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Global Digital Out of Home Media Forecast 2011-2015 Product Image

Global Digital Out of Home Media Forecast 2011-2015

  • ID: 1596225
  • March 2011
  • Region: Global
  • 258 Pages
  • PQ Media

FEATURED COMPANIES

  • AdCentricity
  • CBS Outdoor
  • Clear Channel
  • Gas Station TV
  • National CineMedia (NCM)
  • Neo Advertising
  • MORE

Global History, Spending, Trends & Analysis: If your organization needs actionable insights to make better business decisions in the digital out-of-home media sector, consider revisiting your 2011 strategic development plan after reading the Global Digital Out-of-Home Media Forecast 2011-2015.

According to a new global forecast, digital out-of-home media (DOOH) remains among the fastest growing media in the world. The U.S. remained the largest global market, while China was the fastest growing

Technology and innovation continue to drive transformational change in global DOOH media, consumer media behavior and the marketing ecosystem, with strong prospects for sustained double digit growth for digital place-based networks, billboards & signage over the 2011-2015 forecast period. With continued global scale and increased adoption of integrated digital marketing strategies, this current research strongly suggests DOOH has the potential to create an unrivaled mass audience communications channel supporting the economic engines of both developed and emerging markets.

One reason the publisher likes the long term growth prospects for DOOH is because of its potential READ MORE >

FEATURED COMPANIES

  • AdCentricity
  • CBS Outdoor
  • Clear Channel
  • Gas Station TV
  • National CineMedia (NCM)
  • Neo Advertising
  • MORE

- Definitions & Segmentation:

-- Digital place-based networks (DPN) venues - Cinema, Retail, Office, Entertainment, Transit
-- Digital billboards and signage (DBB)– Roadside, Transit, Retail, Entertainment

- U.S. and Global digital OOH Media Spending Analysis 2005-2015

- Global Regions Covered: Americas, Europe, Asia-Pacific, Middle East & Africa

- Leading Markets Covered: US, Canada, Mexico, Brazil, UK, Germany, France, Spain, Italy, Russia, Japan, China, South Korea, Australia, India, Middle East & Africa

- Digital OOH Share of Overall Out-of-Home Media Spending by Country

- Top 20 U.S. DOOH Providers

- Top 10 Trends Driving DOOH Going Forward

- Digital OOH Spending by Company Cluster - Top 10, 11-25, 26-50, etc.

- Share of Digital OOH Spending by Company Size - Over $100 Million, $50-$100 Million, etc.

- U.S. 2010 Digital OOH Spending by Ad Categories

- Global Share of Digital OOH Spending by Platform Category

- US Share of Digital OOH Spending in 2010 - National vs Local

- US DPN Spending 2005-2015 by Venue and Location Category

- Digital Billboard Spending 2005-2015

- Global DPN Share of Digital OOH Spending 2010

- Global digital OOH Media Spending Analysis by 4 Major Regions- Americas, Europe, Asia/Pacific, Middle East & Africa

- Global digital OOH Spending and Share by 4 Major Regions and 16 Leading Markets

- Share of DPN Visitors with Income Over $100,000

- U.S. Time Spent Annually with Media Per Person - 1984 vs 2009

- Number of Visitors Per Venue Type, Visits Per Year and Avg. Minutes Per Visit

- Number of Roadside Digital Billboards 2005-2015

- Number of Commuters and Time Spent Commuting

- Comparative CPM Rate Ranges by Venue

- Global DOOH companies and profiles by market

Appendix:

- Digital Out-of-Home Venue Types

- Demographic Profile of Digital Out-of-Home Audiences

- Share of Select Demographics by Select Venues

- Retailers with Digital Networks

- Digital OOH Mergers & Acquisitions and Closures

- CBS Outdoor

- Clear Channel

- Neo Advertising

- Zoom media & Marketing

- Brand Connections

- Gas Station TV

- NBC Everywhere

- Premier Retail Networks (PRN)

- RMG Networks

- Cemusa Inc

- National CineMedia (NCM)

- Screenvision Cinema Network

- Automotive Broadcasting Network

- GoGo Cast

- Captivate Network,MD OfficeNet

- TouchTunes Interactive Networks,

- CNN Airport Network

- rVue

- Seesaw Networks

- AdCentricity

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