Global Cut Flowers Market, By Type, By Application, By Flower Colors, By Distribution Channel, Estimation & Forecast, 2018-2031

The global cut flowers market held a market value of US$ 30.63 Billion in 2022, with a value of US$ 51.9 Billion by 2031

The global cut flowers market held a market value of US$ 30.63 Billion in 2022, with a value of US$ 51.9 Billion by 2031. The market is anticipated to register a CAGR of 6.25% during the forecast period. The market volume in 2022 was 3052.01 thousand units and is expected to grow at a rate of 5% over the anticipated period.

Research has shown that having flowers in the home or workplace can provide numerous health benefits. Flowers are known to have a positive impact on mood, and can help to reduce feelings of stress and anxiety. The sight and smell of fresh flowers can trigger positive emotions and help to create a more relaxed and calm environment. Studies have shown that having flowers in the workplace can increase productivity and creativity. Flowers can help to stimulate the brain and improve cognitive function, leading to better concentration and focus.

Growth Influencers:

The health advantages of cuts flowers
Cut flowers can help to improve indoor air quality by reducing levels of harmful chemicals and pollutants. Plants and flowers are natural air purifiers, and can help to remove toxins and improve overall air quality. Also, flowers have also been shown to have a positive impact on recovery time in hospital patients. Patients who had flowers in their hospital room reported less pain, anxiety, and fatigue, and had lower blood pressure and heart rate.

All these health advantages of cut flowers have made them a popular choice for home décor, events, and corporate settings, driving the growth of the cut flowers market. Consumers are becoming more aware of the benefits of having flowers in their lives, leading to increased demand for fresh and beautiful blooms. Additionally, advances in transportation and technology have made it easier to transport and preserve cut flowers, making them more widely available and accessible.

Increase in usage of cut flowers in retail and hospitality
The increase in the usage of cut flowers in retail and hospitality is one of the key drivers for the cut flowers market. Cut flowers are popular in retail and hospitality settings as they add beauty, color, and fragrance to the space, creating a welcoming atmosphere for customers and guests. The use of cut flowers has become an important aspect of visual merchandising and interior decoration in these sectors, leading to a growing demand for cut flowers.

In the retail industry, cut flowers are used in various settings such as in-store displays, window displays, and as part of product presentations. Flowers are often used to highlight certain products, create a certain ambiance, or to provide a pleasant shopping experience for customers. Retailers also use cut flowers for special events such as product launches, store openings, and seasonal promotions, further driving the demand for cut flowers in this industry.

In the hospitality industry, cut flowers are used to decorate hotel lobbies, conference rooms, guest rooms, and restaurants. They are also used for special events such as weddings, banquets, and corporate functions. The use of cut flowers in these settings creates a warm and welcoming environment for guests and contributes to the overall customer experience.

Segments Overview:

The global cut flowers market is segmented into type, application, flower colors, and distribution channel.

By Type

• Rose
• Chrysanthemum
• Carnation
• Gerbera
• Anthurium
• Orchids
• Gladiolus
• Tuberose
• Others

The rose segment is projected to grow highest with the fastest growing rate of 7.2% over the anticipated period. The segment also held the largest market share of 42.8% in 2022.

By Application

• Home
• Commercial
• Restaurants & Cafes
• Hotels
• Airports
• Wedding Destinations
• Salon
• Others

The commercial segment is projected to hold the highest CAGR of 6.9% over the forecast period. Moreover, the segment also held the largest market share of 84.6% in 2022.

By Flower Colors

• White
• Purple, Lavender or Blue
• Yellow or orange
• Red pink

The purple, lavender or blue held the highest market share with 33.7% in 2022. The white segment is projected to hold the highest CAGR of 33.7% over the forecast period.

By Distribution Channel

• Online
• Offline
• Supermarkets and Hypermarkets
• Specialty Store/Florists

The online segment held the highest market share of 84.3% in 2022, the segment is also likely to grow highest with a CAGR of 6.6% from 2023 to 2031.

Regional Overview

By region, the global cut flowers market is divided into Europe, North America, Europe, Middle East & Africa. The North American market for cut flowers is divided into the US, Canada, and Mexico. Moreover, the European enterprise cut flowers market is segmented into the UK, Germany, France, Italy, Spain, Poland, Russia, and rest of Europe. The European market for cut flowers held the highest market share with 58.4% in 2022.

Furthermore, the Middle East & Africa region is divided into UAE, Saudi Arabia, South Africa, Qatar, Kuwait, Iraq, Madagascar, Kenya, and rest of Middle East and Africa. The MEA region is expected to hold the fastest growth rate of 7% over the forecast period.

Competitive Landscape

Afriflora Sher, Dümmen Orange, MultiFlora, Karen Roses, Oserian, Selecta one, Rosebud Limited, The Kariki Group, Washington Bulb Co., Inc., The Queen's Flowers, and others are the key players. The cumulative market share of the four major players is close to 40%. For instance, in April 2022, a brand-new experimental project was started in order to deal with the water hyacinth problem in Lake Ziway. Five flower nurseries, including Sher Ethiopia, Ziway Roses, AQ Roses, Braam Roses, and Herburg Roses, are also involved in the two-year project. The other partners are IDH, Haile Resort, different PUM experts, implementation partner Fair & Sustainable, and IDH. The initiative aims to produce dried water hyacinth briquettes as a charcoal substitute in addition to weaving baskets. There should be a development of small businesses for women and young individuals. If the trial is a success, it might be extended to a larger area close to the lake, enabling the processing of more water hyacinth.

The global cut flowers market report provides insights on the below pointers:

• Market Penetration: Provides comprehensive information on the market offered by the prominent players
• Market Development: The report offers detailed information about lucrative emerging markets and analyzes penetration across mature segments of the markets
• Market Diversification: Provides in-depth information about untapped geographies, recent developments, and investments
• Competitive Landscape Assessment: Mergers & acquisitions, certifications, product launches in the global cut flowers market have been provided in this research report. In addition, the report also emphasizes the SWOT analysis of the leading players.
• Product Development & Innovation: The report provides intelligent insights on future technologies, R&D activities, and breakthrough product developments
• Pricing Analysis: Pricing analysis of various components used in the manufacturing
• Manufacturing Cost Analysis: Cost-share of various components in cut flowers, cost analysis of cut flowers, unit cost analysis of cut flowers

Cut Flowers Market Overview

• Cut Flowers Exim Data
• Consumer Behavior Analysis

The global cut flowers market report answers questions such as:

• What is the market size and forecast of the global cut flowers market?
• What are the inhibiting factors and impact of COVID-19 on the global cut flowers market during the assessment period?
• Which are the products/segments/applications/areas to invest in over the assessment period in the global cut flowers market?
• What is the competitive strategic window for opportunities in the global cut flowers market?
• What are the technology trends and regulatory frameworks in the global cut flowers market?
• What is the market share of the leading players in the global cut flowers market?
• What modes and strategic moves are considered favorable for entering the global cut flowers market?