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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Plunkett's Advertising & Branding Industry Almanac 2014: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Key Findings: Plunkett Research lists top 400 companies in Advertising & Branding and names top trends changing the industry for the mid term Key Features: - Industry trends analysis, market data and...

June 2014
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Databook Q1 2014: China Digital Advertising Spend in Retail Industry

Online advertising spend by retail brands in China stood at US$1,641 million by end of 2013, accounting for 10.8% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Pharmaceutical & Healthcare Industry

Online advertising spend by pharmaceutical & healthcare brands in China stood at US$511 million by end of 2013, accounting for 3.3% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Education Industry

Online advertising spend by education brands in China stood at US$210 million by end of 2013, accounting for 1.4% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: Digital Advertising Spend by Format in China

Online video advertising spend is expected to reach US$1,752 million by end of 2014, accounting for 9.2% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: Digital Video Advertising Spend in China

Online video advertising spend is expected to reach US$1,752 million by end of 2014, accounting for 9.2% of total online advertising. Over the forecast period (2014-2018), Socintel360 expects online...

June 2014

Databook Q1 2014: US Social Media Advertising Spend By Marketing Objective

Social media advertising spend on branding is expected to reach US$3,974 million by end of 2014, accounting for 48.6% of total social media advertising. Over the forecast period (2014-2018), Socintel360...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Technology / Computing Products Industry

Online advertising spend by technology & computing products brands in China stood at US$921 million by end of 2013, accounting for 6.0% of total online advertising. During 2009-2013, online advertising...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Financial Services Industry

Online advertising spend by financial services brands in China stood at US$1,028 million by end of 2013, accounting for 6.7% of total online advertising. During 2009-2013, online advertising in this...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Entertainment Industry

Online advertising spend by entertainment brands in China stood at US$332 million by end of 2013, accounting for 2.2% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Telecoms Industry

Online advertising spend by telecom brands in China stood at US$606 million by end of 2013, accounting for 4.0% of total online advertising. During 2009-2013, online advertising in this industry has...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Food & Beverage Industry

Online advertising spend by food & beverage brands in China stood at US$1,297 million by end of 2013, accounting for 8.5% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Health & Beauty Industry

Online advertising spend by health & beauty brands in China stood at US$390 million by end of 2013, accounting for 2.6% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Leisure Travel & Tourism Industry

Online advertising spend by leisure, travel & tourism brands in China stood at US$649 million by end of 2013, accounting for 4.3% of total online advertising. During 2009-2013, online advertising in...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Automotive Industry

Online advertising spend by automotive brands in China stood at US$2,542 million by end of 2013, accounting for 16.7% of total online advertising. During 2009-2013, online advertising in this industry...

June 2014

Databook Q1 2014: China Digital Advertising Spend in Media Industry

Online advertising spend by media brands in China stood at US$229 million by end of 2013, accounting for 1.5% of total online advertising. During 2009-2013, online advertising in this industry has increased...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Media Industry

Social media advertising spend by media brands in China stood at US$31 million by end of 2013, accounting for 2.5% of total social media advertising. During 2009-2013, social media advertising in this...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Entertainment Industry

Social media advertising spend by entertainment brands in China stood at US$45 million by end of 2013, accounting for 3.6% of total social media advertising. During 2009-2013, social media advertising...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Pharmaceutical & Healthcare Industry

Social media advertising spend by pharmaceutical & healthcare brands in China stood at US$39 million by end of 2013, accounting for 3.1% of total social media advertising. During 2009-2013, social media...

June 2014

Databook Q1 2014: China Social Media Advertising Spend in Public Sector Industry

Social media advertising spend by public sector brands in China stood at US$05 million by end of 2013, accounting for 0.4% of total social media advertising. During 2009-2013, social media advertising...

June 2014
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