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Advertising and Marketing
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The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?
Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under
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Japanese Advertising Industry: Sector Report
Daedal Research, Jul 2012 , Pages: 30This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics... -
UK Advertising Industry: Sector Report
Daedal Research, Jul 2012 , Pages: 30This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics... -
Indian Advertising Industry: Sector Report
Daedal Research, Jul 2012 , Pages: 30This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics... -
German Advertising Industry: Sector Report
Daedal Research, Jul 2012 , Pages: 30This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics... -
Australian Advertising Industry: Sector Report
Daedal Research, Jul 2012 , Pages: 30This industry profile is an essential tool to help your company gain an in-depth knowledge and competitive advantage in the industry. The profile is an assimilation of insider knowledge, market characteristics... -
Warc Trends: Asia Toolkit
WARC, Jul 2012 , Pages: 51Warc’s Asia Toolkit 2012 is a guide to the key challenges facing Asian brands It identifies trends relevant to brand owners and agencies across the region, looks at why they are important, and demonstrates... -
Facebook Inc. - Strategy and SWOT Report
MarketLine, Jun 2012 , Pages: 45Facebook Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings... -
Marketing to US Hispanics
Datamonitor, Jun 2012 , Pages: 152This report identifies the major trends shaping the rapidly expanding Hispanic population in the US It assesses the social, demographic, economic and cultural intricacies that the CPG industry should... -
Dance Competition Promoters in the US
IBISWorld, Jun 2012 , Pages: 29On pointe: The increasing popularity in dance competitions will stimulate participation for promoters Dance Competition Promoters Raising the barre Drops in disposable income and recreation expenditure... -
Global Marketing Process Optimization Solutions Market
Frost & Sullivan, Jun 2012 , Pages: 45This research covers the global marketing process optimization solutions market Frost & Sullivan defines the MPOS market as a value chain of product suites that offer marketing departments the ability... -
Mobile Marketing Strategies and Emerging Opportunities in the BRIC Countries
BRICdata, Jun 2012 , Pages: 121This report provides detailed market analysis, information and insights, including: - In-depth analysis of mobile marketing opportunities in the four BRIC countries: Brazil, Russia, India and China... -
Direct Selling in the Netherlands
Euromonitor International, Jun 2012 , Pages: 26Direct selling performance remained weak in 2011, posting further declines in value sales. Online retailing was the main threat to direct sales at the end of the review period. Retailers are expected... -
Strategy & Tactics for Boosting Direct Mail Response
NAPCO, Jun 2012With over 5,000 marketing messages or more bombarding prospects, customers, and donors every day and from every channel, how can you ensure your direct mail will stand out? “Strategy & Tactics for Boosting... -
Toppan Printing Co., Ltd. - Strategy and SWOT Report
MarketLine, Jun 2012 , Pages: 36Toppan Printing Co., Ltd. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service... -
Mobile Advertising Industry In India (2011-15)
IS Advisors, Jun 2012 , Pages +: 55EXECUTIVE SUMMARY The mobile advertising in India, though at a nascent stage, has transformed over the last one year Video, rich media advertising and augmented reality have successfully entered the... -
Indian Advertising Sector: Industry Profile
Koncept Analytics, Jun 2012 , Pages: 30This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes... -
US Advertising Sector: Industry Profile
Koncept Analytics, Jun 2012 , Pages: 30This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes... -
UK Advertising Sector: Industry Profile
Koncept Analytics, Jun 2012 , Pages: 30This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes... -
Japanese Advertising Sector: Industry Profile
Koncept Analytics, Jun 2012 , Pages: 30This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes... -
Marketing in the Digital Age Market Assessment 2012
Key Note Publications Ltd, Jun 2012 , Pages: 105Digital marketing is undoubtedly the major sector that is showing growth in an industry which has struggled with the recession and resulting financial problems Traditional roadside billboards, print... -
Advertising Ratios & Budgets 2012
Schonfeld & Associates, Inc, Jun 2012This detailed report covers over 5,000 companies and 300 industries with historical 2010 advertising budgets, 2011 ad-to-sales ratios and ad-to-gross margin ratios, as well as 2011 and 2012 budget forecasts... -
U.S. Sourcebook of Advertisers 2012
Schonfeld & Associates, Inc, Jun 2012A directory of publicly owned corporations that advertise Corporate name, address, telephone number and website are provided along with the names and titles of three senior executives, ad budgets, sales,... -
Advertising Growth Trends 2012
Schonfeld & Associates, Inc, Jun 2012Gives information on publicly owned corporations that spend on advertising The study is organized by SIC and alphabetically by company name within each SIC Each company's historical information includes:... -
Industry Spotlight on Advertising
Schonfeld & Associates, Inc, Jun 2012 , Pages: 25Industry Spotlight is an ideal source of competitive intelligence on every sector of the US economy. This annual reference features selected items from the balance sheet and income statement information... -
Chinese Advertising Sector: Industry Profile
Koncept Analytics, Jun 2012 , Pages: 30This industry profile helps to gain an insight into the evolution of the industry and competitive dynamics prevalent in the market. It discusses the significant developments in the industry and analyzes... -
Cerulli Edge - U.S. Edition Topic: Marketing/Branding 2012
Cerulli Associates, Jun 2012 , Pages: 20The June 2012 issue of The Cerulli Edge—U S Asset Management Edition, titled Marketing and Branding, Cerulli analysts examine firms’ marketing strategies and evaluate how they are perceived in the marketplace... -
Warc Trends: Shopper Marketing
WARC, Jun 2012 , Pages: 41This report explores how shopper marketing has become a major focus for brand owners in recent years As we have seen a squeeze on consumer spending, it has become more important than ever to understand... -
Yell Group plc - Strategy and SWOT Report
MarketLine, May 2012 , Pages: 39Yell Group plc - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings... -
Online Co-Op Advertising
Borrell Associates Inc, May 2012 , Pages: 42This 36-page report from Borrell Associates details the nuances of co-op advertising and includes the results of a survey in March and April 2012 of 1,354 SMBs regarding their participation in co-op... -
Advertising Services in Australia
IBISWorld, May 2012 , Pages: 34A digital age: Advertising agencies diversify services to meet the challenges of new media Advertising Services in Australia Advertising agencies help clients create and place promotional material... -
Secrets of Direct Marketing Testing
NAPCO, May 2012A guide to the science of direct response testing today, including best practices, power tests, small vs large test, analyzing results, testing mistakes, new tricks and more (2nd Edition) In this guide,... -
Media Representative Firms in the US
IBISWorld, May 2012 , Pages: 31Mixed media: Smaller advertising budgets and customer shifts hurt demand Media Representative Firms in the US Changing media landscape As if recessionary conditions were not hard enough on media... -
2013 U.S. Public Relations Agencies Industry-Industry & Market Report
Barnes Reports, May 2012 , Pages: 126The 2013 U S Public Relations Agencies Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current... -
2013 U.S. Graphic Designs Services Industry-Industry & Market Report
Barnes Reports, May 2012 , Pages: 169The 2013 U S Graphic Designs Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current... -
2013 U.S. Marketing Research & Public Opinion Polling Report
Barnes Reports, May 2012 , Pages: 115The 2013 U S Marketing Research & Public Opinion Polling report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current and... -
2013 U.S. Direct Mail Advertising Industry-Industry & Market Report
Barnes Reports, May 2012 , Pages: 117The 2013 U S Direct Mail Advertising Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current... -
2013 U.S. Advertising Agencies Industry-Industry & Market Report
Barnes Reports, May 2012 , Pages: 162The 2013 U S Advertising Agencies Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current... -
2013 U.S. Telemarketing Services Industry-Industry & Market Report
Barnes Reports, May 2012 , Pages: 139The 2013 U S Telemarketing Services Industry-Industry & Market report, published annually , contains timely and accurate industry statistics, forecasts and demographics The report features 2013 current... -
Sponsorship and sport: A marriage of convenience
MarketLine, May 2012 , Pages: 20Introduction Sport is big business in the 21st Century and never before has the link between sport and the corporate world been so strong. Sponsorship in sports ranging from soccer to basketball to... -
Lead Generation and Nurturing: Benchmarking Report 2012
B2B Marketing, May 2012 , Pages: 50B2B lead generation and nurturing still remains one of the hottest topics in B2B marketing – the process of cultivating leads, creating demand generation and lead conversion is one of the most effective... -
Warc Trends: Mobile Marketing
WARC, May 2012 , Pages: 45This report is based on the rapid evolution of mobile technology, and the enthusiasm with which it has been embraced These developments have transformed mobile as a marketing channel Mobile marketing... -
The Innovations Driving Packaged Brands: What Sells?
Datamonitor, May 2012 , Pages: 39<Description>Introduction Packaging is the number one medium to communicate the brand. In an increasingly crowded market, with high failure rates, packaging can be a key differentiating factor in determining... -
Latin America: Battle is Growing for Classified Advertising
Advanced Interactive Media Group LLC, May 2012 , Pages: 64Use of the Internet and interactive media in Latin America is growing fast and furious - reminiscent of double-digit growth that marked the - Dot-com 1 0? era in the United States in the late 1990s... -
Location-Based Advertising and Marketing
Berg Insight AB, May 2012 , Pages: 171Learn why location-based advertising and marketing is not just for early adopters but a great opportunity for brand marketers and retailers today The total value of the global real-time mobile location-based... -
Leveraging Marketing and Analytics in Banking
Mercator Advisory Group, Apr 2012 , Pages: 25In new research, Leveraging Marketing and Analytics in Banking, Mercator Advisory Group reviews how retail financial institutions (FIs) are discovering the power of the combination of marketing and... -
Print Advertising Distribution in the US
IBISWorld, Apr 2012 , Pages: 31High flyers: Renewed marketing will aid demand, though online competition will rise Print Advertising Distribution in the US High flyers While many businesses slashed marketing budgets as a result... -
2012 Directory of Major Mailers
NAPCO, Apr 2012 , Pages: 740The 2012 edition of the Directory of Major Mailers is the most powerful directory on direct mail - and email - ever created! If you are a supplier of direct mail or email services, the Directory of... -
Analyzing Destination Marketing Online
Aruvian's R'search, Apr 2012 , Pages: 45Tourism destinations are fast emerging as umbrella brands and they are increasingly being promoted in the global marketplace as one entity for each target market they try to attract. The emerging globalization... -
Advertising Agencies Market Assessment 2012
Key Note Publications Ltd, Apr 2012This Key Note Market Assessment examines the UK advertising industry, with in-depth reviews of the main marketing sectors: broadcast; print; and the Internet The report also analyses cinema, outdoor... -
Green Marketing - Global Strategic Business Report
Global Industry Analysts, Inc, Apr 2012 , Pages: 1254This report analyzes the worldwide markets for Green Marketing in US$ Billion The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and...
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