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Broadcast and Media Technology - Global Market Valuation & Strategy To 2012
Screen Digest, Sep 2008, Pages: 253
Broadcast and Media Technology: global market valuation & strategy to 2012 is the most comprehensive global study of the professional media technology industry available. Data has been collected directly from hundreds of firms and aggregated to form this global survey. This report has been undertaken in association with the IABM, the industry leading trade association.
This report has analysed the product and services industry segmented by 9 distinct groups, each with sub-segments and a total of 250+ product groups:
- Acquisition and production
- Post production
- Content and communication infrastructure
- Audio
- Storage
- System automation and control
- Playout and delivery systems
- Test, quality control and monitoring
- Services
Each of these segments is analysed in terms of market sizing, historical growth, key companies, product trends, regional growth forecasts to 2012 and further analysis and market sizes are provided for sub-segment and product groups.
In total, over 1400 companies are accounted for in this survey, of which almost half of the value of the industry is derived from directly volunteered data. This has allowed this market study to be unprecedentedly accurate.
With the support of the IABM and drawing on Screen Digest's background in the media and technology markets has produced an authoritative study on the key trends and market sizing in this industry. The report contains data that will not be found anywhere else and is presented with our customary reliability and attention to detail.
Key Findings:
- High-definition and file-based workflows will continue to be the key market drivers over the forecast period
- IP infrastructure has started to have a major impact on video transfer and storage, with hard disc storage now significantly undercutting tape storage
- Growth peaked in 2007-2008 and is expected to slow in most markets through 2009 and 2010 before picking up again
- Emerging markets in China, Eastern Europe, India, Latin America and the Middle East will continue to experience double digit growth to 2012
- China now dominates the Asia-Pacific market with a larger market than Japan
- Broadcasters are starting to make purchase decisions based on operational functionality rather than technology, opening the market further for complex 'solution' provision and third-party service providers
- Services have become an increasingly important portion of the market as broadcasters disassociate risk and supplement project decisions with consultation for more complex workflow and cross-platform transmission
- New buyers are entering the market from other industries, such as publication, online, mobile, government, corporate and faith, utilising professional video equipment. In addition, new applications for profession technologies such as digital signage and digital cinema offer new market opportunities
- New vendors are following these major trends, especially taking advantage of IT trends and the movement towards cheaper (and often more open) software platforms for multi-channel and low-end video delivery
In the Report:
- Description of value chain, buyer & seller strategies and disruptive technologies
- Data and analysis of the global market for broadcast and media technology by segments and products
- Forecasts by segment and by major region to 2012 with analysis
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