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Advertising and Marketing

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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2,759 Products

Airport Information + Advertising Digital Display System Operators Middle East Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEM OPERATORS MIDDLE EAST REPORT The Airport Information + Advertising Digital Display System Operators Middle East Report gives Market Consumption...

Published:  August 2015
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Airport Information + Advertising Digital Display System Applications Middle East Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEM APPLICATIONS MIDDLE EAST REPORT The Airport Information + Advertising Digital Display System Applications Middle East Report gives Market...

Published:  August 2015
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Airport Information + Advertising Digital Display Systems Middle East Report

AIRPORT INFORMATION + ADVERTISING DIGITAL DISPLAY SYSTEMS MIDDLE EAST REPORT The Airport Information + Advertising Digital Display Systems Middle East Report gives Market Consumption / Products /...

Published:  August 2015
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Promoters of Performing Arts, Sports & Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & LINES WORLD REPORT The Promoters of Performing Arts, Sports & Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

Published:  August 2015
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Airport Information + Advertising Digital Display System Applications World Report

The Airport Information + Advertising Digital Display System Applications World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information...

Published:  August 2015
Price:  From

Airport Information + Advertising Digital Display Systems World Report

The Airport Information + Advertising Digital Display Systems World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information +...

Published:  August 2015
Price:  From

Airport Information + Advertising Digital Display System Operators World Report

The Airport Information + Advertising Digital Display System Operators World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information...

Published:  August 2015
Price:  From

Advertising Agencies World Report

ADVERTISING AGENCIES WORLD REPORT The Advertising Agencies World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

Published:  August 2015
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Advertising Agency Lines World Report

ADVERTISING AGENCY LINES WORLD REPORT The Advertising Agency Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

Published:  August 2015
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World Consumption Report on Marketing Research & Public Opinion Polling Lines

The World Consumption Report on Marketing Research & Public Opinion Polling Lines. Consumption/Products/Services by country. 6/10-Digit NAICS Product Codes. 3 Time series: 1997 to Current year and...

Published:  August 2015
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World Consumption Report on Marketing Research & Public Opinion Polling

The World Consumption Report on Marketing Research & Public Opinion Polling. Consumption/Products/Services by country. 6/10-Digit NAICS Product Codes. 3 Time series: 1997 to Current year and Forecasts...

Published:  August 2015
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World Consumption Report on Advertising Agency Lines

The World Consumption Report on Advertising Agency Lines. Consumption/Products/Services by country. 6/10-Digit NAICS Product Codes. 3 Time series: 1997 to Current year and Forecasts Current year to...

Published:  August 2015
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World Consumption Report on Advertising Agencies

The World Consumption Report on Advertising Agencies. Consumption/Products/Services by country. 6/10-Digit NAICS Product Codes. 3 Time series: 1997 to Current year and Forecasts Current year to 2020...

Published:  August 2015
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World Distribution Report on Marketing Research & Public Opinion Polling Lines

The World Distribution Report on Marketing Research & Public Opinion Polling Lines. Distribution/Marketing/Sales by Country by City. Distribution Functions, Structures, Costs & Margins. 6/10-Digit NAICS...

Published:  August 2015
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World Distribution Report on Marketing Research & Public Opinion Polling

The World Distribution Report on Marketing Research & Public Opinion Polling. Distribution/Marketing/Sales by Country by City. Distribution Functions, Structures, Costs & Margins. 6/10-Digit NAICS Product...

Published:  August 2015
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Advertising Agency Lines Europe Report

ADVERTISING AGENCY LINES EUROPE REPORT The Advertising Agency Lines Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

Published:  August 2015
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Advertising Agencies Europe Report

ADVERTISING AGENCIES EUROPE REPORT The Advertising Agencies Europe Report gives Market Consumption / Products / Services for 44 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series: From...

Published:  August 2015
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Advertising Agency Lines Middle East Report

ADVERTISING AGENCY LINES MIDDLE EAST REPORT The Advertising Agency Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes by...

Published:  August 2015
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Advertising Agencies Middle East Report

ADVERTISING AGENCIES MIDDLE EAST REPORT The Advertising Agencies Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

Published:  August 2015
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Shopping & Product Attitudes: 'I buy more store's own products than well known brands' - Profile

This target profile report provides a broad understanding of your target audience in terms of demographics, attitudes, activities and media usage. The information included in each of these areas is...

Published:  August 2015
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