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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Sales Promotion Consultants (UK)

Plimsoll Publishing’s SALES PROMOTION CONSULTANTS (UK) Analysis provides a detailed overview of the SALES PROMOTION CONSULTANTS (UK) market and delivers a comprehensive individual analysis on the top...

October 2014
FROM

Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

October 2014

Entertainment Marketing Letter

You'll build better promotions, forge stronger alliances and increase your top-level contacts with a subscription to the only publication devoted exclusively to the marketing of entertainment properties,...

October 2014

Billboards & Public Displays (UK)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (UK) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (UK) market and delivers a comprehensive individual analysis on the...

October 2014
FROM

Recruitment Advertising (UK)

Plimsoll Publishing’s RECRUITMENT ADVERTISING (UK) Analysis provides a detailed overview of the RECRUITMENT ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 60 companies,...

October 2014
FROM

Healthcare Advertising (UK)

Plimsoll Publishing’s HEALTHCARE ADVERTISING (UK) Analysis provides a detailed overview of the HEALTHCARE ADVERTISING (UK) market and delivers a comprehensive individual analysis on the top 70 companies,...

October 2014
FROM

Marking & Identification Equipment (UK)

Plimsoll Publishing’s MARKING & IDENTIFICATION EQUIPMENT (UK) Analysis provides a detailed overview of the MARKING & IDENTIFICATION EQUIPMENT (UK) market and delivers a comprehensive individual analysis...

October 2014
FROM

Field Marketing (UK)

Plimsoll Publishing’s FIELD MARKETING (UK) Analysis provides a detailed overview of the FIELD MARKETING (UK) market and delivers a comprehensive individual analysis on the top 140 companies, including...

October 2014
FROM

Promotional Marketing (UK)

Plimsoll Publishing’s PROMOTIONAL MARKETING (UK) Analysis provides a detailed overview of the PROMOTIONAL MARKETING (UK) market and delivers a comprehensive individual analysis on the top 170 companies,...

October 2014
FROM

The Marketing Guidebook - The Comprehensive Source for Grocery, Drug and Mass Merchant Insights

Updated each year through direct company contact, the Marketing Guidebook also provides valuable yearlong tracking of industry sales trends and updates through the Internet, trade journals and other...

October 2014

Advertising Network (France)

Plimsoll Publishing’s ADVERTISING NETWORK (France) Analysis provides a detailed overview of the ADVERTISING NETWORK (France) market and delivers a comprehensive individual analysis on the top 500 companies,...

October 2014
FROM
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

October 2014

Marketing the Law Firm: Business Development Techniques.

In today's economy, marketing and business development have taken center stage at law firms Marketing the Law Firm: Business Development Techniques examines how marketing can improve client satisfaction...

October 2014
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Global Digital Marketing Market - 2014 Global Digital Marketing Market - 2014 - Product Thumbnail Image Special Offer Sale Banner

Global Digital Marketing Market - 2014

This report provides an insight into the Global Digital Marketing current market scenario, structure and practices. In depth market scenario includes: - Market estimate of Global Digital Marketing...

September 2014
Global Digital Media - Advertising and Marketing in the Digital Age Global Digital Media - Advertising and Marketing in the Digital Age - Product Thumbnail Image

Global Digital Media - Advertising and Marketing in the Digital Age

Spending on advertising using digital media channels is continuing to grow in market share despite economic conditions slowing down the growth of overall advertising spending. In 2014 the advertising...

September 2014
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Marketing Consulting Service Lines World Report Marketing Consulting Service Lines World Report - Product Thumbnail Image

Marketing Consulting Service Lines World Report

MARKETING CONSULTING SERVICE LINES WORLD REPORT The Marketing Consulting Service Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

October 2014
Marketing Research & Public Opinion Polling Lines World Report Marketing Research & Public Opinion Polling Lines World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES WORLD REPORT The Marketing Research & Public Opinion Polling Lines World Report gives Market Consumption / Products / Services for over 200 countries...

October 2014
Marketing Research & Public Opinion Polling World Report Marketing Research & Public Opinion Polling World Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling World Report

MARKETING RESEARCH & PUBLIC OPINION POLLING WORLD REPORT The Marketing Research & Public Opinion Polling World Report gives Market Consumption / Products / Services for over 200 countries by 6 to...

October 2014
Publishers' Advertising Representative Lines World Report Publishers' Advertising Representative Lines World Report - Product Thumbnail Image

Publishers' Advertising Representative Lines World Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES WORLD REPORT The Publishers' Advertising Representative Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

October 2014
Miscellaneous Services Related to Advertising World Report Miscellaneous Services Related to Advertising World Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising World Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING WORLD REPORT The Miscellaneous Services Related to Advertising World Report gives Market Consumption / Products / Services for over 200 countries by...

October 2014
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