This report presents quick facts about YuMe, Inc., which is principally involved in providing Digital Video Advertising Solutions. Illustrated with 144 tables, the report showcases the company's recent...

April 2015
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Publicis Groupe S.A. (France) - Company Reports

This report presents quick facts about Publicis Groupe S.A., which is principally involved in Advertising Business. Illustrated with 198 tables, the report showcases the company's recent news stories...

April 2015
FROM

Nexstar Broadcasting Group, Inc. (USA) - Company Reports

This report presents quick facts about Nexstar Broadcasting Group, Inc., which is principally involved in Television Broadcasting and Digital Media Business. Illustrated with 224 tables, the report...

April 2015
FROM

Asatsu-DK, Inc. (Japan) - Company Reports

This report presents quick facts about Asatsu-DK, Inc., which is principally involved in providing Advertising and Other Services. Illustrated with 230 tables, the report showcases the company's recent...

April 2015
FROM

Seven West Media Ltd. (Australia) - Company Reports

This report presents quick facts about Seven West Media Ltd., which is principally involved in Television Broadcasting, Newspapers, Magazines, and Online & Radio Broadcasting Business. Illustrated with...

April 2015
FROM

Gannett Company, Inc. (USA) - Company Reports

This report presents quick facts about Gannett Company, Inc., which is principally involved in providing Media and Marketing Solutions. Illustrated with 223 tables, the report showcases the company's...

April 2015
FROM

Nation Broadcasting Corporation PCL (Thailand) - Company Reports

This report presents quick facts about Nation Broadcasting Corporation PCL, which is principally involved in TV Advertising Media, Radio Advertising Media, and New Media Advertising Business. Illustrated...

April 2015
FROM

iSentia Group Ltd. (Australia) - Company Reports

This report presents quick facts about iSentia Group Ltd., which is principally involved in providing Media Intelligence. Illustrated with 233 tables, the report showcases the company's recent news...

April 2015
FROM

Pandora Media, Inc. (USA) - Company Reports

This report presents quick facts about Pandora Media, Inc., which is principally involved in Internet Radio Business. Illustrated with 154 tables, the report showcases the company's recent news stories...

April 2015
FROM

JCDecaux SA (France) - Company Reports

This report presents quick facts about JCDecaux SA, which is principally involved in Outdoor Advertising Business. Illustrated with 199 tables, the report showcases the company's recent news stories...

April 2015
FROM

MDC Partners, Inc. (USA) - Company Reports

This report presents quick facts about MDC Partners, Inc., which is principally involved in providing Marketing, Activation, Communications and Marketing Effectiveness Solutions and Services. Illustrated...

April 2015
FROM

Chime Communications Plc (UK) - Company Reports

This report presents quick facts about Chime Communications Plc, which is principally involved in Advertising Business. Illustrated with 242 tables, the report showcases the company's recent news stories...

April 2015
FROM

Media General, Inc. (USA) - Company Reports

This report presents quick facts about Media General, Inc., which is principally involved in Media Business. Illustrated with 220 tables, the report showcases the company's recent news stories and events,...

April 2015
FROM

Hakuhodo DY Holdings, Inc. (Japan) - Company Reports

This report presents quick facts about Hakuhodo DY Holdings, Inc., which is principally involved in providing Solutions to Advertisers, Media Companies, and Content Holders. Illustrated with 217 tables,...

April 2015
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Lamar Advertising Co. (USA) - Company Reports

This report presents quick facts about Lamar Advertising Co., which is principally involved in Outdoor Advertising Business. Illustrated with 181 tables, the report showcases the company's recent...

April 2015
FROM

Havas Group (France) - Company Reports

This report presents quick facts about Havas Group, which is principally involved in Advertising and Communications Business. Illustrated with 187 tables, the report showcases the company's recent news...

April 2015
FROM

Prime Media Group Ltd. (Australia) - Company Reports

This report presents quick facts about Prime Media Group Ltd., which is principally involved in Media Business. Illustrated with 90 tables, the report showcases the company's recent news stories and...

April 2015
FROM

Millennial Media, Inc. (USA) - Company Reports

This report presents quick facts about Millennial Media, Inc., which is principally involved in providing Mobile Advertising Solutions. Illustrated with 125 tables, the report showcases the company's...

April 2015
FROM

Meredith Corporation (USA) - Company Reports

This report presents quick facts about Meredith Corporation, which is principally a Media and Marketing Company. Illustrated with 222 tables, the report showcases the company's recent news stories and...

April 2015
FROM

Omnicom Group, Inc. (USA) - Company Reports

This report presents quick facts about Omnicom Group, Inc., which is principally involved in Advertising, Marketing and Corporate Communications Business. Illustrated with 205 tables, the report...

April 2015
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