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Couples and Travel in the United States 2006
Mintel, Feb 2006, Pages: 98
The travel industry has been challenged by a variety of negative drivers in the new millennium, including slowed economic growth and dramatically heightened concerns about security, war, terrorism, and disease. Between 2000 and 2003, domestic business travel fell by 15%, airline travel by 14%, and international travel to the U.S. was down by 21%. Since 2003, however, virtually all sectors of the travel industry have experienced growth.
This report addresses the travel habits and attitudes of American couples, on topics such as travel preferences and planning; foreign and domestic travel; rental cars; lodging; and air travel. Because this time is a precarious one for the travel industry, it is especially important for supplies to understand the changing behavior of leisure travelers. With the information and analysis in this report, suppliers will be prepared to make sound business judgements in a rapidly evolving market.
This report clearly identifies the principal external factors driving or curtailing growth in couples travel. Exclusive consumer research reveals the attitudes, needs and behavior of American couples, with analysis broken down both by couples with children and couples without children.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. The SPSS forecasting package is used to create a five-year forecast of U.S. retail sales in couples travel, revealing potential opportunities for growth and product development.
This report contains US IRI InfoScan data.
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