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Rtds in China

  • PDF Icon

    Report

  • 23 Pages
  • July 2023
  • Region: China
  • Euromonitor International
  • ID: 555664
Description Jump to:
In 2022, off-trade sales of RTDs exhibited remarkable growth in volume terms, displaying another year of double-digit increase. This upswing can primarily be attributed to the exceptional performance of spirit-based RTDs. RTDs in China witnessed a significant shift in consumption patterns, with a discernible transition from on-trade to off-trade in 2022.

The analyst's RTDs in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

RTDS IN CHINAKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Resilient off-trade channel amidst the pandemic, but challenges persist for on-trade
  • Overseas brands of RTDs fervently compete to attract consumers’ attention
PROSPECTS AND OPPORTUNITIES
  • Hard seltzers expected to present an opportunity for expansion in RTDs
  • Acceptance of low alcohol RTDs gains traction amongst Chinese consumers
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 2 Sales of RTDs by Category: Total Value 2017-2022
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027
  • ALCOHOLIC DRINKS IN CHINA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
  • MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
  • KEY NEW PRODUCT LAUNCHES
  • Outlook
  • MARKET INDICATORS
  • Table 17 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
  • Table 18 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 19 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 26 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 27 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 28 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 2 Research SOURCES

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Beijing Yanjing Brewery Co Ltd
COFCO Wines & Spirits Co
Zhejiang Guyue Longshan Shaoxing Wine Co Ltd
Harbin Brewery Group Ltd
Henan Jinxing Brewery Group
Sichuan Yibin Wuliangye Distillery Co Ltd
Tsingtao Brewery Co Ltd
Yantai Changyu Group Co Ltd
China Resources Enterprise Co Ltd

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About the Ready to Drink Alcoholic Beverage Market

The Ready to Drink Alcoholic Beverage (RTD) market within the context of Beer is a rapidly growing segment of the beer industry. RTD beverages are pre-mixed alcoholic drinks that are ready to consume without any additional preparation. These beverages are typically packaged in cans or bottles and are often flavored with fruit or other ingredients. RTD beverages are typically lower in alcohol content than traditional beer, making them a popular choice for those looking for a lighter, more refreshing beverage. RTD beverages have become increasingly popular in recent years due to their convenience and portability. They are often marketed as a healthier alternative to traditional beer, as they are typically lower in calories and carbohydrates. Additionally, RTD beverages are often packaged in smaller containers, making them a more convenient option for those looking for a single-serve beverage. Some of the major players in the RTD Beer market include Anheuser-Busch InBev, Heineken, Molson Coors, and Constellation Brands. Other notable companies include Kirin, Asahi, and Carlsberg. Show Less Read more

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