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Social Media for Graphic Communications Product Image

Social Media for Graphic Communications

  • ID: 1205548
  • February 2010
  • 63 Pages
  • WhatTheyThink

This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.

Social Media for Graphic Communications: is a Summary Report, explaining the difference between “outbound” and “inbound” marketing, and discusses the changing trends in advertising and marketing that are causing wholesale shifts in how businesses cultivate customers and build relationships that lead to sales.

The report also offers a “primer” on the various new and social media channels, such as:

- Web sites and e-mail
- Blogs and podcasts
- Twitter and other microblogging sites
- Facebook, LinkedIn, and other social networking sites
- Digg, StumbleUpon, and other social bookmarking sites
- YouTube and other online video applications

For each of these groups of channels, the report explains, in a nutshell:

- READ MORE >

Introduction: Why Should You Care?

Jumping On
- What Are Social Media?
- Just a Fad?

Inbound vs. Outbound Marketing

About the Present Report
- How This Report Is Organized

For More Information

Section 1: Yelling in All Directions at Once
- Social Network Advertising Spending
- Social Media Usage Among Marketers
- Reasons for Social Media Usage
- Challenges to Social Media
- Return on Investment
- Print Providers and Social Media Activity
- Onward

Section 2: Web Sites and E-Mail

Web Sites
- What It Is
- What Is Required to Get Started
- What it Costs
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

E-Mail
- What It Is
- What Is Required to Get Started
- What it Costs
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Section 3: Blogs and Podcasts
- Blog
- What It Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Podcast
- What it Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Section 4: Twitter and Other Microblogging Sites
- Twitter
- What it Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients
- Other Microblogging Sites

Section 5: Facebook, LinkedIn, and Other Social Networking Sites

Facebook
- What it Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

LinkedIn
- What it Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Section 6: Social Bookmarking and Folksonomy
- Digg
- What It Is
- What Is Required to Get Started
- What Does It Cost
- Best Practices for Inbound Marketing
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Other Social Bookmarking Sites
- Wikis
- What It Is
- What Is Required to Get Started
- What Does It Cost
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Section 7: YouTube and Other Online Video Applications
- YouTube
- What it Is
- What Is Required to Get Started
- What Does It Cost
- How Printers Can Use It for Their Own Purposes
- How Printers Can Offer It to Their Clients

Section 8: Conclusions and Recommendations
- Six Social Media Questions
- Question 1: What Do You Want to Accomplish?
- Question 2: What is the Best Social Media Channel?
- Question 3: What’s the Competition Doing?
- Question 4: What’s the ROI?
- Question 5: Who in the Organization Should Be Responsible?
- Question 6: Where Do We Go From Here?
- Stop the World, I Want to Get Off!
- The Last Word

Appendix: Resources for Further Information
- Books
- Magazines and Web Sites
- Interesting Web Links

About the Analyst

Table of Figures:

Figure 1: Outbound Marketing
Figure 2: Inbound Marketing
Figure 3: Online Social Network Advertising Spending Worldwide, 2008– 2011 ($ millions and % change)
Figure 4: Reasons That U.S. Executives Use Social Media, July 2009
Figure 5: Biggest Obstacles to Making Social Networks Work
Figure 6: Professionals Worldwide Who Measure the ROI of their Social Media Programs, August 2009
Figure 7: Is Your Company Active in any Social Media? —All Print Providers, September 2009 (Multiple Responses Permitted)
Figure 8: Will Your Business Be Offering Social Media Management Capabilities as a Billable Service for Your Clients in 2010? —All Print Providers, September 2009
Figure 9: Will Your Business Be Offering Social Media Management Capabilities as a Billable Service for Your Clients in 2010? —All Creatives, December 2009
Figure 10: Is Your Company Active in any Social Media? —“Marketing Services Providers,” September 2009 (Multiple Responses Permitted)
Figure 11: Will Your Business Be Offering Social Media Management Capabilities as a Billable Service for Your Clients in 2010? —“Marketing Services Providers,” September 2009
Figure 12: The WhatTheyThink Web Site; Note the Keywords in the Title Bar
Figure 13: Note That WhatTheyThink Turns Up as the Top Google Hit for “Printing Industry News”
Figure 14: Daily E-Mail from WhatTheyThink Provides News, Information, and Commentary
Figure 15: WhatTheyThink’s PrintCEO Blog
Figure 16: Podcasts are Audio Programs that Can Be Subscribed to and Downloaded Directly to iTunes
Figure 17: Podcasts Can Also Be Streamed Directly on a Web Site
Figure 18: Two Twitter Feeds
Figure 19: The American Printer Facebook Page Provides News and Headlines
Figure 20: The Saratoga Film Forum Facebook Page Provides News and Updates on Movies Being Screened
Figure 21: One Useful Feature of LinkedIn Is the Ability to Ask and Answer Questions of One’s Network
Figure 22: Digg is a Popular Social Bookmarking Site
Figure 23: Adding Automatic “Digg” Buttons to Content Makes It Easy for Readers to Share It
Figure 24: Social Bookmarking “Share” Buttons
Figure 25: Wikipedia Is the World’s Most Famous Wiki
Figure 26: Genesis Press Video on YouTube
Figure 27: Top Business Objectives for Social Media

Note: Product cover images may vary from those shown

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