Ultra Mobile Devices Global Market Report 2024

The ultra mobile devices market size has grown strongly in recent years. It will grow from $212.51 billion in 2023 to $225.59 billion in 2024 at a compound annual growth rate (CAGR) of 6.2%. The growth witnessed in the historical period can be attributed to several factors, including the surge in mobile computing, evolving consumer demands for mobility, shifting trends in business mobility practices, advancements in connectivity and wireless technologies, as well as the increasing desire for on-the-go entertainment options. These elements collectively contributed to the growth observed within that timeframe.

The ultra mobile devices market size is expected to see strong growth in the next few years. It will grow to $287.9 billion in 2028 at a compound annual growth rate (CAGR) of 6.3%. Anticipated growth in the forecast period can be primarily attributed to the rise of remote work culture and digital nomadism, continual advancements in battery technology, increased integration of Internet of Things (IoT) capabilities, and the ongoing evolution of device form factors. Furthermore, the forecasted growth is influenced by the adoption of education technology (EdTech) solutions. Key trends expected in the forecast period encompass ongoing developments in form factors and screen technologies, the continued expansion and refinement of remote work tools and collaboration solutions, heightened emphasis on security and privacy features within devices, the emergence of sustainable and eco-friendly design approaches, as well as the widening role of ultra-mobile devices in facilitating education and e-learning initiatives. These trends collectively contribute to the projected growth within this period.

The expanding accessibility of the internet is anticipated to catalyze the growth of the ultra-mobile devices market in the foreseeable future. The internet, a global network connecting billions of computers, offers a myriad of services on ultra-mobile devices, ranging from money transactions and global collaboration to online learning and international social connections. The surge in internet availability is consequently fueling the demand for ultra-mobile devices. In 2021, as reported by the International Telecommunication Union (ITU), a Switzerland-based information and communications technology agency, the estimated number of internet users reached 4.9 billion, reflecting a notable increase from 4.6 billion in 2020. This upswing in internet availability stands as a key driver propelling the growth of the ultra-mobile devices market.

The escalating popularity of video streaming and entertainment is poised to propel the growth of the ultra-mobile devices market. Video streaming, characterized by the continuous delivery of video content over the internet in real-time, has adapted seamlessly to mobile platforms. User-friendly applications optimized for various ultra-mobile devices encourage consumers to use smartphones and tablets as primary devices for streaming content. In June 2023, a report published by PwC, a UK-based professional services brand of firms, indicated that global entertainment and media revenue reached US$2.32 trillion in 2022. Although marking a notable slowdown from the 10.6% growth in 2021 post-pandemic recovery, the report outlines the continued growth of the industry. Over the next five years, a projected 2.8% increase from 2026 to 2027 is anticipated, aligning with the overall economic growth projected by the IMF for that year. Thus, the surging trend of video streaming and entertainment serves as a compelling factor driving the growth of the ultra-mobile devices market.

Product innovation emerges as a predominant and widely adopted trend in the ultra-mobile devices market, with major companies actively directing their efforts toward the development of novel and advanced products to maintain their market positions. An exemplary case is Apple Inc., a US-based computer and consumer electronics company, which, in March 2022, introduced the iPad Air, touted as the most powerful and versatile iPad Air ever. A distinctive feature of this device is the inclusion of the M1 chip, enabling users to undertake a range of tasks previously unattainable on an iPad Air. The M1 chip's capabilities extend to editing multiple streams of 4K video, playing graphics-intensive games, engaging in 3D room remodeling, and experiencing more realistic augmented reality (AR). Notably, the M1 chip delivers exceptional performance with a significant boost to even the most demanding apps and processes, all while maintaining outstanding power efficiency and all-day battery life. Additionally, the iPad Air achieves peak 5G rates of up to 3.5 Gbps under ideal conditions, showcasing advancements in connectivity. The 8-core CPU and 8-core GPU contribute to performance enhancements of up to 60% and 2X faster, respectively, compared to the previous iPad Air.

Major players in the ultra-mobile devices market are strategically concentrating on developing advanced technologies, particularly in the realm of Ultra-Thin and Lightweight Designs, to sustain their market positions. The appeal of ultra-thin, lightweight designs lies in their ability to align with contemporary preferences, seamlessly blending style and functionality into users' daily lives. Motorola, a US-based American multinational telecommunications company, exemplifies this trend with the launch of the edge 40 neo in September 2023. This smartphone is heralded as the World's Lightest 5G Smartphone with IP68 Underwater Protection, featuring a 144Hz curved display with 10-bit billion colors. The ultra-thin and ultra-light design, measuring 7.79mm and weighing 172g, respectively, coupled with a curved, infinite edge design, enhances tactile experience and user comfort. The smartphone's high-quality vegan leather surface ensures a firm grip, while the possibility of a 3D PMMA acrylic glass finish in a gorgeous black hue adds a touch of sophistication to the device. This focus on advanced design technologies exemplifies the industry's commitment to meeting evolving consumer expectations.

In March 2023, T-Mobile International AG, a German-based mobile communications company, successfully acquired both Turbocharge Mint Mobile and Ultra Mobile for an undisclosed sum. This strategic acquisition grants T-Mobile International AG authority over sales, marketing, digital, and service operations, allowing the company to capitalize on supplier relationships and distribution scale to facilitate further growth. Turbocharge Mint Mobile operates as a mobile virtual network operator (MVNO) in the United States, while Ultra Mobile is another MVNO utilizing the T-Mobile US network.

Major companies operating in the ultra mobile devices market report are Amazon.com Inc., Apple Inc., Google Inc., Samsung Electronics Co. Ltd., Microsoft Corporation, Dell Inc., Huawei Technologies Co. Ltd., Sony Corporation, T‑Mobile USA Inc., Lenovo Group Limited, LG Corporation,Panasonic Corporation, Intel Corporation, HP Inc., Qualcomm Technologies Inc.,Xiaomi Corporation, Fujitsu Limited, Toshiba Corporation, Nokia Corporation, NEC Corporation, Sharp Corporation, Kyocera Corporation, ASUSTeK Computer Inc., Acer Inc., Motorola Solutions Inc., Garmin Ltd., Alcatel-Lucent S.A., ZTE Corporation, BlackBerry Limited, HTC Corporation.

North America was the largest region in the ultra mobile devices market in 2023. The regions covered in the ultra mobile devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the ultra mobile devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary classifications of ultra-mobile devices include premium, basic, and utility variants. Premium ultra-mobile devices adapt their physical attributes to blend notebook functionalities with those of tablets. This category encompasses tablets, laptops, convertibles, and detachables utilized across diverse sectors such as healthcare, consumer electronics, telecommunications, information technology, retail, banking, financial services, and insurance (BFSI), education, entertainment, and various other industries.

The ultra mobile devices market research report is one of a series of new reports that provides ultra mobile devices market statistics, including ultra mobile devices industry global market size, regional shares, competitors with an ultra mobile devices market share, detailed ultra mobile devices market segments, market trends and opportunities, and any further data you may need to thrive in the ultra-mobile devices industry. This ultra mobile devices market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The ultra-mobile devices market consists of sales of wired Ethernet, Wi-Fi networking connectors, compact flash card slots, USB v2.0 ports, and an external VGA (Video Graphics Array) monitor port. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.