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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Databook Q1 2014: US Social Media Advertising Spend in Education Industry

Social media advertising spend by education brands in the US stood at US$14 million by end of 2013, accounting for 0.2% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Social Gaming Advertising Spend in US

Social gaming advertising spend in the US stood at US$862 million by end of 2013, accounting for 13.8% of total social media advertising. During 2009-2013, social gaming advertising in the country has...

June 2014

Databook Q1 2014: Gaming Advertising Spend in China

Online gaming advertising spend in China stood at US$229 million by end of 2013, accounting for 1.5% of total online advertising. During 2009-2013, online gaming advertising in the country has increased...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Pharmaceutical & Healthcare Industry

Online advertising spend by pharmaceutical & healthcare brands in the US stood at US$1,247 million by end of 2013, accounting for 2.8% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Automotive Industry

Online advertising spend by automotive brands in the US stood at US$5,265 million by end of 2013, accounting for 11.8% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Retail Industry

Online advertising spend by retail brands in the US stood at US$9,930 million by end of 2013, accounting for 22.2% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Media Industry

Social media advertising spend by media brands in the US stood at US$374 million by end of 2013, accounting for 6.0% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: Mobile Advertising Spend in US

Online mobile advertising spend in the US stood at US$10,066 million by end of 2013, accounting for 22.6% of total online advertising. During 2009-2013, online mobile advertising in the country has...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Retail Industry

Social media advertising spend by retail brands in China stood at US$319 million by end of 2013, accounting for 25.3% of total social media advertising. During 2009-2013, social media advertising in...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Real Estate Industry

Social media advertising spend by real estate brands in China stood at US$33 million by end of 2013, accounting for 2.6% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Technology / Computing Products Industry

Online advertising spend by technology & computing products brands in the US stood at US$3,325 million by end of 2013, accounting for 7.5% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Entertainment Industry

Online advertising spend by entertainment brands in the US stood at US$2,038 million by end of 2013, accounting for 4.6% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Education Industry

Online advertising spend by education brands in India stood at US$15 million by end of 2013, accounting for 2.0% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: Russia Digital Advertising Spend in Pharmaceutical & Healthcare Industry

Online advertising spend by pharmaceutical & healthcare brands in Russia stood at US$49 million by end of 2013, accounting for 2.0% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: India Digital Advertising Spend in Public Sector Industry

Online advertising spend by public sector brands in India stood at US$05 million by end of 2013, accounting for 0.7% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Digital Video Advertising Spend in India

Online video advertising spend is expected to reach US$144 million by end of 2014, accounting for 13.8% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: India Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in India stood at US$16 million by end of 2013, accounting for 15.9% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: India Digital Advertising Spend By Platform

Online advertising spend in India stood at US$0.7 billion by end of 2013, accounting for 9.9% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 48.3%....

June 2014

Databook Q1 2014: Social Media Mobile Advertising Spend in UK

Social media mobile advertising spend in the UK stood at US$328 million by end of 2013, accounting for 36.0% of total social media advertising. During 2009-2013, social media mobile advertising in the...

June 2014

Databook Q1 2014: Russia Digital Advertising Spend in Automotive Industry

Online advertising spend by automotive brands in Russia stood at US$584 million by end of 2013, accounting for 23.2% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014
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