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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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PRODUCT TITLE
Public Relations Industry Market Update 2014 Public Relations Industry Market Update 2014 - Product Thumbnail Image

Public Relations Industry Market Update 2014

The public relations (PR) market in the UK has continued to show strong growth in the 5 years since the recession, with estimates indicating that the market to have increased by 44.8% between 2009 and...

December 2014

Marketing Analytics Software Market by Application, by Deployment - Global Forecast to 2019

Marketing Analytics Software Market by Application (Social Media Marketing, Email Marketing, SEO Marketing, Pay Per Click Marketing, Display Marketing, Video Marketing, Content Marketing), by Deployment...

December 2014
FROM

Mobile Marketing Market by Solutions, & by Industry - Global Forecast to 2019

Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), & by Industry (Retail, Travel & Logistics, Automotive, BFSI,...

November 2014
FROM

Global Interactive Media Marketing Market 2015-2019

About Interactive Media Marketing Interactive marketing is a conversation-based marketing that allows customers to interact and participate in various marketing channels such as search, display, mobile,...

November 2014
FROM
Outdoor Advertising in Mexico Outdoor Advertising in Mexico - Product Thumbnail Image

Outdoor Advertising in Mexico

This 8 page report profiles the Outdoor advertising industry in Mexico. It covers key areas such as industry size and structure, major street furnishing contracts, transports including airport contracts,...

November 2014
FROM

2014 Global Classified Annual

What’s the total value of the global classified advertising market? About 10 years ago, it was estimated at $100 million. Is it more now? Or less? Is it mostly online? Or mostly (still) in print? Which...

November 2014
Consumer Financial Behavior Consumer Financial Behavior - Product Thumbnail Image

Consumer Financial Behavior

Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and...

November 2014
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Consumers' Purchase Intentions and Their Behavior Consumers' Purchase Intentions and Their Behavior - Product Thumbnail Image

Consumers' Purchase Intentions and Their Behavior

Consumers' Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology,...

November 2014
Advertising in Germany: ISIC 743 Advertising in Germany: ISIC 743 - Product Thumbnail Image

Advertising in Germany: ISIC 743

The Industrial reports provide a 360 degree view of an industry. The Industrial market report offers a comprehensive guide to the size and shape of the Advertising market at a national level. It provides...

November 2014
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Advertising Market in Romania - 2015 Advertising Market in Romania - 2015 - Product Thumbnail Image

Advertising Market in Romania - 2015

This comprehensive research evaluates the Romanian advertising market on main segments: television, digital, print, OOH, radio, BTL advertising. In order to understand the developments that took place...

November 2014
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Advertising Sector in Romania - 2015 Advertising Sector in Romania - 2015 - Product Thumbnail Image

Advertising Sector in Romania - 2015

In addition to the study “Advertising industry”, a detailed research of the sector was developed through analysis of the companies that registered this activity as core business and declared their data...

November 2014
Outdoor Advertising in India Outdoor Advertising in India - Product Thumbnail Image

Outdoor Advertising in India

This 11 page report profiles the Outdoor advertising industry in India. It covers key areas such as industry size and structure, Major Street furnishing contracts, transports including airport contracts,...

November 2014
FROM
Email Marketing - Global Strategic Business Report Email Marketing - Global Strategic Business Report - Product Thumbnail Image

Email Marketing - Global Strategic Business Report

This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email....

November 2014
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The Brand Trust Report - India Study – 2014

The Brand Trust Report, India Study, 2014 is the fourth in the series, is the result of a primary research based on the proprietary 61-component Trust Matrix. This year’s research was conducted among...

November 2014

2014 to 2015 Automotive Advertising Outlook: Digital Advertising Reaches a Tipping Point

When it comes to selling cars, good times seem to be back for manufacturers and dealers. As new-car sales slowly but surely climb back to pre-recession levels, the euphoria won’t be enjoyed by the more...

November 2014
Global and Chinese LED Billboard Industry Report 2014 Global and Chinese LED Billboard Industry Report 2014 - Product Thumbnail Image

Global and Chinese LED Billboard Industry Report 2014

The Global and Chinese LED Billboard Industry Report 2014 is a professional and in-depth study on the current state of the global LED billboard industry with a focus on the Chinese situation. The...

November 2014
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Billboard & Outdoor Advertising in the US Billboard & Outdoor Advertising in the US - Product Thumbnail Image

Billboard & Outdoor Advertising in the US

Billboard & Outdoor Advertising in the US With downstream customers rebounding strongly from the economic recession, revenue for the Billboard and Outdoor Advertising industry is expected to increase...

October 2014
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Media Buying Agencies in the US Media Buying Agencies in the US - Product Thumbnail Image

Media Buying Agencies in the US

Media Buying Agencies in the US Although the past five years were patchy for media buying agencies, the industry still managed to maintain growth. As corporate profit continues to rise and consumer...

October 2014
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Promotional Products in the US Promotional Products in the US - Product Thumbnail Image

Promotional Products in the US

Promotional Products in the US Due to a decline in media expenditure, the loss of pharmaceutical companies, a key downstream market, and the threat of external competition, the industry's revenue...

October 2014
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Global Outdoor Advertising Market 2014-2018

About Outdoor Advertising Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location....

October 2014
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Our Clients

Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation