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Green Buildings - A Strategic Analysis of the North American Product Image

Green Buildings - A Strategic Analysis of the North American

  • Published: August 2006
  • Region: North America, United States
  • 287 Pages
  • Frost & Sullivan

The Frost & Sullivan research service titled Green Buildings - A Strategic Analysis of the North American Markets provides Advances in North American Green Energy, Water and Building Facilities Management Markets.

Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

By application:
- Green Buildings Energy Management Markets
- Green Buildings Water Management Markets
- Green Buildings Facilities Management Markets

1. Executive Summary
-1. Overview & Definitions
--1. Introduction
--2. Summary of Major Findings
--3. Methodology and Scope of Research

2. Green Buildings Market Analysis
-1. Market Overview
--1. Introduction
-2. Market Dynamics
--1. Industry Challenges
--2. Market Drivers
--a. Focus on reducing buildings' energy consumption
--b. Exponential growth driven by stakeholders, LEED & CSR
--c. Performance contracting bypasses capital cost barriers to greening
--d. Recognition that additional benefits outstrip energy efficiency savings
--e. Energy management & water supply/quality concerns drive water management; facilities management lagging
--3. Market Restraints
--a. Divergence between capital outlays benefiting operational budgets
--b. Contrary policies, insufficient incentives deter market entry
--c. Marketplace hasn’t fully understood benefits
--d. No single labeling system mandated at all government levels
--e. Differing climate change, energy supply outlooks have confused markets
-3. Market Growth Potential
--1. Market Forecasts
--2. Trends & Opportunities
--3. Strategic Recommendations

3. Green Buildings Energy Management Markets
-1. Market Overview & Definitions
--1. Overview & Definitions
-2. Market Dynamics
--1. Market Drivers
--2. Market Restraints
-3. Market Growth Potential
--1. Market Forecasts
--2. Market Trends
--3. Technology Trends
--4. Strategic Recommendations
-4. Competitive Landscape
--1. Competitive Structure

4. Green Buildings Water Management Markets
-1. Market Overview & Definition
--1. Overview & Definition
-2. Market Dynamics
--1. Market Drivers
--2. Market Restraints
-3. Market Growth Potential
--1. Market Forecasts
--2. Market Trends
--3. Technology Trends
--4. Strategic Recommendations
-4. Competitive Landscape
--1. Competitive Structure

5. Green Buildings Facilities Management Markets
-1. Market Overview & Definition
--1. Overview & Definition
-2. Market Dynamics
--1. Market Drivers
--2. Market Restraint
-3. Market Growth Potential
--1. Market Forecasts
--2. Market Trends
--3. Technology Trends
--4. Strategic Recommendations
-4. Competitive Landscape
--1. Competitive Structure

6. Green Buildings Case Studies
-1. Case Studies
--1. Interface Engineering - Oregon Health & Science University
--2. Vancity Enterprises & Windmill Development Group
--3. Ford Motors Company

7. Econometrics
-1. Decision Support Database
--1. Value of New Construction 2002-2012
--2. Commercial Building Energy Expenditure by Lighting Type
--3. Capital Expenditure by Sector
--4. Spending on Retail Building Renovation and Repair

List of Figures

Chapter 2
- Green Buildings Market: Impact of Top Industry Challenges (North America), 2006-2010
- Green Buildings Market: Market Drivers Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Market: Principles and Standards and Goals, MOU, Federal Leadership in High Performance and Sustainable Buildings (U.S.), 2006
- Green Buildings Market: Market Restraints Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Market: Financial Incentives for Green Buildings (Canada & U.S.), 2006
- Green Buildings Market: Policy Incentives for Green Buildings (Canada & U.S.), 2006
- Green Buildings Market: Technical Assistance Incentives for Green Buildings (Canada & U.S.), 2006
- Green Buildings Market: Exemplary Activities Among Leading Insurance Companies (North America), 2006
- Green Buildings Market: Value of Green Buildings (North America), 2006
- Green Buildings Market: Impact of Real Estate Valuation and Accounting Methods on Perceived Green Building Value (North America), 2006

Chapter 3
- Green Buildings Energy Management Market: Strategic Market Analysis Measurements (North America), 2006
- Green Buildings Energy Management Market: Market Drivers Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Energy Management Market: LEED—Adopted Federal Agencies, States, Counties and Cities (U.S.), 2005
- Green Buildings Energy Management Market: Market Restraints Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Energy Management Market: Sources of Chemical Emissions (North America), 2006
- Green Buildings Energy Management Market: Payback of Energy Efficiency Investments for Center for Health and Healing (North America), 2006
- Green Buildings Energy Management Market: Contribution of Renewables to Energy Supply (Selected OECD Countries), 1971-2003
- Green Buildings Energy Management Market: Lighting Equipment, Window and Interior Lighting Features for Non-Mall Commercial Buildings (U.S.), 2003
- Green Buildings Energy Management Market: Equipment Saturation of Installed Measures (U.S.), 1990-2000
- Green Buildings Energy Management Market: Equipment Database Trends (U.S.), 1996-2003

Chapter 4
- Green Buildings Water Management Market: Market Drivers Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Water Management Market: Market Restraints Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Water Management Market: Unit Shipment Forecasts for Smart Controllers (U.S.), 2005-2010
- Green Buildings Water Management Market: Revenue Forecasts for Membrane Bioreactors (North America), 2006-2010
- Green Buildings Water Management Market: Water Conservation Strategies Used in Interface Engineering Inc.’s LEED Platinum Center for Health & Healing (North America), 2006
- Green Buildings Water Management Market: Additional Functions Performed by Rainwater/Groundwater Reclamation System in Interface Engineering Inc.’s Center for Health & Healing with a LEED Platinum Goal (North America), 2006
- Green Buildings Water Management Market: Smart Irrigation Controllers—Major Market Participants (North America), 2006
- Green Buildings Water Management Market: Major Market Competitors in the U.S. and Canada Membrane Bioreactor Industry (North America), 2006

Chapter 5
- Green Buildings Facilities Management Market: Strategic Market Analysis Measurements (North America), 2006-2010
- Green Buildings Facilities Management Market: Market Drivers Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Facilities Management Market: Thomas Properties Group Cal/EPA Building Savings (United States), 2003
- Green Buildings Facilities Management Market: Green Building Initiatives, Cal/EPA Building (United States), 2005
- Green Buildings Facilities Management Market: Federal Signatories to MOU—Federal Leadership in High Performance and Sustainable Buildings (United States), 2006
- Green Buildings Facilities Management Market: Principles, Standards and Goals, MOU, Federal Leadership in High Performance and Sustainable Buildings (United States), 2006
- Green Buildings Facilities Management Market: Explanation of Changes in Secondary Energy Use (Canada), 1990-2003
- Green Buildings Facilities Management Market: LEED-Existing Buildings Project Checklist (United States), 2005
- Green Buildings Facilities Management Market: LEED-New Construction Project Checklist (United States), 2005
- Green Buildings Facilities Management Market: LEED-New Construction Project Checklist (Canada), 2005
- Green Buildings Facilities Management Market: Sources of Chemical Emissions
- Green Buildings Facilities Management Market: Environmental/Health Impacts of Cleaning Products (United States), 2005
- Green Buildings Facilities Management Market: Payback of Energy Efficiency Investments for Interface Engineering’s LEED Platinum OHSU Centre for Health and Healing (North America), 2006
- Green Buildings Facilities Management Market: Market Restraints Ranked in Order of Impact (North America), 2006-2010
- Green Buildings Facilities Management Market: Principal Building Activity in Floorspace Constructed Pre-1980, Non-Mall Commercial Buildings (United States), 2003
- Green Buildings Facilities Management Market: Percent of Total Floorspace by Owner/Occupant, Non-Mall Commercial Buildings Constructed Pre-1980 (United States), 2003
- Green Buildings Facilities Management Market: Renovations in Buildings Constructed Pre-1980 as a Percent of all Non-Mall Commercial Building Floorspace (United States), 2003
- Green Buildings Facilities Management Market: Heating Equipment in Non-Mall Commercial Buildings Constructed Pre-1980 as a Percent of Existing Building Floorspace (United States), 2003
- Green Buildings Facilities Management Market: Cooling Equipment in Buildings Constructed Pre-1980 as a Percent of Existing Building Floorspace (United States), 2003
- Green Buildings Facilities Management Market: HVAC Conservation Feature in All Non-Mall Commercial Buildings and in Buildings Constructed Pre-1980 (United States), 2003
- Green Buildings Facilities Management Market: Total and Means of Floor Space, Number of Workers, and Hours of Operation for Non-Mall Commercial Buildings (North America), 2003
- Green Buildings Facilities Management Market: Potential Cleaning Supplies, Waste Removal & Filters Savings in Occupied Commercial Buildings (United States), 2003
- Green Buildings Facilities Management Market: Water Conserving Technologies in the Institutional, Commercial and Industrial Sectors (United States), 2003

Energy Management Issues Strengthen the Case for Green Buildings

Increasing, unpredictable energy prices and the noticeable effects of climate change due to greenhouse gas-induced global warming are driving a demand-based focus on energy in the United States and Canada. As a result, green buildings have been gaining much attention since they not only reduce energy consumption (energy savings of 20 to 50 percent are possible in green buildings) and green house gas emissions, but also consume less water (thus relieving municipal water and wastewater provision burdens), and add building value. While government incentives such as tax credits provide added incentives to establish green buildings, there are also new financing options for the green technologies that are helping reduce the cost constraints associated with these buildings. Besides, green building market participants are further adding to the attractiveness by delivering more comprehensive solutions such as incorporate distributed and onsite energy solutions, as well as performance contracting and non-performance-contracting fee-based activities.

However, real and perceived budget constraints, particularly first costs which include leadership in energy and environmental design (LEED) certification, commissioning, innovative technologies, and on-site renewable energy alternatives have restrained the growth of the green energy, water, and building facilities management markets. "High-performance building technologies or design features in new construction often have had a cost increment ascribed in North America in contrast to Europe, where typically, new construction has a higher budget for a higher quality expectation, and so building green does not necessarily involve an additional cost premium," notes the analyst of this research service. ‘The North American premium differential for green buildings is particularly true where technologies such as photovoltaics (PV) and green roofs are used, or where there is an expectation of high building performance,"

Energy Management Markets Remain the Most Advanced

Among the individual market segments, it is the energy segment that is seen to be most advanced. The segment is now beginning to expand its activity beyond the most common lighting and HVAC initiatives, although addressing these two issues alone can significantly reduce energy and enhance productivity. The facilities management markets are only beginning to develop, and the green water management market is further ahead of the facilities management market, but also still a bit nascent. In the water management market, performance contracting for water management is a growing business development opportunity, combining measures with financial incentives for water conservation. LEED is a key tool driving efficiency measures to save water, reduce treatment and energy costs, limit irrigation over watering, and can also reduce insurance risk and mitigate municipal expansion.

Overall, the U.S. green building council (GBC) for LEED registrations and certifications indicate that the market’s growth potential is between 20 and 30 percent annually, a really good indication to the overall market potential and growth. "In order to raise their market attractiveness, energy service companies must deliver distributed or onsite energy, performance contracting as well as non-performance-contracting solutions," says the analyst. "Such solutions are targeted at minimizing the burdens of rising energy prices, efficiently utilizing high energy consuming processes, and reducing rising greenhouse gas pollution, as well as operational risks of a power outage."

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