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Viewing report
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Online Video 2007 - 2011: Views, Category Share and Usage Analytics
AccuStream iMedia Research, Feb 2008, Pages: 158
Online Video 2007 - 2011: Views, Category Share and Usage Analytics is a site, brand, network and aggregator analysis of video views delivered in 2007, augmented by historical data going back to 1998 and rigorous forward looking trend based forecasts.
Top line report findings and analysis:
- Online video views across all professional categories (music, news, sports, television, entertainment and movies) averaged 2.792 billion delivered per month in 2007
- January's figure was 2.4 billion views, and the year ended with December's 3.2 billion view comparable
- The month of January 2007 accounted for 7.3% of total video views
- The month of December 2007 accounted for 9.7% of video views
- Building on broadband site roll outs in 2006 that universe of video centric sites substantially expanded views delivered in 2007, including Disney.com, Disneychannel.com, MTV Networks' properties, Nick.com, Nickjr.com, CNN.com, ABC.com, CBS.com, MSNBC.com and NBC.com
- 2007 was a year that traditional offline media brands with multiple dot com broadband extensions including Disney, Viacom, TimeWarner, NBC Universal exploited the strength of premium content to entertain audiences, and thus were able to capture significant video viewing share
- Broadband views (and streams) (encoded and delivered at 100 Kbps and above) made up an estimated 93.8% of total views delivered in 2007
- Narrowband views made up 6.2% of the total delivered, compared to 10.9% in 2006, and going back to 2000 the comparable was 61.1%
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