For some IPTV operators the decision to develop an Internet outlet for their TV and video content - in parallel with their IPTV offer - will enhance their overall position as providers of content services to consumers. However, this is certainly not the case for all IPTV operators, and the benefits of such a strategy really only kick in once an operator has reached a particular stage in its IPTV life cycle.
This report focuses on how IPTV operators are leveraging their own Internet portals or websites to deliver video and/or TV offerings. We refer to this as an open Internet strategy, as opposed to TV and video services provided over closed, proprietary IP platforms delivered as a ‘walled garden’ service, usually to a set-top box.
