Laundry care is one of the largest (in terms of volume) and fastest-growing categories within home care in Italy, with sustainability a key trend in this product area in 2022, as Italian consumers continued to move towards “green” products that used recyclable/recycled packaging in laundry care. For example, leading brand Tide is now using eco-friendly HDPE bottled packaging that is 100% recyclable and creates zero production waste that needs to be disposed of.
The Home Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Home Care Packaging in Italy report offers insight into key trends and developments driving packaging across the category.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care Packaging market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
HOME CARE PACKAGING IN ITALYKEY DATA FINDINGS
2022 DEVELOPMENTS
- Eco-friendly packaging gains further momentum in detergents in 2022
- Italian brands design unconventional packaging with innovative reusability
- Smaller pack sizes gaining momentum in home care in Italy in 2022
- Plastic pouches expected to continue gaining share in dishwashing
- Sustainability becoming ever more important in home care packaging
