Asia-Pacific Color Cosmetics Market Outlook, 2028

Asia-Pacific is expected to witness the highest growth rate in the global market. Asian countries, skincare are considered an important step in one's beauty routine, which has led to the development of hybrid products that combine makeup and skincare benefits. For instance, BB and CC creams, which provide coverage while also offering skin-enhancing benefits such as hydration and sun protection, were first popularized in Asia. Furthermore, Due to hot and humid climates in many Asian countries, there is a high demand for long-lasting and waterproof makeup products that can withstand sweat and humidity. This has led to the development of innovative formulations that offer long-wear benefits. Moreover, many Asian beauty brands place a strong emphasis on skincare ingredients, incorporating ingredients like snail mucin, green tea, and ginseng into their makeup products. This approach reflects the Asian belief that makeup should not only enhance appearance, but also nourish and protect the skin. In addition, growing consumer awareness and preference for the use of colour cosmetics as people become more conscious of their appearance and seek to improve their quality of life. The easy availability of synthetic and natural colour cosmetics is expected to increase market demand for colour cosmetics. Growing cosmetic product adoption due to various benefits such as product freshness preservation during the long time between the time of manufacture and the time the consumer finishes using the product may contribute to the growth of the colour cosmetics market.

According to the research report, Asia-Pacific Color Cosmetic Market Outlook, 2028 the Asia-Pacific market is anticipated to grow at a 6.57% CAGR by 2023-28. The Asia-Pacific region is home to some of the largest and most rapidly growing cities in the world. As more people move to urban areas, there is an increasing demand for beauty products that are suited to city living, such as those that offer protection against pollution and environmental stressors. Furthermore, the popularity of Korean beauty products, also known as K-beauty, has been steadily growing in the Asia-Pacific region and around the world. K-beauty products are known for their innovative formulations, use of natural ingredients, and focus on skincare benefits. As a result, many colour cosmetics brands in the region are incorporating K-beauty-inspired products into their offerings. Similar to K-beauty, Japanese beauty products, also known as J-beauty, are gaining popularity in the Asia-Pacific region. J-beauty products are known for their simplicity, effectiveness, and high-quality ingredients and many consumers are turning to J-beauty products for their skincare and makeup needs. In addition, social media platforms such as Instagram, WeChat, and TikTok have become popular channels for beauty influencers to share their favorite products and beauty routines. This has led to increased demand for products that are featured in social media posts, and many brands are leveraging social media marketing to reach new audiences and build brand awareness. Furthermore, with high levels of UV radiation in many parts of the Asia-Pacific region, there is growing awareness of the importance of sun protection. Many colour cosmetics brands are incorporating SPF into their formulations and offering products that provide protection against both UVA and UVB radiation.

In the Asia-Pacific region, the colour cosmetic market is segmented based on price range into mass and premium segments. The mass segment includes affordable and low-priced cosmetics, while the premium segment includes high-end, luxury products. The mass segment dominates the colour cosmetic market in Asia Pacific due to the rising popularity of affordable and accessible cosmetics among the region's growing middle-class population. Furthermore, the premium segment is growing rapidly, driven by the increasing demand for high-end cosmetics and skincare products among affluent consumers who are willing to pay a premium for quality and exclusivity. This segment includes premium makeup brands such as Chanel, Dior, and Estee Lauder, which are widely available in department stores, specialty stores, and online. In addition, the segmentation based on gender is an important factor in understanding consumer preferences and trends. The women's segment dominates the market and is expected to continue to do so in the coming years. However, the men's segment is also showing promising growth.

Facial colour products will have the highest market share in 2022. As disposable incomes continue to rise in the APAC region, consumers have more money to spend on beauty and personal care products, including facial colour products. Furthermore, consumers in the APAC region are becoming increasingly aware of the importance of skin health and are looking for facial colour products that not only enhance their appearance but also provide skincare benefits such as hydration, protection, and anti-ageing properties. However, mineral-based formulations are becoming increasingly popular for loose face powder in the APAC region. These formulations are often marketed as being natural and gentle on the skin and may contain ingredients like mica, silica, and titanium dioxide to provide a soft and luminous finish. In addition, long-lasting nail polish formulations are becoming increasingly popular in the APAC region. Consumers in the region are looking for nail polishes that can withstand the demands of their busy lifestyles and that can provide a high-quality, chip-free finish for several days.

Based on eye makeup, the market is divided into eye liners/pencils; eye shadow, false eyelashes, and other eye makeup products (false eyelashes, eye primer). With the increasing popularity of eye makeup trends such as smoky eyes, winged eyeliner, and natural-looking eye makeup, eye liners and pencils have become an essential item in the makeup routine of many consumers in the APAC region. As a result, eye liners and pencils are becoming increasingly popular among consumers looking to create a variety of eye makeup looks. However, with the growing popularity of contouring techniques in makeup, consumers in the APAC region are increasingly interested in using lip liners and pencils to create the appearance of fuller, more defined lips. This trend is particularly popular among younger consumers who are looking to experiment with new makeup techniques. In addition, consumers in the APAC region are also looking for hair colour products that offer customization, allowing them to create a unique look that suits their individual style. Brands that offer hair colour products with a wide range of shades, as well as products that can be mixed and matched to create custom shades, are likely to be popular among consumers looking for a personalized hair colour experience.

Based on distribution channels, online channels have emerged as a major distribution channel for colour cosmetic products in the Asia-Pacific region. Customers can browse through a wide range of products, compare prices, and make purchases from the comfort of their homes. Online channels also offer various discounts and promotional offers, making them an attractive option for consumers. Furthermore, brand outlets are stores that sell a particular brand's products exclusively. These stores are usually owned and operated by the brand itself. Brand outlets offer a range of colour cosmetic products, and customers can find all the products of a particular brand under one roof. In addition, brand outlets are stores that sell a particular brand's products exclusively. These stores are usually owned and operated by the brand itself. Brand outlets offer a range of colour cosmetic products, and customers can find all the products of a particular brand under one roof.

Major Companies present in the market:

L'Oréal S.A. , Dabur Ltd, The Himalaya Drug Company, Hindustan Unilever Limited, Marico Limited, Lotus Herbals Pvt Ltd., VLCC Personal Care Limited, Chanel, Henkel AG & Co. KGaA, The Estée Lauder Companies Inc., Revlon Group, Coty Inc, Shiseido Company, Natura&Co, Kao Corporation, Godrej Consumer Products Limited, LVMH Moët Hennessy Louis Vuitton, Amorepacific Corporation, Oriflame Cosmetics AG, Clarins Group

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Hair Care market with its value and forecast along with its segments
• Country-wise Hair Care market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type

• Facial Color Product
• Nails Products
• Hair Color Products
• Lip Products
• Eye Makeup Products

By Face Make-up

• Foundation
• Loose Face Powder
• Concealers
• Blush
• Other Facial Products

By Nails Products

• Nail Polish
• Nail Removers
• Nail Treatment/ Strengtheners
• Other Nail Products (Base coat, Top coat, Nail art stickers)

By Hair Color

• Permanent
• Temporary

By Lip Makeup

• Lip gloss
• Lip Liners/Pencils
• Lip Sticks
• Other Lip Products(lip primer, lip plumber)

By Eye makeup

• Eye Liners/Pencils
• Eye Shadow
• Mascara
• False Eyelashes
• Other Eye Makeup Products (False Eyelashes, Eye)

By Price Range

• Mass
• Premium

By Gender

• Men
• Women

By Distribution Channel

• Specialty Store
• Brand Outlets
• Online Channel
• Convenience Stores
• Other Stores (salon)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this; the author has started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to color cosmetic industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.