Europe Beer Market Outlook, 2028

Europe boasts a rich and vibrant beer culture that spans centuries, with each country contributing its own unique brewing traditions, flavors, and styles. From the hop-filled brews of Germany to the iconic pints of Ireland, the European beer market offers a diverse and captivating experience for beer enthusiasts and connoisseurs worldwide. Beer production and consumption have deep historical roots in Europe, dating back to ancient civilizations such as the Sumerians and Egyptians. Over time, brewing techniques were refined and passed down through generations, leading to the emergence of distinct regional styles. From the traditional lagers of Central Europe to the ales of Britain, European beer heritage has shaped the global brewing industry. There have been major shifts and changing trends in the European beer market. Craft beer has seen a spectacular rise in popularity across the continent due to its focus on quality, innovation, and small-scale manufacturing. Smaller, independent breweries now have a platform to show off their originality and seize specialized markets thanks to this trend.

According to the research report Europe Beer Market Outlook, 2028, the market is anticipated to add more than USD 48.90 Billion from 2023 to 2028. Europe's social traditions and culture are strongly influenced by beer. Beer is frequently connected to gatherings, parties, and cultural activities. Many European nations have strong local beer traditions and preferences, which add to the variety and individuality of the beer market. The beer market is largely driven by consumer tastes and preferences. Premium and craft beers have become increasingly popular recently as customers want higher quality, distinctive flavors, and a more individualized beer-drinking experience. The need for low-alcohol or alcohol-free solutions is also being driven by health-conscious customers, which is encouraging the creation of new goods to meet their needs.

Breweries are always coming up with new ideas to satisfy changing consumer expectations. Innovation is crucial to driving the business, from experimenting with novel ingredients and flavors to creating sustainable brewing techniques. Brand positioning, packaging, and digital marketing are all effective marketing techniques that have an impact on consumer preferences and market expansion. The presence of international, regional, and local competitors makes the European beer industry extremely competitive. The leading firms are concentrating on growing their share of the beer market despite the fragmented nature of the industry. Asahi Group Holdings Ltd., Anheuser-Busch InBev, Bitburger Brewery, Carlsberg Group, and Heineken NV are just a few of the key companies in the European beer market. The beer market benefits from the hospitality and tourism industries, which draw a sizable number of travelers to Europe each year. Beer-related tourism is encouraged by the fact that tourists frequently look for authentic breweries, local beer experiences, and beer festivals.

Lager is one of the most widely consumed beer types in Europe. It is known for its crisp, clean taste and light to medium body. The popularity of lagers can be attributed to their refreshing character and widespread availability. Countries like Germany, the Czech Republic, and the Netherlands have a strong lager culture, with iconic beer styles such as Pilsner and Helles being particularly popular. The craft beer movement has led to an increased appreciation for a wide range of beer styles in Europe. Craft breweries experiment with various beer types, including IPAs, pale ales, stouts, sours, and barrel-aged beers. The desire for regular or premium beers differs depending on elements including personal preference, the situation, and cultural influences. Standard lagers with constant flavors are still preferred in various European nations where beer is thoroughly ingrained in the culture, such as Germany and the Czech Republic. There is an increasing demand for premium beers that have a variety of flavors and cutting-edge brewing techniques in other countries, especially those where the craft beer movement has gained support. Cultural norms, drinking patterns, convenience, and cost are just some of the variables that may have an impact on a consumer's preference for on-trade or off-trade distribution channels. On-trade facilities continue to be well-liked gathering places where people congregate to socialize and sample a variety of beers in several European nations where they are strongly embedded in the local culture. Off-trade channels, on the other hand, have experienced tremendous development as a result of consumer demand for convenience, aggressive pricing, and a desire to consume beer in the comfort of their own homes.

In Europe, glass bottles have long been a common beer packaging option. They provide a classic and upscale look while enabling customers to appreciate the color and clarity of the drink. Glass containers also aid in preserving the flavor and carbonation of the beer. In the European beer market, aluminum cans have seen a substantial increase in popularity. Cans provide a number of benefits, such as portability, light weight, and improved protection from oxygen and light, which can damage the quality of beer. Additionally, sustainability concerns are becoming increasingly important, driving breweries to explore more eco-friendly packaging options, such as recyclable materials or innovative packaging solutions that minimize environmental impact. In European beer culture, traditional beer varieties have a place. These fashions frequently have deep historical roots and are intimately linked to particular nations or areas. For instance, Czech lagers like Czech Pilsner, German lagers like Pilsner and Märzen, Belgian Trappist ales, British bitters and stouts, and Irish dry stouts like Guinness

Brewers of Europe, CAMRA, and national brewers' organizations are examples of authorized associations that promote, advocate for, and advise the beer sector. They are vital in advocating for the interests of breweries, encouraging responsible drinking, and encouraging cooperation between industry participants. Craft brewer and organic certifications, as well as PDO and PGI designations, help to differentiate products on the market and promote quality. Breweries benefit from these certifications by being able to stand out in a crowded market and provide customers with trust in the products they buy. The European beer market is constantly adapting to changing customer tastes and emerging trends. It continues to be a fascinating and dynamic tapestry where ancient customs mix with contemporary inventions to provide a beer environment that is as varied and fascinating as the continent itself. The creativity, workmanship, and cultural relevance of this beloved beverage are truly celebrated in the European beer industry.

Considered in this report

• Geography: Europe
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Europe Beer market with its value and forecast along with its segments
• Country-wise Beer Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United Kingdom
• Germany
• Italy
• Spain
• Russia
• France

By Product Types:

• Lager
• Ale
• Stout & Porter
• Malt
• Others(pilsner, hard seltzer, kegs, porter)

By Category:

• Standard Beer
• Premium Beer

By Packaging:

• Bottle
• Cann

By Production:

• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel:

• On Trade
• Off Trade

By Beverages Type:

• Alcoholic
• Non- Alcoholic

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.