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Advertising and Marketing

(1,839 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Marketing to Women

Secure your position in the women's market with this monthly executive briefing filled with topline findings from the latest primary consumer research; reports on the most innovative promotion and marketing...

May 2015
Quirk's Marketing Research Review Quirk's Marketing Research Review - Product Thumbnail Image

Quirk's Marketing Research Review

If conducting, coordinating, purchasing or interpreting marketing research is part of your job then you'll want to take advantage of this timely subscription offer to Quirk's Marketing Research Review...

May 2015
PR News PR News - Product Thumbnail Image

PR News

Building the Bridge Between PR and the Bottom Line PR News has been the go-to resouce for communications professionals for nearly 70 years Each week, PR News will provide you and your team with proven...

May 2015
FROM
Strategic Health Care Marketing Strategic Health Care Marketing - Product Thumbnail Image

Strategic Health Care Marketing

Published every month since 1984, Strategic Health Care Marketing has helped marketers and strategists at hospitals and other healthcare organizations to deal with the critical issues of the day Each...

May 2015

Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

May 2015
FROM
Billboard & Outdoor Advertising (Asia) Billboard & Outdoor Advertising (Asia) - Product Thumbnail Image

Billboard & Outdoor Advertising (Asia)

Plimsoll Publishing’s BILLBOARD & OUTDOOR ADVERTISING (Asia) Analysis provides a detailed overview of the BILLBOARD & OUTDOOR ADVERTISING (Asia) market and delivers a comprehensive individual analysis...

May 2015
FROM
Public Relations Agency Lines Middle East Report Public Relations Agency Lines Middle East Report - Product Thumbnail Image

Public Relations Agency Lines Middle East Report

PUBLIC RELATIONS AGENCY LINES MIDDLE EAST REPORT The Public Relations Agency Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product...

May 2015
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Advertising Agency Lines Middle East Report Advertising Agency Lines Middle East Report - Product Thumbnail Image

Advertising Agency Lines Middle East Report

ADVERTISING AGENCY LINES MIDDLE EAST REPORT The Advertising Agency Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes by...

May 2015
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Public Relations Agencies Middle East Report Public Relations Agencies Middle East Report - Product Thumbnail Image

Public Relations Agencies Middle East Report

PUBLIC RELATIONS AGENCIES MIDDLE EAST REPORT The Public Relations Agencies Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes...

May 2015
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Advertising & Related Service Lines Middle East Report Advertising & Related Service Lines Middle East Report - Product Thumbnail Image

Advertising & Related Service Lines Middle East Report

ADVERTISING & RELATED SERVICE LINES MIDDLE EAST REPORT The Advertising & Related Service Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit...

May 2015
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Advertising Agencies Middle East Report Advertising Agencies Middle East Report - Product Thumbnail Image

Advertising Agencies Middle East Report

ADVERTISING AGENCIES MIDDLE EAST REPORT The Advertising Agencies Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

May 2015
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Marketing Consulting Service Lines Middle East Report Marketing Consulting Service Lines Middle East Report - Product Thumbnail Image

Marketing Consulting Service Lines Middle East Report

MARKETING CONSULTING SERVICE LINES MIDDLE EAST REPORT The Marketing Consulting Service Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS...

May 2015
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Direct Mail Advertising Lines Middle East Report Direct Mail Advertising Lines Middle East Report - Product Thumbnail Image

Direct Mail Advertising Lines Middle East Report

DIRECT MAIL ADVERTISING LINES MIDDLE EAST REPORT The Direct Mail Advertising Lines Middle East Report gives Market Consumption / Products / Services for 19 countries by 6 to 10-Digit NAICS Product...

May 2015
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Advertising Specialties Goods Distributor Lines Middle East Report Advertising Specialties Goods Distributor Lines Middle East Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines Middle East Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES MIDDLE EAST REPORT The Advertising Specialties Goods Distributor Lines Middle East Report gives Market Consumption / Products / Services for 19 countries...

May 2015
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Services Related to Advertising Miscellaneous Lines Middle East Report Services Related to Advertising Miscellaneous Lines Middle East Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines Middle East Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES MIDDLE EAST REPORT The Services Related to Advertising Miscellaneous Lines Middle East Report gives Market Consumption / Products / Services for...

May 2015
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Miscellaneous Services Related to Advertising Middle East Report Miscellaneous Services Related to Advertising Middle East Report - Product Thumbnail Image

Miscellaneous Services Related to Advertising Middle East Report

MISCELLANEOUS SERVICES RELATED TO ADVERTISING MIDDLE EAST REPORT The Miscellaneous Services Related to Advertising Middle East Report gives Market Consumption / Products / Services for 19 countries...

May 2015
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Advertising Material Distribution Services Middle East Report Advertising Material Distribution Services Middle East Report - Product Thumbnail Image

Advertising Material Distribution Services Middle East Report

ADVERTISING MATERIAL DISTRIBUTION SERVICES MIDDLE EAST REPORT The Advertising Material Distribution Services Middle East Report gives Market Consumption / Products / Services for 19 countries by...

May 2015
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Publishers' Advertising Representative Lines Middle East Report Publishers' Advertising Representative Lines Middle East Report - Product Thumbnail Image

Publishers' Advertising Representative Lines Middle East Report

PUBLISHERS' ADVERTISING REPRESENTATIVE LINES MIDDLE EAST REPORT The Publishers' Advertising Representative Lines Middle East Report gives Market Consumption / Products / Services for 19 countries...

May 2015
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Advertising Material Distribution Service Lines Middle East Report Advertising Material Distribution Service Lines Middle East Report - Product Thumbnail Image

Advertising Material Distribution Service Lines Middle East Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES MIDDLE EAST REPORT The Advertising Material Distribution Service Lines Middle East Report gives Market Consumption / Products / Services for 19 countries...

May 2015
FROM
Marketing Research & Public Opinion Polling Lines Middle East Report Marketing Research & Public Opinion Polling Lines Middle East Report - Product Thumbnail Image

Marketing Research & Public Opinion Polling Lines Middle East Report

MARKETING RESEARCH & PUBLIC OPINION POLLING LINES MIDDLE EAST REPORT The Marketing Research & Public Opinion Polling Lines Middle East Report gives Market Consumption / Products / Services for 19...

May 2015
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