North America Laptop Market Outlook, 2029

In 2021, North America held a dominant position in the laptop market, a situation that is anticipated to persist. For the reason that of its strong gaming culture, North America is also anticipated to lead the gaming laptop industry. In the worldwide laptop market, North America holds a leading position, with the US and Canada emerging as key revenue-producing nations. North America is growing due to a number of factors, such as the prevalence of large technological companies, the laptop industry, and the increasing use of 5G Internet services.

Important companies like Apple, Dell, HP, and Microsoft are also based in North America, giving them a significant advantage in terms of laptop sales and distribution channels. In the US, millions of adults played video games in 2020, demonstrating the significant popularity of video games in the area. This opens up a lot of room for expansion, especially in the field of gaming laptop development. Consequently, during the projected period, these factors are driving market expansion in North America.

According to the research report 'North America Laptop Market Outlook, 2029', the North America Laptop Market was valued more than USD 50 billion in 2023. Online learning, remote work, and a greater reliance on technology for a variety of tasks have all had an impact on the need for laptops in North America. The COVID-19 pandemic hastened the transition to virtual learning and distant work, which has increased demand for laptops. The North American laptop market is dominated by large laptop manufacturers and brands, such as Dell, HP, Lenovo, Apple, and others. The market is broad and offers a variety of laptops to suit various customer sectors, such as general consumers, gamers, students, and business professionals.

Growing discretionary wealth creates opportunity for luxury-focused buyers to be drawn to high-end laptops with superior features and materials. Well-known companies like Apple, Dell, and HP rely on their devoted client bases and strong brand perceptions to generate on going demand. Purchase decisions can be influenced by well-timed specials and promotions during peak seasons and times of economic instability. The need for laptops with strong specifications and immersive features is expanding due to the popularity of online gaming and video streaming services. Numerous retail channels, such as traditional storefronts, internet merchants, and direct sales via manufacturer websites, are used to sell laptops.

Laptop sales are significantly influenced by e-commerce platforms, which provide customers with an easy way to search and buy. With CPUs like the AMD Ryzen 9 and Intel Core i9, laptops are becoming more and more powerful, allowing for smooth gaming, fast handling of demanding creative jobs, and seamless multitasking. With its amazing images, deeper blacks, richer colors, and broader viewing angles, organic light-emitting diode (OLED) displays provide an immersive visual experience for watching movies, video games, and creative work.

Major Drivers

Increased use of laptops in educational settings: The growing use of laptops in educational institutions is one of the main factors propelling the growth of the laptop industry. Laptops are becoming more and more common in classrooms in educational institutions like schools and universities because of their price, wireless connectivity, and ease. It facilitates note-taking by students, group work, student writing and editing choices, assignment and assessment structuring, and interactive learning. Furthermore, educational institutions are integrating virtual technologies and providing remote learning opportunities, allowing learners to access their education at their convenience. Worldwide, educational institutions are adopting laptops in large numbers to help students learn and to make teachers more effective.

Trends in Technology: Many people's life in the twenty-first century now rely heavily on their laptops. Considering how multifunctional and portable they are, this is hardly surprising. Nevertheless, there is very little room for laptop sales to rise. Every year, people see the development and launch of amazing new technologies. As more laptops are sold and more people use computers for personal and business purposes, more customers are requesting longer battery lives. This is especially true for people who can't plug their laptop charger into a power outlet and frequently use their laptops on the go. These days, laptop batteries usually last eight to twelve hours. On the other hand, things might improve even more soon. Recent releases offer impressive battery life. For example, the 14-inch MacBook Pro model from 2021 can play videos for up to 17 hours, while the 16-inch model can play videos for up to 21 hours. Customers could thus anticipate seeing laptops with noticeably longer battery lives in 2022.

Major Challenges

Disruptions to the Supply Chain: Like many other industries, the laptop sector has been impacted by interruptions in the global supply chain. Factors like as shortages in semiconductor chips, logistical challenges, and disruptions caused by the COVID-19 epidemic might affect the manufacture and availability of laptops. Laptops are made up of a variety of parts that are purchased from different vendors. Production delays and higher prices can result from supply chain disruptions affecting parts including memory modules, screens, batteries, and other necessary components. Disruptions in the supply chain may result in higher expenses for producers. Key component shortages could result in higher component pricing, which manufacturers might then pass along to customers in the shape of higher laptop prices.

Financial Aspects The general cost structure of computers and pricing tactics can be impacted by economic factors including inflation and changes in currency exchange rates. Consumer purchasing power can be impacted by various economic factors, including but not limited to inflation, unemployment rates, and overall consumer confidence. Consumers may have less discretionary income in a difficult economic climate, which would lower demand for high-end laptops and hinder market expansion overall. Currency exchange rate fluctuations may have an impact on laptop manufacturers' cost structures. Production costs may rise if the local currency depreciates in relation to the currencies of nations that supply raw materials or are the sites of manufacture. The costs incurred by manufacturers can be either absorbed by them or transferred to customers in the form of higher prices.

Based on type, the laptop market is segmented as follows: traditional, 2-in-1 laptop.

When comparing certain ultra-books or thin-and-light models to traditional laptops, it is usually easier to upgrade or replace the components in traditional computers. Users that value being able to update or fix their devices may find this appealing. Traditional laptops are preferred by many companies and organizations for their workers because of their dependability, manageability, and compatibility with common business software. Conventional laptops frequently work well with the current IT infrastructure of businesses. For routine computer operations like word processing, web browsing, and multimedia consumption, traditional laptops work well. They frequently provide enough performance for the typical user to get by without the specific features present in more specialist markets.

The market is segmented by screen size into: personal, business, gaming, others.

Companies are putting more and more emphasis on digitalization and cloud-based solutions, which means they need laptops with powerful processors, lots of connectivity, and platform and software compatibility. There is an increasing need for secure laptops with advanced encryption, authentication mechanisms, and endpoint security capabilities due to growing worries about data breaches and cyber-attacks. Business laptops provide comprehensive solutions for corporate contexts and prioritize security. Companies are compelled to adhere to industry an standards and data privacy law, which forces them to purchase laptops with capabilities that support safe data handling and legal compliance.

Based on screen size the market can be categorized by Up to 10.9' Inch, 11' to 12.9' Inch, 13' to 14.9' Inch, 15.0' to 16.9' Inch, More than 17' Inch.

A larger screen gives professionals and business user’s additional workspace for using productivity apps like spread sheets and documents. This may result in more productive work and a more comfortable workplace. These are reasonably priced, multipurpose laptops that may be used for a variety of purposes. Whether it's for work, pleasure, or general-purpose computing, the 15.0' to 16.9' inch laptops can meet varied user preferences. Advances in display technology allow for reduced bezels, enabling manufacturers to put larger screens into smaller chassis. This maximizes screen real estate in the 15.0' to 16.9' range while maintaining portability.

Price-based market segmentation includes the following: by up to USD 500, USD501 to USD 1000, USD 1001 to USD 1500, USD 1501 to USD 2000, above USD 2001.

The USD 501 to USD 1000 segment is market leader. More potent processors, memory combinations, and storage options are now accessible within this price range because to technological advancements. Users may now complete daily chores more quickly, including simple photo and video editing. In order to attract consumers who are on a tight budget, major laptop makers engage in heated competition by providing appealing bargains, discounts, and promotions. Usually priced in this range, Chromebooks provide a cloud-based, user-friendly experience at an affordable price. Students, infrequent users, and others who mainly utilize web-based apps will find them suitable.

With a wide range of devices to fit different needs and budgets, the laptop industry in the US is a complex and ever-changing landscape. The only nation with a bigger market for laptops than the US is China. Growth is expected to level off in the next years, with the premium and gaming segments expected to do better than the market overall. In the US, there is fierce competition and a thriving laptop market. Numerous factors, including customer preferences, technological advancements, and economic conditions, have an impact on the market. Numerous well-known businesses, such as Apple, Dell, HP, Lenovo, and others, dominate the US laptop industry.

Apple's MacBook series has gained immense popularity because to its design, build quality, and integration into the macOS ecosystem. It is often known that Dell and HP offer a wide range of laptops to satisfy different client needs. American buyers usually look for goods that combine usefulness, design, and affordability in a harmonious way. Ultra books and lightweight laptops are popular due to their portability, while gamers are very interested in gaming laptops. Chromebooks, which run Google's Chrome OS, are growing more and more popular in the education sector and among consumers who simply need basic computer power. Leading laptop brands in Canada include Lenovo, Dell, HP, Apple, and others.

Apple's popular MacBook series and a variety of Windows-based laptops are offered to satisfy a wide range of customer needs. Canadian consumers have diverse tastes in laptops, just as those in many other countries. A number of factors are taken into account while buying, such as cost, features, design, and brand reputation. Since many students use laptops for distant learning, the Canadian education sector has an effect on the demand for these devices. Companies that buy laptops for their employees also add to the market. Technological advancements are driving the Canadian laptop market, with buyers seeking out devices with the newest CPUs, improved graphics, high-definition screens, and other cutting-edge features.

The trend was the adoption of CPUs with reduced power and consumption, such Intel's Tiger Lake and AMD's Ryzen series. In Mexico, the laptop market is thriving and growing. Consumer choices have a big impact on the laptop market. It's probable that Mexican clients have certain preferences when it comes to costs, features, styles, and brands. The trend toward remote work and the need for portable computing devices may have an impact on the demand for laptops in Mexico.

The key players in the market are investing resources in research & development activities to support growth and enhance their internal business operations. The report will include company analysis based on their financial performances, product benchmarking, key business strategies, and recent strategic alliances. Companies can be seen engaging in mergers & acquisitions, and partnerships to further upgrade their products and gain a competitive advantage in the market.

They are effectively working on new product development and enhancement of existing products to acquire new customers and capture more market shares. For instance, in May 2023, ASUSTeK Computer Inc. the company’s gaming laptop division, ASUS Republic of Gamers (ROG), announced a multiyear partnership renewal with KOI e-sports to provide them with advanced gaming laptops and PCs for competitions. The company would also assist in training KOI e-sports staff to handle ASUS gaming systems more efficiently.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Laptop market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Type

• Traditional
• 2-In1 Laptop

By Application

• Personal
• Business
• Gaming
• Other

By Screen Size

• up To 10.9' Inch
• 11' To 12.9' Inch
• 13' To 14.9' Inch
• 15.0' To 16.9' Inch
• More Than 17' Inch

By Price

• up To USD 500
• USD 501 To USD 1000
• USD 1001 To USD 1500
• USD 1501 To USD 2000
• Above USD 2001

By Design

• Ultra Book
• Note Book
• Other (Chrome Book,Net Book)

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Laptop industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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