North America Television Market Outlook, 2028

In North America, the television market is driven by consumer demand and viewership. Networks and channels strive to produce compelling content that captivates audiences and keeps them engaged. Understanding viewers' preferences, staying current with trends, and delivering content that resonates with the target audience are essential for success in the competitive television market. Furthermore, sports broadcasting is a significant driver of the television market in North America. Major sporting events like the Super Bowl, NBA Finals, World Series, and Olympics attract massive viewership, generating high advertising revenues. Networks and channels compete for broadcasting rights and leverage sports content to attract a dedicated audience. Moreover, the rise of streaming services has disrupted the traditional television market. Platforms like Netflix, Amazon Prime Video, Hulu, and Disney+ offer on-demand access to a vast library of content, challenging traditional broadcasting models. The popularity of streaming services has led to cord-cutting, where viewers cancel their traditional cable or satellite subscriptions in favour of streaming platforms. In addition, the growth of subscription services and over-the-top (OTT) platforms has been a significant driver in the television market. Subscription-based services like Netflix, Hulu, and Amazon Prime Video offer a wide range of content, including original series, movies, and documentaries. These platforms provide viewers with the flexibility to watch content on multiple devices at their preferred time, contributing to the shift in viewership habits.

According to the research report, North America Television Market Outlook, 2028 the market was valued at USD 17.59 Billion market size in 2022. Hybrid content models that blend traditional broadcasting with streaming are gaining popularity. Networks and channels are incorporating on-demand and digital elements into their linear programming to cater to changing viewer preferences. This includes simulcasting shows on streaming platforms, offering catch-up services, and providing supplemental online content to enhance the viewing experience. Furthermore, Voice assistants, such as Amazon Alexa, Google Assistant, and Apple Siri, are being integrated into televisions, enabling viewers to control their devices and access content through voice commands. Voice search and voice-activated control enhance the user experience, making it more convenient and intuitive for viewers to interact with their televisions. Moreover, the demand for original content is expanding beyond traditional television networks and streaming platforms. Tech giants like Apple, Facebook, and YouTube are investing in original programming, competing with established players in the market. This trend contributes to increased competition and diversification of content offerings. Furthermore, Connected TVs, also known as smart TVs, are becoming increasingly popular. These televisions have built-in internet connectivity and pre-installed streaming apps, allowing viewers to access a wide range of streaming services directly on their TVs. This trend eliminates the need for additional streaming devices and provides a seamless viewing experience. In addition, augmented reality (AR) and virtual reality (VR) technologies are being integrated into television content and experiences. Networks and platforms are exploring immersive storytelling through AR and VR, providing viewers with interactive and engaging experiences. This trend offers new possibilities for narrative exploration and viewer engagement.

4K Ultra HD TVs have become increasingly popular in the North American market. They offer a resolution of 3840 x 2160 pixels, four times the resolution of Full HD TVs. 4K UHD TVs provide a highly detailed and sharp picture quality, bringing out finer details and textures in the content. They are particularly well-suited for large-screen televisions or for viewers who sit closer to the screen. With the growing availability of 4K content through streaming services, Blu-ray discs, and gaming consoles, 4K UHD TVs have become the standard for premium viewing experiences. While the demand for Full HD TVs as primary televisions has slowed down, there is still demand for them as replacement TVs or secondary televisions in bedrooms, guest rooms, or other areas of the house. Consumers who are not ready to upgrade to higher-resolution options or who require additional TVs for secondary purposes often choose Full HD models due to their affordability.

Televisions in the 46-55 inch range are among the most popular sizes in North America. They strike a balance between screen size and affordability, making them a common choice for many households. Furthermore, Major TV manufacturers such as Samsung, LG, Sony, and TCL offer a wide range of models in this size category, showcasing the market dominance of this range. Moreover, 6-55 inch televisions typically come with multiple HDMI ports, USB ports, Ethernet ports, and audio outputs, providing a wide range of connectivity options for external devices like gaming consoles, Blu-ray players, soundbars, and more. While some televisions in this range offer decent built-in speakers, many users choose to pair them with external sound systems or soundbars for an enhanced audio experience.

The United States has one of the largest and most diverse television markets in the world. With a population of over 330 million people, it offers a substantial consumer base for television content and services. The diverse demographics and interests of the population create a demand for a wide range of programming catering to various genres, languages, and cultural preferences. Furthermore, the United States has a thriving content production industry, with Hollywood being the hub of global entertainment. The country is known for its high-quality television shows, movies, documentaries, and other forms of media. American content has a global appeal and is exported to markets around the world, contributing to the dominance of the United States in the television market. Moreover, the United States is home to major broadcast networks such as ABC, CBS, NBC, and Fox. These networks have a long-standing history and a wide reach, broadcasting popular shows, news, and live events. They have established relationships with advertisers and have the resources to produce and distribute high-profile content. The influence and market presence of these networks contribute to the leadership of the United States in the television market. In addition, American television shows and characters have had a significant impact on global pop culture. Iconic American series such as Friends, Game of Thrones, and Breaking Bad have garnered international acclaim and amassed a massive fan base. American television has shaped fashion trends, catchphrases, and social discussions, further establishing the United States as a trendsetter and cultural influencer in the television market.

Major Companies present in the market:

Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Insignia Products, Sceptre Inc, Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Westinghouse Electric Corporation

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Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• United States
• Canada
• Mexico

Aspects covered in this report

• North America Television market with its value and forecast along with its segments
• Country-wise Television market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Screen

• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32-45 inches
• 46-55 inches
• 56-65 inches
• 65+ inches

By Distribution Channel

• Multibranded Stores
• Supermarket
• Brand Stores & Others
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.