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Advertising and Marketing

(1,873 Products)

The global advertising industry is forecast to reach a value of US$691.6 Billion by 2015. While all traditional formats of advertising such as the television, radio, outdoor, magazines, and newspapers witnessed a dramatic reduction in ad spends in recent years, the more dynamic and cost-effective online marketing is growing fast and ineluctably. Is offline marketing at the end?

Stay in touch with the latest trends and news in this flamboyant sector. The reports and books listed under Research and Markets’ Advertising and Marketing category will keep you informed of this highly changeable and innovative industry, featuring dedicated publications on an array of topics, for instance: internet advertising, direct marketing, media advertising, outdoor advertising, and profiles of major advertising and marketing industry players in regional markets around the world.

Stay ahead of the game with the latest strategies and techniques, or explore the plentiful training materials and improve your copywriting, lead nurturing or branding skills – it’s all here, and much more!

You can find more publications of your interest in the Social Media sub-category under our Internet and E-commerce section. Show Less
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Advertising Material Distribution Service Lines World Report Advertising Material Distribution Service Lines World Report - Product Thumbnail Image

Advertising Material Distribution Service Lines World Report

ADVERTISING MATERIAL DISTRIBUTION SERVICE LINES WORLD REPORT The Advertising Material Distribution Service Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2015
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Services Related to Advertising Miscellaneous Lines World Report Services Related to Advertising Miscellaneous Lines World Report - Product Thumbnail Image

Services Related to Advertising Miscellaneous Lines World Report

SERVICES RELATED TO ADVERTISING MISCELLANEOUS LINES WORLD REPORT The Services Related to Advertising Miscellaneous Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2015
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Agents / Managers for Artists, Athletes & Others Lines World Report Agents / Managers for Artists, Athletes & Others Lines World Report - Product Thumbnail Image

Agents / Managers for Artists, Athletes & Others Lines World Report

AGENTS / MANAGERS FOR ARTISTS, ATHLETES & OTHERS LINES WORLD REPORT The Agents / Managers for Artists, Athletes & Others Lines World Report gives Market Consumption / Products / Services for over...

July 2015

Database Marketing (UK)

Plimsoll Publishing’s DATABASE MARKETING (UK) Analysis provides a detailed overview of the DATABASE MARKETING (UK) market and delivers a comprehensive individual analysis on the top 220 companies, including...

July 2015
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Graphic Design & Advertising (North West) (UK)

Plimsoll Publishing’s GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) Analysis provides a detailed overview of the GRAPHIC DESIGN & ADVERTISING (NORTH WEST) (UK) market and delivers a comprehensive individual...

July 2015
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Display Advertising World Report Display Advertising World Report - Product Thumbnail Image

Display Advertising World Report

DISPLAY ADVERTISING WORLD REPORT The Display Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time series:...

July 2015
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Display Advertising Lines World Report Display Advertising Lines World Report - Product Thumbnail Image

Display Advertising Lines World Report

DISPLAY ADVERTISING LINES WORLD REPORT The Display Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

July 2015
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Direct Mail Advertising World Report Direct Mail Advertising World Report - Product Thumbnail Image

Direct Mail Advertising World Report

DIRECT MAIL ADVERTISING WORLD REPORT The Direct Mail Advertising World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes by 3 Time...

July 2015
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Direct Mail Advertising Lines World Report Direct Mail Advertising Lines World Report - Product Thumbnail Image

Direct Mail Advertising Lines World Report

DIRECT MAIL ADVERTISING LINES WORLD REPORT The Direct Mail Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product Codes...

July 2015
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Billboard & Outdoor Advertising (Asia)

Plimsoll Publishing’s BILLBOARD & OUTDOOR ADVERTISING (Asia) Analysis provides a detailed overview of the BILLBOARD & OUTDOOR ADVERTISING (Asia) market and delivers a comprehensive individual analysis...

July 2015
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Billboards & Public Displays (Spain)

Plimsoll Publishing’s BILLBOARDS & PUBLIC DISPLAYS (Spain) Analysis provides a detailed overview of the BILLBOARDS & PUBLIC DISPLAYS (Spain) market and delivers a comprehensive individual analysis on...

July 2015
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Advertising Specialties Goods Distributor Lines World Report Advertising Specialties Goods Distributor Lines World Report - Product Thumbnail Image

Advertising Specialties Goods Distributor Lines World Report

ADVERTISING SPECIALTIES GOODS DISTRIBUTOR LINES WORLD REPORT The Advertising Specialties Goods Distributor Lines World Report gives Market Consumption / Products / Services for over 200 countries...

July 2015
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Miscellaneous Advertising Lines World Report Miscellaneous Advertising Lines World Report - Product Thumbnail Image

Miscellaneous Advertising Lines World Report

MISCELLANEOUS ADVERTISING LINES WORLD REPORT The Miscellaneous Advertising Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6 to 10-Digit NAICS Product...

July 2015
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Promoters of Performing Arts, Sports & Lines World Report Promoters of Performing Arts, Sports & Lines World Report - Product Thumbnail Image

Promoters of Performing Arts, Sports & Lines World Report

PROMOTERS OF PERFORMING ARTS, SPORTS & LINES WORLD REPORT The Promoters of Performing Arts, Sports & Lines World Report gives Market Consumption / Products / Services for over 200 countries by 6...

July 2015
Airport Information + Advertising Digital Display System Applications World Report Airport Information + Advertising Digital Display System Applications World Report - Product Thumbnail Image

Airport Information + Advertising Digital Display System Applications World Report

The Airport Information + Advertising Digital Display System Applications World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information...

July 2015
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Airport Information + Advertising Digital Display Systems World Report Airport Information + Advertising Digital Display Systems World Report - Product Thumbnail Image

Airport Information + Advertising Digital Display Systems World Report

The Airport Information + Advertising Digital Display Systems World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information +...

July 2015
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Airport Information + Advertising Digital Display System Operators World Report Airport Information + Advertising Digital Display System Operators World Report - Product Thumbnail Image

Airport Information + Advertising Digital Display System Operators World Report

The Airport Information + Advertising Digital Display System Operators World Report is now available. This report is the most comprehensive and far reaching database ever produced on Airport Information...

July 2015
FROM

Global Marketing Process Optimization Solution (MPOS) Market

The global marketing process optimization solution (MPOS) market demonstrated high growth momentum in 2014. This study discusses 2 end-user segments: B2C and B2C. The regional forecast spans North America,...

June 2015
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Advertisers Need Ways to Cut Through the Clutter and Engage Users; Can Motion Ads Shake Up the Market?

Companies that publish print media such as newspapers, magazines, and direct mail; that broadcast radio and television programs; and that control billboards located on public thoroughfares,...

June 2015
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An Insight into the US Mobile Advertising Market

This report insight presents an overview of the existing environment as well as future requirements for the United States mobile advertising market. It highlights the key trends in mobile advertising...

June 2015
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Appareo Systems, LLC. Continental Outdoor Media Ltd. Google, Inc. Just One Eye Illumina, Inc. Trans-Lux Corporation