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Consumer Healthcare 2008
Richard K. Miller & Associates, Sep 2007, Pages: 170
Consumer Healthcare 2008 is designed for hospital marketing executives and strategic planners. It includes insight into consumers’ health-related behaviors and characteristics, how they obtain health information, their decisionmaking relating to seeking treatment and selecting a provider, and the influence of marketing on the choices they make.
Using the behavioral analysis and segmentation guidelines in Consumer Healthcare 2008, hospitals can fine-tune marketing, better focus on specific patient demographics, address patient expectations, and, ultimately, improve patient satisfaction.
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