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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Databook Q1 2014: China Social Media Advertising Spend By Platform

Social media advertising spend in China stood at US$1.3 billion by end of 2013, accounting for 8.3% of total online advertising. During 2009-2013, Social media advertising in the country has increased...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Entertainment Industry

Social media advertising spend by entertainment brands in the US stood at US$343 million by end of 2013, accounting for 5.5% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Health & Beauty Industry

Online advertising spend by health & beauty brands in the US stood at US$1,023 million by end of 2013, accounting for 2.3% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Social Media Mobile Advertising Spend in US

Social media mobile advertising spend in the US stood at US$2,825 million by end of 2013, accounting for 45.4% of total social media advertising. During 2009-2013, social media mobile advertising in...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in China stood at US$237 million by end of 2013, accounting for 18.7% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Digital Video Advertising Spend in China

Online video advertising spend is expected to reach US$1,752 million by end of 2014, accounting for 9.2% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Health & Beauty Industry

Online advertising spend by health & beauty brands in China stood at US$390 million by end of 2013, accounting for 2.6% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: Digital Advertising Spend by Format in US

Online video advertising spend is expected to reach US$6,310 million by end of 2014, accounting for 12.1% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Gaming Advertising Spend in US

Online gaming advertising spend in the US stood at US$2,119 million by end of 2013, accounting for 4.7% of total online advertising. During 2009-2013, online gaming advertising in the country has increased...

June 2014

Databook Q1 2014: China Digital Advertising Spend By Platform

Online advertising spend in China stood at US$15.2 billion by end of 2013, accounting for 29.1% of total advertising. During 2009-2013, online advertising in the country has increased at a CAGR of 33.2%....

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Technology / Computing Products Industry

Social media advertising spend by technology & computing products brands in China stood at US$15 million by end of 2013, accounting for 1.2% of total social media advertising. During 2009-2013, social...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Automotive Industry

Social media advertising spend by automotive brands in China stood at US$86 million by end of 2013, accounting for 6.8% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Social Media Advertising Spend by Format in China

Social media video advertising spend is expected to reach US$369 million by end of 2014, accounting for 20.4% of total social media advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Public Sector Industry

Social media advertising spend by public sector brands in China stood at US$05 million by end of 2013, accounting for 0.4% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Health & Beauty Industry

Social media advertising spend by health & beauty brands in China stood at US$53 million by end of 2013, accounting for 4.2% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: US Digital Advertising Spend in Food & Beverage Industry

Online advertising spend by food & beverage brands in the US stood at US$2,903 million by end of 2013, accounting for 6.5% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Food & Beverage Industry

Social media advertising spend by food & beverage brands in the US stood at US$1,098 million by end of 2013, accounting for 17.6% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: US Social Media Advertising Spend in Leisure Travel & Tourism Industry

Social media advertising spend by leisure, travel & tourism brands in the US stood at US$282 million by end of 2013, accounting for 4.5% of total social media advertising. During 2009-2013, social media...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Financial Services Industry

Social media advertising spend by financial services brands in China stood at US$34 million by end of 2013, accounting for 2.7% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: Social Media Video Advertising Spend in China

Social media video advertising spend is expected to reach US$369 million by end of 2014, accounting for 20.4% of total social media advertising. Over the forecast period (2014-2018), Socintel360 expects...

June 2014
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