The nature of honeymoons is changing. Newlyweds may each be experiencing their first marriage or may be marrying for a subsequent time. Even the definition of the honeymoon “couple” has morphed from being primarily heterogeneous to a growing number of single sex couples in committed relationships.
Analysis of emerging population and travel trends combines with our exclusively commissioned consumer research to give competitive insight on the honeymoon travel market. Specifically, this report scrutinizes:
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Population trends and the propensity to marry -
Increased access to and experience with travel prior to marriage -
How wedding styles and preferences contribute to honeymoon choices -
Emerging shifts in honeymoon destinations and how much couples are spending -
Influences and factors of importance in selecting honeymoon destinations -
How honeymoons are being researched, planned and financed
For the purposes of this report, a honeymoon is defined as traveling done by a newly married couple occurring specifically as part of marriage tradition. Remarriage honeymoons are included.
