Asia-Pacific Goat Milk Product Market Outlook, 2028

Goat milk has been used in traditional Asian cultures for centuries. Indigenous communities in regions such as Mongolia, Tibet, and certain parts of India have long relied on goat milk as a vital source of nutrition and sustenance. They have developed traditional methods of goat milk production, preservation, and consumption. Goat milk is highly regarded for its nutritional value and is considered a wholesome food source. It is rich in proteins, essential amino acids, vitamins (including A, D, and B12), minerals (such as calcium and phosphorus), and healthy fats. Goat milk is often perceived as easily digestible and suitable for individuals with lactose intolerance or cow's milk allergies. In many Asian countries, goat milk is seen as an alternative to cow's milk, particularly for individuals who have difficulty digesting or are sensitive to cow's milk. Goat milk is believed to have a milder flavor and is preferred by those seeking a different taste profile or looking for dairy alternatives. In certain Asian cultures, goat milk is associated with various health benefits. Traditional medicine systems, such as Ayurveda and Traditional Chinese Medicine, recognize the therapeutic properties of goat milk and use it to address specific health concerns. It is believed to promote digestion, boost the immune system, and enhance overall vitality. In certain cultures and festivals across Asia Pacific, goat milk products hold cultural significance. For instance, during the Naadam festival in Mongolia, fermented goat milk known as airag is an important traditional beverage. In India, goat milk-based sweets and desserts are prepared and consumed during religious festivals and celebrations. Goat milk is sometimes used as an ingredient in tea preparations, particularly in certain parts of China and Taiwan. The creamy and slightly sweet flavor of goat milk complements the taste of tea, resulting in a unique beverage experience.

According to the research report Asia Pacific Goat Milk Product Market Outlook, 2028 the Asia Pacific Goat Milk Product market is expected to grow at more than 8.05% CAGR from 2023 to 2028. The growing urban middle class in the Asia Pacific region, coupled with rising disposable incomes, is driving the demand for premium and high-quality goat milk products. Consumers are willing to spend more on products that offer unique flavors, superior quality, and perceived health benefits. The Asia Pacific region has witnessed a surge in the demand for dairy alternatives, driven by factors such as lactose intolerance, allergies, dietary preferences, and ethical concerns. Goat milk and its derivatives, including goat milk-based beverages, cheeses, and yogurt, are emerging as viable options in the dairy alternative market. To ensure product quality, safety, and extended shelf life, the goat milk industry in Asia Pacific is adopting modern processing technologies. These technologies include ultra-high temperature (UHT) pasteurization, aseptic packaging, and advanced filtration methods. This allows for the production of shelf-stable goat milk products that can be stored and distributed more efficiently. Alongside the demand for goat milk products, there is also a growing interest in plant-based alternatives in the Asia Pacific region. This trend is driven by factors such as environmental concerns, ethical considerations, and dietary choices. Manufacturers are responding by introducing plant-based milk alternatives, including goat milk alternatives made from plant sources such as soy, almond, and coconut. While the liquid segment currently holds a largest market share, the solid segment is expected to witness a higher CAGR during the forecast period.

India has a large and growing population with a rising disposable income. As more people seek healthier and premium food options, the demand for goat milk products has increased. The growing middle class, urbanization, and changing lifestyles contribute to the expanding market for goat milk products in India. In India, goats have cultural and religious significance. They are used in various rituals, festivals, and celebrations, and their milk is considered pure and auspicious. This cultural connection fosters a positive perception of goat milk products among consumers. Ayurveda, the traditional Indian system of medicine, recognizes the therapeutic properties of goat milk. It is considered a rejuvenating and nourishing ingredient in Ayurvedic preparations. This cultural belief further promotes the consumption of goat milk products in India. In addition, Goat milk-based infant formula has gained popularity in China. It is considered a suitable alternative for infants with cow's milk protein allergies or digestive issues. Goat milk formula is perceived as gentle and closer in composition to human breast milk, making it a sought-after option for parents. In some Chinese regions, goat milk and its products hold cultural significance. For instance, during the Dragon Boat Festival, a traditional festival in China, goat milk is used in certain rituals and as an offering to deities.

Based on the report, the market is segmented into various product types, including Goat Cheese (Fresh Goat Cheese, Aged Goat Cheese, Flavoured Goat Cheese, etc.), goat milk powder (skimmed milk powder, Full Cream Milk Powder), Goatogurt (set-style Yoghurt, Swiss-style Yoghurt), Butter, and others (ice cream, cajeta). Among them, the goat cheese segment is expected to dominate with a market share of more than 30%. The goat cheese segment is expected to dominate the Asia Pacific Goat Milk Product market. Goat cheese offers a distinct flavor profile that sets it apart from other cheeses. It has a slightly tangy and earthy taste, which appeals to consumers looking for a different gastronomic experience. The versatility of goat cheese in various culinary preparations, such as salads, pastas, pizzas, and desserts, further contributes to its dominance in the market. The adoption of Western food culture, including European-style cheese consumption, has influenced the popularity of goat cheese in the Asia Pacific region. As consumers become more exposed to international cuisines and flavors, goat cheese has gained recognition as a staple ingredient in Western-style dishes and gourmet cooking. In addition, Yogurt has a long-standing tradition in many countries within the Asia Pacific region, where it is consumed as a part of daily diets and cultural practices. Goat yogurt, with its unique taste and nutritional benefits, has found its place within this rich yogurt culture. Goat yogurt is naturally lower in lactose compared to cow's milk yogurt, making it a suitable choice for individuals with lactose intolerance. The reduced lactose content in goat yogurt allows those with lactose intolerance to enjoy the creamy goodness of yogurt without discomfort.

Based on Distribution Channel, Hypermarkets and supermarkets are major distribution channels for goat milk products in the Asia Pacific region. These large retail chains offer a wide range of products, including dairy items. Goat milk products, such as goat milk, goat cheese, and yogurt, are typically found in the dairy section of hypermarkets and supermarkets. These establishments provide a convenient and accessible shopping experience for consumers, allowing them to easily access goat milk products along with their regular grocery shopping. Examples of hypermarkets and supermarkets in the region include Walmart, Carrefour, Tesco, and Lotte Mart. In addition, online platforms have witnessed significant growth as a distribution channel for goat milk products in the Asia Pacific region. Consumers can purchase goat milk products through various e-commerce platforms, including dedicated online retailers, grocery delivery services, and direct-to-consumer websites operated by producers. Online channels provide convenience, accessibility, and the ability to explore a wider range of products, making them increasingly popular among consumers seeking convenience and a diverse selection. Notable online platforms in the region include Alibaba's Tmall, JD, Amazon, and various local online grocery platforms.

Governments in the Asia Pacific region have established quality and safety standards for goat milk products to ensure consumer protection. These standards may include requirements for hygiene, processing, packaging, labeling, and storage of goat milk products. The aim is to ensure that the products are safe for consumption and meet certain quality criteria. Some countries in the Asia Pacific region have certification and accreditation programs in place for goat milk products. These programs involve third-party organizations or government agencies that assess and certify the quality and safety of goat milk products. The certification may involve regular inspections, testing, and compliance with specific standards or guidelines. Governments in the Asia Pacific region may have regulations related to the health and welfare of goats used for milk production. These regulations may cover areas such as animal husbandry practices, veterinary care, disease control, and the use of antibiotics or growth-promoting substances. The aim is to ensure the well-being of the animals and the safety of the milk they produce.

Companies mentioned in the report:

Granarolo S.p.A., Emmi AG, Ausnutria Operations B.V, Royal FrieslandCampina N.V., Saputo Inc., Delamere Dairy, HiPP GmbH & Co. Vertrieb KG., Arla Foods amba, Danone S.A., Holle baby food GmbH, Bubs Australia Ltd, Dairy Goat Co-operative, Hay Dairies Pte Ltd.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Goat Milk Product market with its value and forecast along with its segments
• Country-wise Goat Milk Product market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• China
• Japan
• India
• Australia
• Bangladesh

By Product Type

• Goat Cheese (Fresh Goat Cheese, Aged Goat Cheese, Flavored Goat Cheese, Others)
• Goat Milk Powder (Skimmed milk Powder, Full Cream Milk Powder)
• Goat Yogurt (Set-style Yogurt, Swiss-style Yogurt)
• Butter
• Others (ice cream, cajeta)

By Form

• Liquid
• Solid

By Distribution

• Hypermarket & Supermarket
• Convenience Stores
• Specialty Stores
• Online
• Others (Pharmacy Store, B2B)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Goat Milk Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.