North America Microencapsulation Market Size, Share & Trends Analysis Report By Application (Pharmaceutical & Healthcare Products), By Technology (Coating, Emulsion, Spray Technologies, Dripping, Others), By Region, And Segment Forecasts, 2023 - 2030

The North America microencapsulation market size is anticipated to reach USD 9.0 billion by 2030. The industry is expected to expand at a CAGR of 9.4% during the forecast period. Increasing investments in pharmacological research and the consequent development of new-age drugs would create opportunities for microencapsulation applications in the region in the foreseeable future, resulting in significant market growth.

According to a report by Atradius Group, North America is the largest pharmaceutical market, with the U. S. accounting for nearly 45% of consumption and 22% of production globally in 2022. Furthermore, the presence of major multinational enterprises such as Johnson & Johnson, Estee Lauder, Proctor & Gamble, Colgate-Palmolive, and Unilever, with a prime focus on new product development, shall provide opportunities for encapsulation applications such as essential oils for use in cosmetic formulations of beauty care, hair care, and perfumery in the region.

The microencapsulation market in North America is a rapidly evolving industry, driven by advancements in technology, changing consumer demands, and the emergence of new application areas, which are expected to boost the demand for the technology. Additionally, the demand for functional food and nutraceutical products is on the rise in the region. Microencapsulation can be used to enhance the stability, shelf-life, and bioavailability of these products, which has led to increased demand for microencapsulation in the food and beverage industry.

Market players are seeking acquisitions, mergers, and collaborations to develop innovative and advanced solutions. In addition, manufacturers are also adopting notable strategies like geographical expansions and the development of new products to address the demand from end-use industries and enhance their market penetration.

For instance, in October 2021, Milliken & Company, an industrial manufacturer catering to the healthcare, flooring, chemical, and textile industries, announced the acquisition of Encapsys, LLC, a provider of unique microencapsulation products. This acquisition will accelerate the development of sustainable solutions for the markets and customers that Milliken & Company serves, by expanding its portfolio of specialty chemicals with global reach.

North America Microencapsulation Market Report Highlights

• The demand for microencapsulation in pharmaceutical & healthcare applications accounted for 64.7% of the revenue share in 2022, on account of several benefits offered by this technique, including taste and odor masking, protection of drugs from the environment, particle size reduction, and continuous drug delivery
• The spray technologies segment accounted for the largest revenue share of 33.5% in 2022. Spray technologies offer high encapsulation efficiency, along with the stability of finished products. These features are expected to drive their demand over the forecast period
• The coating technology segment accounted for a revenue share of 16.1% in 2022. The segment is expected to grow significantly, owing to the use of microencapsulation technology for relatively large particles using the pan coating technique
• The U. S. dominated the regional market with a revenue share of 82.6% in 2022. The demand for the technology in the country is driven by its increasing use in the food & beverage industry for flavors, fragrances, colorants, and manufacturing of functional foods

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