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Social Media for Graphic Communications
WhatTheyThink, Feb 2010, Pages: 63
This 63-page report defines social media, the growing importance of using media channels like Twitter, LinkedIn, Facebook, and others to network and communicate with present and prospective customers, offers third-party estimates of the growth of the importance of, and spending on, social media by marketers in all industries, and offers specific advice for companies in the printing industry.
Social Media for Graphic Communications: is a Summary Report, explaining the difference between “outbound” and “inbound” marketing, and discusses the changing trends in advertising and marketing that are causing wholesale shifts in how businesses cultivate customers and build relationships that lead to sales.
The report also offers a “primer” on the various new and social media channels, such as:
- Web sites and e-mail
- Blogs and podcasts
- Twitter and other microblogging sites
- Facebook, LinkedIn, and other social networking sites
- Digg, StumbleUpon, and other social bookmarking sites
- YouTube and other online video applications
For each of these groups of channels, the report explains, in a nutshell:
- what it is
- what is required to get started
- what it costs
- best practices for inbound marketing
- how printers can use it for their own purposes
- how printers can offer it to their clients
According to the report:
- A 2009 study by the Society of Digital Agencies found that 45% of senior marketers worldwide cited “social networks” as a “top priority” for 2010, with a further 42% citing it as “important.”
- A September 2009 survey, found that 84% of businesses don’t measure the ROI of their social media initiatives.
- Closer to home, the September 2009 Economics and Research Center survey found that 43% of print businesses are not involved at all in social media; and one-third of print businesses that call themselves “marketing services providers” are not involved at all in social media.
- A December Economics and Research Center/CreativePro.com survey found that only 13% of creatives said they planned to offer social media management capabilities as a billable service for your clients in 2010.
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