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Household Appliances

In a growing number of countries worldwide appliances are no longer considered luxury items but necessities. The global household appliances market is forecast to reach US$242 billion by 2015.

We can provide you with the information resources that you need to be a leading player in this growing industry. The publications listed under Research and Markets’ Household Appliances category cover both small appliances (also called brown goods) and major appliances (or white goods): food processors and blenders, electric fans, dishwashers, microwave ovens, vacuum cleaners, heating appliances, refrigerators… No matter which one is the core of your business, we have the relevant market information for you. With reliable data and in-depth analysis, our reports, industry guides, company profiles and books will provide you with invaluable information to understand the critical issues and drivers which are shaping your market.

Hundreds of players that are shaping today’s market are featured in our publications, including the world’s giants AEG, Bosch, Electrolux, Fagor, Fujitsu, Hitachi, Indesit, LG, Siemens, Toshiba, Whirlpool, Zanussi, Samsung, and niche players.

For publications focusing on consumer electronics goods (tv sets, cameras, pcs, mobile phones and more) please visit the appropriate sub-category under Consumer and Personal. Show Less
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PRODUCT TITLE
Irons in Russia Irons in Russia - Product Thumbnail Image

Irons in Russia

Irons increased by 5% in volume and by 8% in value terms in 2014. The irons category in Russia is saturated, with a 98% penetration rate in 2014, and growth is driven mainly by a comparatively short...

March 2015
FROM
Refrigeration Appliances in Russia Refrigeration Appliances in Russia - Product Thumbnail Image

Refrigeration Appliances in Russia

Retail sales of refrigeration appliances in 2014 saw rather slow growth of 2% in volume and 3% in current value terms, reaching 5.3 million units and RUB81.3 billion. In Russia, the category is traditionally...

March 2015
FROM
Small Kitchen Appliances (Non-Cooking) in Taiwan Small Kitchen Appliances (Non-Cooking) in Taiwan - Product Thumbnail Image

Small Kitchen Appliances (Non-Cooking) in Taiwan

Volume sales of small kitchen appliances (non-cooking) recorded 2% growth in 2014. This was marginally higher than the volume growth registered in 2013, driven by smaller households. Kettles remained...

March 2015
FROM
Microwaves in Taiwan Microwaves in Taiwan - Product Thumbnail Image

Microwaves in Taiwan

Microwaves experienced with a negative growth year in 2014 which was mainly due to the low demand and the high penetration of microwaves in households. The majority of people only use microwaves to...

March 2015
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Dishwashers in Taiwan Dishwashers in Taiwan - Product Thumbnail Image

Dishwashers in Taiwan

Dishwashers recorded slower volume growth in 2014 than in 2013 because the housing market did not perform as good as in 2013. Due to the rising house prices, when new home owners move in, they normally...

March 2015
FROM
Refrigeration Appliances in Taiwan Refrigeration Appliances in Taiwan - Product Thumbnail Image

Refrigeration Appliances in Taiwan

Energy efficiency is the key factor for consumers to purchase a major appliance such as refrigeration appliances because electricity costs increased several times over the last two years of the review...

March 2015
FROM
Heating Appliances in Taiwan Heating Appliances in Taiwan - Product Thumbnail Image

Heating Appliances in Taiwan

The sales are largely influenced by local weather. Taiwan is located in a sub-tropical weather zone; the average winter temperature of northern Taiwan is around 16 degrees Centigrade and the average...

March 2015
FROM
Home Laundry Appliances in Taiwan Home Laundry Appliances in Taiwan - Product Thumbnail Image

Home Laundry Appliances in Taiwan

Home laundry appliances recorded slower volume growth in 2014 than 2013 because the housing market did not perform as well as 2013. When home owners moved into a new house or apartment, they used to...

March 2015
FROM
Air Treatment Products in Taiwan Air Treatment Products in Taiwan - Product Thumbnail Image

Air Treatment Products in Taiwan

Air treatment products witnessed slower volume and value growth in 2014 compared to 2013. This was due to the slowdown in the number of new houses being built, as well as consumers postponing the purchase...

March 2015
FROM
Food Preparation Appliances in Taiwan Food Preparation Appliances in Taiwan - Product Thumbnail Image

Food Preparation Appliances in Taiwan

Due to the hot summer of 2014 and the richness of local fruit supplies, home-made fresh juice met the requirements for a Taiwanese healthy lifestyle. Freshly-made blended vegetable and fruit juice is...

March 2015
FROM
Large Cooking Appliances in Taiwan Large Cooking Appliances in Taiwan - Product Thumbnail Image

Large Cooking Appliances in Taiwan

Large cooking appliances recorded slower volume growth in 2014 than in 2013 because the housing market did not perform as well. Most consumers buy new large cooking appliances when first moving into...

March 2015
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Small Cooking Appliances in Taiwan Small Cooking Appliances in Taiwan - Product Thumbnail Image

Small Cooking Appliances in Taiwan

Small cooking appliances recorded moderate volume sales growth due to usage reaching a mature stage in Taiwan and the fact that no major new cooking styles impacted Taiwanese cooking in general. However,...

March 2015
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Personal Care Appliances in Taiwan Personal Care Appliances in Taiwan - Product Thumbnail Image

Personal Care Appliances in Taiwan

New development of beauty-related personal care appliances and a wider usage of oral cleaning appliances drove sales growth in 2014, with oral care appliances recording the fastest sales growth in volume...

March 2015
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Consumer Appliances in Taiwan Consumer Appliances in Taiwan - Product Thumbnail Image

Consumer Appliances in Taiwan

The housing market did not perform well in 2014. In addition, government policy attempted to slow down the growth of the housing market which affected the volume growth of major appliances in Taiwan....

March 2015
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Vacuum Cleaners in Taiwan Vacuum Cleaners in Taiwan - Product Thumbnail Image

Vacuum Cleaners in Taiwan

Sales of vacuum cleaners were driven by consumers shifting to more expensive models, as reflected by faster value growth and slower volume growth in Taiwan in 2014 as compared to 2013. The Vacuum Cleaners...

March 2015
FROM
Irons in Taiwan Irons in Taiwan - Product Thumbnail Image

Irons in Taiwan

Irons witnessed marginally faster volume growth in 2014 compared to 2013. This was driven by younger consumers entering the workforce. These consumers are usually white-collar workers and tend to move...

March 2015
FROM
Heating Appliances in China Heating Appliances in China - Product Thumbnail Image

Heating Appliances in China

Heating appliances maintained healthy 7% volume growth in 2014, bolstered by the ongoing product upgrading trend. With increasing personal incomes, consumers are willing and able to purchase more sophisticated...

March 2015
FROM
Irons in China Irons in China - Product Thumbnail Image

Irons in China

Irons demonstrated slower and modest 3% volume growth in 2014, as the category had already reached a high degree of saturation in China. However, steam generators/ironing systems has recorded healthy...

March 2015
FROM
Small Kitchen Appliances (Non-Cooking) in China Small Kitchen Appliances (Non-Cooking) in China - Product Thumbnail Image

Small Kitchen Appliances (Non-Cooking) in China

Consistent product innovation boosted kettles to achieve healthy volume growth of 13%, despite an already large base. Leading manufacturers such as Joyoung and Midea led the innovation offering more...

March 2015
FROM
Dishwashers in China Dishwashers in China - Product Thumbnail Image

Dishwashers in China

The robust growth of dishwashers in 2014 was mainly due to its minimal base, with penetration of dishwashers still stagnating at below 1% in China. In addition, the faster pace of life also drove rising...

March 2015
FROM
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