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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Aristocrat Leisure Ltd,(ARLUF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Aristocrat Leisure Ltd,(ARLUF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Aristocrat Leisure Ltd,(ARLUF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Aristocrat Leisure Ltd (ARLUF), plus vital industry benchmarks and extensive operating ratios, along with...

August 2013
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Artificial Life Inc,(ALIF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Artificial Life Inc,(ALIF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Artificial Life Inc,(ALIF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Artificial Life Inc (ALIF), plus vital industry benchmarks and extensive operating ratios, along with an...

August 2013
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ASUSTeK Computer Inc (ASUS),(AKCPF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages ASUSTeK Computer Inc (ASUS),(AKCPF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

ASUSTeK Computer Inc (ASUS),(AKCPF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for ASUSTeK Computer Inc (ASUS) (AKCPF), plus vital industry benchmarks and extensive operating ratios, along...

August 2013
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Baidu Inc,(BIDU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Baidu Inc,(BIDU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Baidu Inc,(BIDU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Baidu Inc (BIDU), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

August 2013
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Bally Technologies Inc,(BYI) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Bally Technologies Inc,(BYI) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Bally Technologies Inc,(BYI) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Bally Technologies Inc (BYI), plus vital industry benchmarks and extensive operating ratios, along with an...

August 2013
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Capcom Co Ltd,(CCOEF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Capcom Co Ltd,(CCOEF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Capcom Co Ltd,(CCOEF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Capcom Co Ltd (CCOEF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Changyou.com Limited,(CYOU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Changyou.com Limited,(CYOU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Changyou.com Limited,(CYOU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Changyou.com Limited (CYOU), plus vital industry benchmarks and extensive operating ratios, along with an...

August 2013
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Dell Inc,(DELL) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Dell Inc,(DELL) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Dell Inc,(DELL) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Dell Inc (DELL), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

August 2013
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Demand Media Inc,(DMD) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Demand Media Inc,(DMD) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Demand Media Inc,(DMD) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Demand Media Inc (DMD), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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DeNa Co Ltd,(DNACF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages DeNa Co Ltd,(DNACF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

DeNa Co Ltd,(DNACF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for DeNa Co Ltd (DNACF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Electronic Arts Inc,(EA) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Electronic Arts Inc,(EA) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Electronic Arts Inc,(EA) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Electronic Arts Inc (EA), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Sony Corporation,(SNE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Sony Corporation,(SNE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Sony Corporation,(SNE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Sony Corporation (SNE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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NTN Buzztime Inc,(NTN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages NTN Buzztime Inc,(NTN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

NTN Buzztime Inc,(NTN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for NTN Buzztime Inc (NTN), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Glu Mobile Inc,(GLUU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Glu Mobile Inc,(GLUU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Glu Mobile Inc,(GLUU) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Glu Mobile Inc (GLUU), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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ePals Corp,(SLN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages ePals Corp,(SLN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

ePals Corp,(SLN) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for ePals Corp (SLN), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

August 2013
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Mixi Inc,(2121) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Mixi Inc,(2121) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Mixi Inc,(2121) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Mixi Inc (2121), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

August 2013
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THQ Inc,(THQIQ) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages THQ Inc,(THQIQ) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

THQ Inc,(THQIQ) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for THQ Inc (THQIQ), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

August 2013
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Jive Software,(JIVE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Jive Software,(JIVE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Jive Software,(JIVE) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Jive Software (JIVE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Konami Corp,(KNM) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Konami Corp,(KNM) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Konami Corp,(KNM) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Konami Corp (KNM), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

August 2013
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Lenovo Group Limited,(LNVGF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages Lenovo Group Limited,(LNVGF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lenovo Group Limited,(LNVGF) Profile and Financials, plus Games Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lenovo Group Limited (LNVGF), plus vital industry benchmarks and extensive operating ratios, along with an...

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