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Three Waves of Change: SaaS Beyond the Tipping-Point
Saugatuck Technology, May 2007, Pages: 34
In the span of less than a year, Software-as-a-Service (SaaS) has gone from point-solution curiosity to mission-critical applications for user enterprises. And according to research published this month, the next wave of SaaS is already being absorbed and adopted by user enterprises as platforms for multiple, critical business applications and processes.
This Research Report provides a comprehensive look at the state of the SaaS industry and user adoption. The report is based in part on a new worldwide web survey of 250 senior business and IT executives, 30+ briefings with leading SaaS providers and 15 deep dive interviews with early adopter SaaS users. Among other things, the report provides an update to our SaaS adoption scenario, and fine-tunes our SaaS 2.0 vision in areas such as pricing and licensing, ecosystems and verticalization.
“SaaS is beyond the tipping point and accelerating into mainstream adoption,” states Mark Koenig, head of the SaaS research program and co-lead author of the new report. “We’re seeing breakthrough levels of SaaS acceptance for mission-critical computing, from SMBs to the largest enterprises worldwide. SaaS is not a curiosity – it’s mission-critical.”
“The second wave of SaaS as a next-generation business platform is already here, and already delivering powerful business advantages for user enterprises,“ adds Mike West, co-lead author of the report. “Users are already utilizing SaaS for transaction and collaboration marketplaces, and we’re starting to see a proliferation of SaaS ecosystems that offer portfolios of synergistic and integrated SaaS applications with business services.”
Read this report to learn:
- How SaaS is already shifting from inexpensive point-solution offerings to mission-critical, integrative, and sophisticated business application and process delivery platforms – and what effects this will have on user and strategies for business and technology.
- Which customer segments, geographies and applications are growing the fastest, and where are the biggest opportunities going forward
- How -- and why -- SaaS is moving through three “waves” of development, deployment and adoption, and how users and vendors need to manage these to deliver and utilize SaaS to its greatest efficiencies and effectiveness.
- Why the increasing presence of “cloud-based” SaaS business solutions that must be integrated with on-premise applications will require SaaS Integration Platform (SIPs), ESBs and X-ESBs to form coherent and flexible IT portfolios of Integrated Business Solutions.
- Why, how, and when SaaS will become interwoven in the fabric of IT/business application portfolios, as companies create value at the business process layer through “Integrated Business Solutions.
- How will SaaS application and infrastructure architecture evolve to support hybrid environments
Research Highlights:
- SaaS is already expanding its reach into a variety of business services as traditional BPO providers struggle to rationalize their one-to-one outsourcing models, reduce costs and bring greater process efficiency to their clients
- Reducing and managing software costs remain important attractions for SaaS, but users have shifted their key SaaS decision criteria to Service Levels, Integration with Data and Workflow, and intra- and inter-company collaboration
- Hybrid application architectures are emerging – SaaS is increasingly linked to on-premise data, applications and processes through Web Services-based Integration APIs.
- SOA, Open Source, Collaboration, Mobility, Mash-ups and Web 2.0 are converging on SaaS platforms, providing rich, configurable applications and business value
- While a few technology “master brands” with established distribution channels will also thrive in SaaS markets (e.g., Salesforce, IBM, Microsoft), the real long-term winners will be dominant business brands (e.g., telcos, banks, or master brands such as FedEx) that partner with leading SIP providers.
- The next two years will see exploding growth for ad-supported SaaS initiatives targeting consumers (i.e., business services and productivity tools) and vertical-market small business niches (e.g., health care patient records).
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