South America, Middle East & Africa Wine Market Outlook, 2028

South America has a strong tradition of wine and spirits, but the popularity of sake is relatively new. Sake consumption has been growing steadily, especially in urban centres with a vibrant food and beverage scene. This emerging sake culture creates a sense of curiosity and exploration among consumers, creating opportunities for unique experiences and flavours. Furthermore, as the interest in sake grows in South America, sake education programmes and certifications have been introduced to provide comprehensive knowledge and training. Organisations and schools offer courses that cover various aspects of sake, including production, tasting techniques, and food pairing. These educational initiatives contribute to the development of a knowledgeable sake community and industry professionals in the region. Moreover, sake bars and restaurants dedicated to showcasing and promoting sake have emerged in South American cities. These establishments offer a wide selection of sake brands and provide a platform for consumers to explore different styles and flavours. Sake sommeliers and knowledgeable staff guide customers in choosing sake that complements their preferences and the cuisine they are enjoying. In addition, South America is known for its vibrant and innovative cocktail culture. Bartenders and mixologists in the region have embraced sake as a versatile and unique ingredient in cocktail recipes. Sake-based cocktails are gaining popularity, combining the traditional flavours of sake with local fruits, herbs, and spirits to create refreshing and exotic drinks. Moreover, in the Middle East, where luxury hotels, resorts, and fine dining establishments are prominent, sake is often associated with elegance, sophistication, and exclusivity. Sake's presence in upscale venues adds to its aura as a premium beverage option, catering to discerning consumers looking for unique and high-quality offerings. In addition, in many Middle Eastern and African cultures, hospitality is highly valued. Offering guests a special beverage like sake showcases warmth, generosity, and a desire to provide a memorable experience. Sake's unique characteristics and cultural associations make it an ideal choice for hosting and entertaining guests in these regions.

According to the research report, South America, Middle East & Africa Sake Market Outlook, 2028 the market is anticipated to grow with 4.97% by 2023-28. South America is witnessing the emergence of small-scale and craft sake producers who focus on producing artisanal and high-quality sake. These producers often have unique flavour profiles and target niche markets. As the craft sake industry expands, there may be a demand for specialised sake machines that cater to the needs of small-scale production, such as compact fermentation tanks, koji production machines, and bottling equipment. Furthermore, South America is known for its vibrant festivals and cultural events that celebrate various traditions and cuisines. Sake-themed events, tastings, and festivals can generate interest in sake consumption and production. As these events grow in popularity, sake producers may seek to expand their production capabilities with the help of sake machines to cater to the increased demand during such occasions. Moreover, South America is a popular tourist destination, attracting visitors from around the world. The region's diverse cultural heritage and natural beauty make it an appealing choice for travellers. As tourists seek authentic experiences, the demand for traditional and exotic beverages like sake increases. Sake machines are essential for hotels, resorts, and entertainment venues to serve high-quality sake to their guests efficiently. In addition, advances in technology have led to the development of sophisticated sake machines that offer enhanced functionality and automation. These machines can control and maintain precise brewing conditions, ensuring consistent quality and taste. The incorporation of smart features, such as temperature and fermentation control, simplifies the sake production process and reduces the margin of error, making sake machines an attractive investment for businesses.

The Middle East and Africa have witnessed a growing interest in mixology and craft cocktails. This trend has extended to sake, with bartenders and mixologists incorporating sake into innovative cocktail recipes. Sake cocktails offer a unique twist on traditional cocktails and provide an opportunity to showcase the versatility of sake as a base spirit. Furthermore, sake is increasingly being considered a unique and sophisticated gift option in the Middle East and Africa. The cultural significance and premium image of sake make it an attractive choice for corporate gifting, special occasions, and celebrations. Some retailers and specialty stores offer curated sake gift sets, highlighting the exclusivity and craftsmanship of the beverage. In addition, as sustainability and eco-consciousness continue to grow as global concerns, there is an increasing demand for sustainable and organic sake in the Middle East and Africa. Consumers are seeking sake produced with environmentally friendly practises, such as organic rice cultivation, water conservation, and renewable energy usage. Sake producers who embrace sustainability are likely to gain favour among environmentally conscious consumers.

Brazil has seen a rise in local sake production. Some Brazilian breweries have started producing their own sake, incorporating local ingredients and techniques while maintaining traditional brewing methods. This localised production contributes to the growth of the sake industry within the country. Furthermore, with the growing interest in sake, educational institutions and organisations in Brazil have started offering courses and certifications in sake production, appreciation, and sommelier training. These initiatives contribute to the development of expertise and knowledge about sake within the country. Moreover, Brazil hosts various sake festivals and events throughout the year, celebrating Japanese culture and cuisine. These festivals provide opportunities for people to taste different types of sake, learn about its production process, and experience traditional Japanese rituals associated with sake consumption. In addition, some sake producers have started labelling their bottles in Portuguese, providing information and descriptions in the local language. This makes sake more accessible and easier to understand for Brazilian consumers who may not be familiar with Japanese terminology. Japanese restaurants in South Africa play a significant role in introducing and promoting sake to the local market. Sake is commonly served and enjoyed alongside sushi, sashimi, and other Japanese dishes. Many Japanese restaurants have knowledgeable staff who can recommend suitable sake options to complement the flavours of the cuisine. Furthermore, sake appreciation clubs and societies are emerging in South Africa. These clubs bring together sake enthusiasts and provide a platform for sharing knowledge, hosting tasting events, and discussing the various aspects of sake production and culture. Moreover, South Africa has a growing craft beverage movement that encompasses beer, spirits, and other fermented beverages. Sake is slowly being recognised as part of this movement, with some craft beverage enthusiasts and producers showing interest in exploring and promoting sake within the local scene.

Junmai Ginjo sake has been gaining popularity in South America as consumers develop a taste for premium and high-quality sake. Its smooth and refined flavour profile, along with its complex aroma, appeals to the discerning palates of sake enthusiasts in the region. Furthermore, Junmai Ginjo is classified as a premium sake variety, indicating its superior quality and craftsmanship. It is made from rice polished to at least 60% removal of the outer layer, resulting in a clean and delicate taste. This premium designation makes Junmai Ginjo a sought-after choice among sake connoisseurs in South America. Moreover, Junmai Ginjo sake's versatility and balanced flavour profile make it an excellent companion for a wide range of cuisines. In South America, where the culinary scene is diverse and vibrant, Junmai Ginjo sake is often paired with local dishes, including ceviche, grilled meats, and seafood, creating unique flavour combinations and enhancing the dining experience. In addition, ordinary sake typically has a well-rounded flavour profile, often described as light, mellow, and slightly sweet. Its versatility makes it suitable for various occasions and food pairings, making it an approachable choice for those new to sake or looking for an everyday drinking option. Furthermore, in South America, it is not uncommon to serve ordinary sake warm or at room temperature. The gentle heating enhances the aromas and brings out the flavours, providing a comforting and cosy experience, particularly during the colder months.

In the Middle East and Africa, sake is typically divided into two main segments based on application: commercial use and home use. Commercial use refers to the application of sake in the foodservice industry, including restaurants, bars, hotels, and catering services. Furthermore, some establishments may host sake tasting events, sake pairing dinners, or other promotional activities to educate customers about sake and enhance its visibility in the commercial market. In addition, home use refers to the consumption of sake in residential settings, where individuals or families enjoy sake for personal consumption or entertaining guests. Furthermore, some individuals who appreciate the cultural and gastronomic aspects of sake may invest in a sake set, which typically includes a tokkuri (sake flask) and ochoko (small sake cups), to enhance their home sake-drinking experience.

The 40-60 year old age group often represents a financially stable and established consumer base. Furthermore, they typically have higher disposable incomes and are willing to spend on premium and high-quality products. Moreover, their purchasing power and willingness to invest in higher-end sake varieties contribute to the growth and dominance of this segment. In addition, the 40-60 year old age group often participates in social and business engagements where sake plays a significant role. In addition, On-trade distribution refers to the sale of sake through establishments where it is consumed on-site, such as restaurants, bars, hotels, and clubs. This channel is crucial for introducing sake to new consumers and raising awareness about the product. Furthermore, some South American restaurants that fuse Asian flavours and ingredients with local cuisine also include sake on their beverage menus. These establishments cater to a broader audience seeking unique culinary experiences. In addition, off-trade distribution refers to the sale of sake through retail stores, supermarkets, liquor shops, and online platforms, where customers can purchase sake for consumption at home. Moreover, these stores focus on offering a wide variety of alcoholic beverages, including sake. They often stock different types of sake, such as junmai, honjozo, ginjo, and daiginjo, providing consumers with a broader selection.

Considered in this report

• Geography: South America, Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Brazil
• Argentina
• South Africa

Aspects covered in this report

• South America, Middle East & Africa Sake market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Types

• Junmai
• Ordinary sake
• Honjozo
• Junmai Ginjo
• Ginjo
• Junmai Daiginjo

By Age Group

• 40-60 Years Old
• 20-40 Years Old
• Above 60 Years Old

By price Range

• Low
• Premium
• Medium

By Application

• Commercial Use
• Home Use

By Distribution Channel

• On-trade
• Off-trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Sake industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.