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US Online Overview
eMarketer, Oct 2007, Pages: 19


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How far and fast we have come. Today, three-quarters of Americans use the Internet. Two-thirds of all US homes have a broadband connection, making the country the world's largest broadband market.

The US Online Overview report covers everything you ever wanted to know about Internet usage and demographics in the States but didn't know who to ask.

Did you know e-commerce accounts for $1 of every $10 spent across all retail channels in the US?
Did you know two-thirds of American Internet users shop online?
Did you know online advertising is a $21 billion business in the States?

Key questions the 'US Online Overview' report answers:
- How many Americans over 14 used the Internet in 2007?
- Where and how most Americans get access the Web?
- What percentage are online?
- How many have broadband connections?
- What is the gender breakdown of users?
- How many Americans ages 18 to 29 watch online videos?



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