Organic Feminine Care Global Market Report 2024

The organic feminine care market size has grown strongly in recent years. It will grow from $2.49 billion in 2023 to $2.64 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth observed in the historical period can be attributed to an increase in research and development (R&D) spending in the pharmaceutical sector, heightened healthcare expenditure, a growing demand for organic and natural feminine care products, and an increased demand for improved efficiency.

The organic feminine care market size is expected to see strong growth in the next few years. It will grow to $3.4 billion in 2028 at a compound annual growth rate (CAGR) of 6.6%. The anticipated growth in the forecast period can be attributed to the rising health awareness among women, an increasing awareness of environmental issues, the growing penetration of e-commerce platforms, and a rising need for personalized and user-customized experiences. Key trends expected in the forecast period include the introduction of sustainable and eco-friendly products, the integration of digital and physical capabilities to offer tailored services, product innovations, and technological advancements.

The growth of the organic feminine care market is being propelled by the increasing female population. The term 'female' refers to the sex or gender characterized by reproductive anatomy, including ovaries, fallopian tubes, a uterus, and a vagina. Organic feminine care products cater to the specific hygiene needs of women, especially during menstruation and for general intimate care. According to 2022 data from the World Bank, the global female population rose from 3.89 billion in 2020 to 3.95 billion in 2022. Additionally, in the United States, the percentage of females in the population increased from 50.4% in 2020 to 50.5% in 2022. This surge in the female population is a driving factor for the organic feminine care market.

The anticipated growth of the organic feminine care market is also expected to be fueled by the increasing disposable income of consumers. Disposable income represents the total amount of income available for spending and saving after tax deductions. A higher disposable income allows individuals to make choices aligned with their values, health considerations, and preferences regarding feminine care products. In October 2023, the disposable personal income per capita in the United States increased to $60,898, up from $60,738 the previous month and $57,215 the previous year. Therefore, the rising disposable income contributes to the growth of the organic feminine care market.

A key trend gaining popularity in the organic feminine care market is product innovation. Major companies in the market are introducing new materials for feminine care products to maintain their competitive positions. For instance, in October 2022, Yoona Digital Indonesia launched Yoona All Night pads 36cm, a new variant of eco-friendly organic sanitary pads. These pads use Negative Ion Anion Strip technology as an antibacterial, addressing issues such as itching and strong odors. Additionally, the pads use food-grade adhesives, ensuring safety and avoiding chemicals, bleach, and scents to provide a healthy and comfortable option for women during their menstrual cycle.

Major companies operating in the organic feminine care market are also developing innovative products such as organic wash and breast oil to enhance profitability. Organic feminine wash is designed for external use on the genital area, while organic breast oil is formulated for skincare specifically for the breasts. In October 2021, Endota launched Endota organic wash and breast oil, featuring a pH-balanced, certified organic formula tailored for various life stages, promoting well-being. The breast oil encourages regular breast examinations through massages and is crafted from a blend of COSMOS Certified Natural oils, including sunflower, grapeseed, jojoba, and avocado.

In July 2022, Essity AB acquired 80% of Knix Wear Inc. for $320 million. This acquisition aims to strengthen Essity AB's brand portfolio, enhance sustainability credentials, and gain access to a growing market. Knix Wear Inc. is a Canadian manufacturer of organic feminine care products, including leak-proof underwear made from organic cotton with absorbent and anti-odor features.

Major companies operating in the organic feminine care market report are Procter And Gamble Company, Unilever plc, Kimberly-Clark Corporation, Kao Corporation, Unicharm Corporation, Ontex BV, The Honest Company Inc., Seventh Generation Inc., Fauna & Flora International (FFI), Corman SpA, Flo Health Inc., Maxim Hygiene Products (MHP), Ohne, Bodywise Limited, Cora Life, Lola Pads Inc., TOTM Organics Inc., Diva International Inc., Rael Inc., Dame Products LLC, The Honey Pot Company LLC, GladRags Inc., Organic Initiative Limited, Eco Femme Ltd., Lunapads International Products Ltd., Calla Lily Personal Care Ltd., Bella Global Co. Ltd., Women's India Personal Care Pvt. Ltd.

Europe was the largest region in the organic feminine care market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the organic feminine care market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the organic feminine care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary product types within organic feminine care include sanitary napkins, menstrual cups, intimate wash, panty liners, tampons, and period panties. Sanitary napkins are absorbent materials worn by individuals, typically women, during menstruation to absorb menstrual blood. These products cater to different age groups of women, including those aged 12–19 years, 20–25 years, 26–40 years, 41–50 years, and 51 years and above. They are available in various price ranges, such as economy, mid-range, and premium, and are distributed through various channels, including supermarkets, hypermarkets, pharmacies, online stores, and others.

The organic feminine care market research report is one of a series of new reports that provides organic feminine care market statistics, including organic feminine care industry global market size, regional shares, competitors with an organic feminine care market share, detailed organic feminine care market segments, market trends and opportunities, and any further data you may need to thrive in the organic feminine care industry. This organic feminine care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The organic feminine care market consists of sales of douches, organic cotton pads, disc cleanser, tissues, wipes, and organic feminine moisturizers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.