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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
JCDecaux SA,(JCDXF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages JCDecaux SA,(JCDXF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

JCDecaux SA,(JCDXF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for JCDecaux SA (JCDXF), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Jive Software,(JIVE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Jive Software,(JIVE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Jive Software,(JIVE) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Jive Software (JIVE), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Journal Communications Inc,(JRN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Journal Communications Inc,(JRN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Journal Communications Inc,(JRN) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Journal Communications Inc (JRN), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Liberty Global Inc,(LBTYA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Liberty Global Inc,(LBTYA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Liberty Global Inc,(LBTYA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Liberty Global Inc (LBTYA), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
Liberty Interactive Corp,(LINTA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Liberty Interactive Corp,(LINTA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Liberty Interactive Corp,(LINTA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Liberty Interactive Corp (LINTA), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
LinkedIn Corp,(LNKD) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages LinkedIn Corp,(LNKD) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

LinkedIn Corp,(LNKD) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for LinkedIn Corp (LNKD), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Lyris Inc,(LYRI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Lyris Inc,(LYRI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Lyris Inc,(LYRI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Lyris Inc (LYRI), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
Marchex Inc,(MCHX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Marchex Inc,(MCHX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Marchex Inc,(MCHX) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Marchex Inc (MCHX), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Martha Stewart Living Omnimedia Inc,(MSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Martha Stewart Living Omnimedia Inc,(MSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Martha Stewart Living Omnimedia Inc,(MSO) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Martha Stewart Living Omnimedia Inc (MSO), plus vital industry benchmarks and extensive operating ratios,...

June 2014
FROM
McClatchy Company (The),(MNI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages McClatchy Company (The),(MNI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

McClatchy Company (The),(MNI) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for McClatchy Company (The) (MNI), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
MCH Group AG,(MEF1) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages MCH Group AG,(MEF1) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

MCH Group AG,(MEF1) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for MCH Group AG (MEF1), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
MDC Partners Inc,(MDCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages MDC Partners Inc,(MDCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

MDC Partners Inc,(MDCA) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for MDC Partners Inc (MDCA), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Media General Inc,(MEG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Media General Inc,(MEG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Media General Inc,(MEG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Media General Inc (MEG), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Meredith Corp,(MDP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Meredith Corp,(MDP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Meredith Corp,(MDP) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Meredith Corp (MDP), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Metro International SA,(MTOAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Metro International SA,(MTOAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Metro International SA,(MTOAF) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Metro International SA (MTOAF), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Millennial Media Inc,(MM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Millennial Media Inc,(MM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Millennial Media Inc,(MM) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Millennial Media Inc (MM), plus vital industry benchmarks and extensive operating ratios, along with an analysis...

June 2014
FROM
Mixi Inc,(2121) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Mixi Inc,(2121) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Mixi Inc,(2121) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Mixi Inc (2121), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
Mktg Inc,(CMKG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Mktg Inc,(CMKG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Mktg Inc,(CMKG) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Mktg Inc (CMKG), plus vital industry benchmarks and extensive operating ratios, along with an analysis of...

June 2014
FROM
Modern Times Group MTG AB,(MDTMY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Modern Times Group MTG AB,(MDTMY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Modern Times Group MTG AB,(MDTMY) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Modern Times Group MTG AB (MDTMY), plus vital industry benchmarks and extensive operating ratios, along with...

June 2014
FROM
Monster Worldwide Inc,(MWW) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages Monster Worldwide Inc,(MWW) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages - Product Thumbnail Image

Monster Worldwide Inc,(MWW) Profile and Financials, plus Advertising Industry Trends Analysis, Operating Ratio and Financial Averages

Why You Should Buy This Report: A value-packed package of corporate financial analysis, for Monster Worldwide Inc (MWW), plus vital industry benchmarks and extensive operating ratios, along with an...

June 2014
FROM
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