Global A/B Testing Software Market to Reach $1.3 Billion by 2030
The global market for A/B Testing Software estimated at US$589.1 Million in the year 2022, is projected to reach a revised size of US$1.3 Billion by 2030, growing at a CAGR of 10.3% over the analysis period 2022-2030. Web-based, one of the segments analyzed in the report, is projected to record 10.2% CAGR and reach US$582.8 Million by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Mobile-based segment is readjusted to a revised 10.8% CAGR for the next 8-year period.
The U.S. Market is Estimated at $159 Million, While China is Forecast to Grow at 14% CAGR
The A/B Testing Software market in the U.S. is estimated at US$159 Million in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$290 Million by the year 2030 trailing a CAGR of 14% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 8.3% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 8% CAGR.Select Competitors (Total 12 Featured) -
- Crazy Egg, Inc.
- Dynamic Yield Ltd.
- Evergage, Inc.
- Instapage
- Kameleoon, simplified joint stock company
- Landingi
- NotifyVisitors
- Omniconvert
- Optimizely, Inc.
- Qubit Digital Limited
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
- Access to digital archives and the publisher's Research Platform
- Complimentary updates for one year
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERSIV. COMPETITION
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Impact of Covid-19 and a Looming Global Recession
- A/B Testing Software - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
4. GLOBAL MARKET PERSPECTIVE
- Table 1: World Recent Past, Current & Future Analysis for A/B Testing Software by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 2: World 8-Year Perspective for A/B Testing Software by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2023 & 2030
- Table 3: World Recent Past, Current & Future Analysis for Web-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 4: World 8-Year Perspective for Web-based by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2023 & 2030
- Table 5: World Recent Past, Current & Future Analysis for Mobile-based by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 6: World 8-Year Perspective for Mobile-based by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2023 & 2030
- Table 7: World Recent Past, Current & Future Analysis for Full-Stack by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 8: World 8-Year Perspective for Full-Stack by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2023 & 2030
- Table 9: World A/B Testing Software Market Analysis of Annual Sales in US$ Thousand for Years 2014 through 2030
- Table 10: World Recent Past, Current & Future Analysis for Large Enterprises by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 11: World 8-Year Perspective for Large Enterprises by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2023 & 2030
- Table 12: World Recent Past, Current & Future Analysis for SMEs by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 13: World 8-Year Perspective for SMEs by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2023 & 2030
III. MARKET ANALYSIS
- UNITED STATES
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
- Table 14: USA Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 15: USA 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 16: USA Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 17: USA 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- CANADA
- Table 18: Canada Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 19: Canada 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 20: Canada Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 21: Canada 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- JAPAN
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
- Table 22: Japan Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 23: Japan 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 24: Japan Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 25: Japan 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- CHINA
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
- Table 26: China Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 27: China 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 28: China Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 29: China 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- EUROPE
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
- Table 30: Europe Recent Past, Current & Future Analysis for A/B Testing Software by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 31: Europe 8-Year Perspective for A/B Testing Software by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2023 & 2030
- Table 32: Europe Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 33: Europe 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 34: Europe Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 35: Europe 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- FRANCE
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
- Table 36: France Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 37: France 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 38: France Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 39: France 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- GERMANY
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
- Table 40: Germany Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 41: Germany 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 42: Germany Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 43: Germany 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- ITALY
- Table 44: Italy Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 45: Italy 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 46: Italy Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 47: Italy 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- UNITED KINGDOM
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
- Table 48: UK Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 49: UK 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 50: UK Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 51: UK 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- SPAIN
- Table 52: Spain Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 53: Spain 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 54: Spain Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 55: Spain 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- RUSSIA
- Table 56: Russia Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 57: Russia 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 58: Russia Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 59: Russia 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- REST OF EUROPE
- Table 60: Rest of Europe Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 61: Rest of Europe 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 62: Rest of Europe Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 63: Rest of Europe 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- ASIA-PACIFIC
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
- Table 64: Asia-Pacific Recent Past, Current & Future Analysis for A/B Testing Software by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Thousand for Years 2022 through 2030 and % CAGR
- Table 65: Asia-Pacific 8-Year Perspective for A/B Testing Software by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2023 & 2030
- Table 66: Asia-Pacific Recent Past, Current & Future Analysis for A/B Testing Software by Type - Web-based, Mobile-based and Full-Stack - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 67: Asia-Pacific 8-Year Perspective for A/B Testing Software by Type - Percentage Breakdown of Value Sales for Web-based, Mobile-based and Full-Stack for the Years 2023 & 2030
- Table 68: Asia-Pacific Recent Past, Current & Future Analysis for A/B Testing Software by Organization Type - Large Enterprises and SMEs - Independent Analysis of Annual Sales in US$ Thousand for the Years 2022 through 2030 and % CAGR
- Table 69: Asia-Pacific 8-Year Perspective for A/B Testing Software by Organization Type - Percentage Breakdown of Value Sales for Large Enterprises and SMEs for the Years 2023 & 2030
- AUSTRALIA
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
- INDIA
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
- SOUTH KOREA
- REST OF ASIA-PACIFIC
- LATIN AMERICA
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
- ARGENTINA
- BRAZIL
- MEXICO
- REST OF LATIN AMERICA
- MIDDLE EAST
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
- IRAN
- ISRAEL
- SAUDI ARABIA
- UNITED ARAB EMIRATES
- REST OF MIDDLE EAST
- AFRICA
- A/B Testing Software Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Crazy Egg, Inc.
- Dynamic Yield Ltd.
- Evergage, Inc.
- Instapage
- Kameleoon, simplified joint stock company
- Landingi
- NotifyVisitors
- Omniconvert
- Optimizely, Inc.
- Qubit Digital Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 158 |
| Published | April 2024 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 589.1 Million |
| Forecasted Market Value ( USD | $ 1300 Million |
| Compound Annual Growth Rate | 10.4% |
| Regions Covered | Global |
