Sanitary Ware Global Market Report 2024

The sanitary ware market size has grown strongly in recent years. It will grow from $38.76 billion in 2023 to $40.89 billion in 2024 at a compound annual growth rate (CAGR) of 5.5%. The growth observed in the historic period can be attributed to the expansion of the real estate and construction industry, trade liberalization, international partnerships, the growth of retail channels, the expansion of the tourism and hospitality industry, and the replacement of aging infrastructure.

The sanitary ware market size is expected to see strong growth in the next few years. It will grow to $50.81 billion in 2028 at a compound annual growth rate (CAGR) of 5.6%. The anticipated growth in the forecast period can be attributed to the growing importance of digital marketing and e-commerce, the increasing popularity of wellness-oriented bathroom products, investments in research and development, the rising demand for premium and luxury sanitary products, and the influences of interior design trends. Major trends expected in the forecast period include smart and connected bathroom solutions, the use of biodegradable and sustainable materials, the incorporation of wellness-oriented bathroom designs, and the availability of personalized and customizable sanitary products.

The sanitary ware market is expected to grow with the expansion of the construction industry. The construction industry, involving building, repairing, renovating, and maintaining infrastructure, requires sanitary ware in significant quantities for installation in bathrooms. Reports from Canada's national statistical agency indicate an increase in building construction investment, reaching $19,273 million in 2020. The growth in residential construction, as outlined in the 2022 U.S. Construction Cost Trends report, is contributing to the demand for sanitary ware.

The sanitary ware market is expected to grow with the increase in population. A growing population creates a higher demand for sanitary ware as people invest in improving their homes, including upgrading bathrooms. According to Our World In Data, the global population is approximately 8 billion as of 2022, expected to reach around 9.71 billion by 2050. The growing population is a driving factor for the sanitary ware market.

Technological advancements take center stage in the sanitary ware market, with touchless technology emerging as the latest trend. Parryware, an India-based sanitary ware manufacturer, introduced the Verve anti-microbial range of water closets and touchless faucet product ranges in February 2021. These products, designed with touchless advanced technology, reduce the growth of microorganisms on surfaces, promoting safe and hygienic bathroom spaces.

Key players in the sanitary ware market are dedicated to developing innovative solutions, such as sanitary ware digital platforms. In February 2021, Grohe AG, a Germany-based sanitary ware manufacturing company, announced the launch of ‘GROHE X.’ This digital platform provides individuals with the opportunity to explore the GROHE universe, engaging with the diverse product portfolio and crafting their unique brand experience.

In June 2021, Roca Group, a Spain-based bathroom products manufacturer, acquired Sanit for an undisclosed amount. This strategic move aimed to strengthen Roca Group's global position in comprehensive bathroom solutions and incorporate high-value-added technology into the company's product portfolio. Sanit, based in Germany, specializes in the manufacturing of concealed cisterns and built-in installations.

Major companies operating in the sanitary ware market report are LIXIL Group Corporation, Kohler Co., TOTO, American Standard, Roca Corporación Empresarial, Grohe, Elkay, Moen Incorporated, Villeroy & Boch, Jaquar & Company Private Limited, Duravit AG, Delta Faucet, Pfister Faucets, Gessi S.p.A., Niagara Conservation, Cera Sanitaryware Ltd., Sloan Valve Company, Gala Group, Weiser Lock Corp, Artedona, SFA Saniflo, Cifial, The Jaquar Group, INAX Inamoto Corporation, L.D. Kichler Co., Inc., Acquaflore, DAB, Deltano, Della Toscana, Geber, Glacéau, Dome, Hansgrohe SE, Heritage Bathrooms, Hydro Systems, Ideal Standard, Orans Co, Shanghai Hengjie Sanitary Wares Co., Ltd., Antolina, Brondi, Hagerty Inc., Flomatic, Fiat Lucchini.

North America was the largest region in the sanitary ware market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the sanitary ware market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the sanitary ware market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of sanitary ware include toilets, washbasins, urinals, cisterns, and others. Toilets, common bowl-shaped sanitary hardware, are made from materials such as ceramics, pressed metal, acrylic plastics, and perspex, using technologies such as slip casting, pressure casting, tape casting, and isostatic casting. Sanitary ware is distributed through various channels, including retail and wholesale, and is used for both commercial and residential purposes.

The sanitary ware market research report is one of a series of new reports that provides sanitary ware market statistics, including the sanitary ware industry's global market size, regional shares, competitors with a sanitary ware market share, detailed sanitary ware market segments, market trends and opportunities, and any further data you may need to thrive in the sanitary ware industry. This sanitary ware market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The sanitary ware market consists of sales of ball clay sanitary ware and china clay sanitary ware, bathtubs, and soap dishes. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.