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Australia Media Market Summary and Forecast

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    Report

  • 50 Pages
  • December 2023
  • Region: Australia
  • MarketLine
  • ID: 5935081
Media in Australia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • The media industry is segmented into advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.
  • The Australian media industry had total revenues of $23.8 billion in 2022, representing a compound annual growth rate (CAGR) of 0.6% between 2017 and 2022.
  • The advertising segment accounted for the industry's largest proportion in 2022, with total revenues of $13.4 billion, equivalent to 56.1% of the industry's overall value.
  • Australia accounted for a small share of 4.6% in the Asia-Pacific media industry in 2022.

Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in Australia
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in Australia
  • Leading company profiles reveal details of key media market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Australia media market with five year forecasts

Reasons to Buy

  • What was the size of the Australia media market by value in 2022?
  • What will be the size of the Australia media market in 2027?
  • What factors are affecting the strength of competition in the Australia media market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Australia's media market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Which companies offer substitutes for the main industry?
8 Company Profiles
8.1. WPP plc
8.2. Banco ABC Brasil SA
8.3. Penguin Random House LLC
8.4. The Walt Disney Company
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Australia media industry value: $ billion, 2017-22
Table 2: Australia media industry category segmentation: % share, by value, 2017-2022
Table 3: Australia media industry category segmentation: $ billion, 2017-2022
Table 4: Australia media industry geography segmentation: $ billion, 2022
Table 5: Australia media industry value forecast: $ billion, 2022-27
Table 6: WPP plc: key facts
Table 7: WPP plc: Annual Financial Ratios
Table 8: WPP plc: Key Employees
Table 9: WPP plc: Key Employees Continued
Table 10: Banco ABC Brasil SA: key facts
Table 11: Banco ABC Brasil SA: Annual Financial Ratios
Table 12: Banco ABC Brasil SA: Key Employees
Table 13: Banco ABC Brasil SA: Key Employees Continued
Table 14: Penguin Random House LLC: key facts
Table 15: Penguin Random House LLC: Key Employees
Table 16: The Walt Disney Company: key facts
Table 17: The Walt Disney Company: Annual Financial Ratios
Table 18: The Walt Disney Company: Key Employees
Table 19: The Walt Disney Company: Key Employees Continued
Table 20: The Walt Disney Company: Key Employees Continued
Table 21: Australia size of population (million), 2018-22
Table 22: Australia gdp (constant 2005 prices, $ billion), 2018-22
Table 23: Australia gdp (current prices, $ billion), 2018-22
Table 24: Australia inflation, 2018-22
Table 25: Australia consumer price index (absolute), 2018-22
Table 26: Australia exchange rate, 2018-22
List of Figures
Figure 1: Australia media industry value: $ billion, 2017-22
Figure 2: Australia media industry category segmentation: $ billion, 2017-2022
Figure 3: Australia media industry geography segmentation: % share, by value, 2022
Figure 4: Australia media industry value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the media industry in Australia, 2022
Figure 6: Drivers of buyer power in the media industry in Australia, 2022
Figure 7: Drivers of supplier power in the media industry in Australia, 2022
Figure 8: Factors influencing the likelihood of new entrants in the media industry in Australia, 2022
Figure 9: Factors influencing the threat of substitutes in the media industry in Australia, 2022
Figure 10: Drivers of degree of rivalry in the media industry in Australia, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • WPP plc
  • Banco ABC Brasil SA
  • Penguin Random House LLC
  • The Walt Disney Company