This 90 page report provides a comprehensive and innovative guide for brand marketing via video social networking sites – the fastest-growing and most challenging online marketing environment.
Key questions answered:
- What are the opportunities for brand marketing via video social networking sites? - Why not just upload existing television commercials? - What commercial models are video SNS operators using? - How to align a campaign with the members’ motivations so it engages them? - What are the key learning from innovative campaigns by major brands? - What are the essential steps in launching and managing a campaign? - Which of the 80 video SNS have other brands used?
Readership
- Advertising and Digital Agencies: anticipate and plan for clients’ requirements, discover create approaches and budget resources for campaign management - Brand Marketers: benefit from a complete marketing strategy to generate real community interest and see at a glance the marketing opportunities offered by video SNS - Video social network site operators: make an even stronger case for your ad sales and compare your offering with your competitors - Broadcasters: gain valuable insights into the fast-evolving relationship between broadcast television and online video - Investors and analysts: benefit from an impartial view of video SNS rival business models, major media company investments and involvement by media moguls
Online resources
- The report contains extensive use of links for marketing case studies and examples of videos by social network members - The sources section contains links to all the original online sources used for the report
