SMEs in the Soft Drink Manufacturing industry produce canned or bottled soft drinks (carbonated and non-carbonated), sport drinks and energy drinks on much smaller scales compared with their large counterparts, such as Coca-Cola Amatil and Asahi. Most of the soft drink produced by SME soft drink manufacturers is classed as a craft soft drink. The industry does not include the production of bottled water, fruit juice drinks or fruit drinks. This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry key players and their market shares.Gone flat: Cost-of-living pressures and rising health concerns have industry demand fizzling out
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