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UK Bathroom Market: Analysis and Trends by Product and Distribution Channel with Impact of COVID-19 and Forecast up to 2028

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    Report

  • 102 Pages
  • October 2023
  • Region: United Kingdom
  • Daedal Research
  • ID: 5894076
The UK Bathroom market was valued at US$1.45 billion in 2022. The market value is expected to reach US$1.67 billion by 2028. The market is expected to grow at a CAGR of 2.58% over the years 2023-2028. The biggest driver for where a consumer buys a bathroom product is the extent of the range rather than the price. In the UK bathroom market, online penetration is growing rapidly.

The UK bathroom market has witnessed significant growth in recent years. Heightened awareness of hygiene and sanitation, driven by events like the COVID-19 pandemic, has led to increased demand for touchless technology and antimicrobial fixtures in bathrooms, promoting a safer and more sanitary environment. Additionally, the emphasis on sustainability and water conservation has driven the adoption of eco-friendly and water-efficient bathroom products. Moreover, the shift towards compact living spaces in urban areas has spurred demand for space-saving bathroom solutions, catering to the needs of smaller households. Further, the development of apps and compact space products and the advent of inclusive bathroom solutions and an inclination towards luxury and minimalist bathrooms would support the market further.

Market Segmentation Analysis:

By Product: The report identifies nine segments on the basis of UK bathroom market products: Bath & Shower, Sink/Toilet Accessories, Furniture Accessories and Fittings, Toilet, Sink, Storage Bins, Cabinetry & fitted furniture, Bath/Shower Accessories and Others. In 2022, the Bath & Shower segment held the largest share of the market as this segment encompasses a wide range of fixtures, accessories, and technologies designed which enhance the overall bathing experience while ensuring functionality and aesthetic appeal. Features such as rainfall showerheads, adjustable water pressure, and customizable lighting options have gained popularity among discerning buyers. The UK cabinetry & fitted furniture market is expected to experience the highest CAGR as these fixtures are designed to fit seamlessly into the available space and are available in a variety of designs, finishes, and materials.

By Distribution Channel: On the basis of distribution channel, the report is divided into four segments namely, DIY Retailers, Online Channels, Store Based, and Others. The DIY Retailers hold the largest share in the UK bathroom market as it remains highly competitive with large DIY players and specialist retailers competing for consumer attention. DIY retailers influence consumer preferences and encourage the adoption of new and innovative bathroom products. The Online Channel is expected to experience the highest CAGR as online channels offer an extensive range of bathroom products. Consumers can browse and purchase bathroom products from the comfort of their homes, eliminating the need for physical store visits. The online channel is expected to continue taking share of the market driven by online specialists and the expansive product availability provided by online channels.

Market Dynamics:

Growth Drivers: The market has been growing over the past few years, due to factors such as rapid urbanization, growth of online channels, aging UK housing stock, rising per capita income, rising bathroom refurbishments, increased residential and commercial construction, and many other factors. The increasing popularity of online channels is fueling a surge in demand for bathroom products in the UK. Consumers are now turning to digital platforms to explore a wider range of options, compare prices, and access convenient shopping experiences. This is reshaping the bathroom product industry, with UK manufacturers and retailers capitalizing on the digital landscape to meet the growing demand for their products, ultimately driving the sector's growth.

Challenges: However, the market growth would be negatively impacted by challenge such as expensive and infrequent purchases. Infrequent renovations, occurring every 10-15 years, hinder consistent market growth. The high cost of quality fixtures and remodeling further deters frequent upgrades, especially during economic uncertainty, causing longer decision-making processes and potential delays in purchases. These perceptions impact the industry's sustained growth.

Trends: The market is projected to grow at a fast pace during the forecast period, due to various latest trends such as touchless technology, water-efficient & eco-friendly sustainable designs, compact space products, integration of apps, inclusive bathroom solutions, inclination towards luxury and minimalist bathrooms, presence of premium third party brands, social media setting new trends, etc. Touchless technology in bathrooms is gaining popularity for its ability to minimize germ spread. Additionally, touchless air fresheners, paper towel dispensers, and hand dryers promote convenience and energy efficiency. Water-efficient fixtures, such as low-flow toilets and eco-friendly materials like reclaimed wood, are also in demand, driven by environmental awareness and regulatory mandates. Sustainability is a key marketing strategy, aligning with consumer preferences and cost savings in the bathroom market.

Impact Analysis of COVID-19 and Way Forward:

The UK bathroom market faced significant challenges during the COVID-19 pandemic, with temporary closures of physical stores leading to a decline in sales and disruptions in the supply chain. However, the pandemic also shifted consumer behavior, as more people focused on home improvement projects, including bathroom renovations, due to remote work and social distancing measures. Bathroom retailers adapted by expanding their online presence, offering virtual showrooms, 3D planning tools, and virtual consultations to engage customers safely from their homes.

As restrictions eased, the bathroom market began to recover, with physical stores reopening and in-store sales rebounding. While some segments, like luxury products, faced slower recovery, the overall demand for bathroom products surged as consumers invested in creating comfortable and functional home spaces. Online channels continued to play a crucial role, with e-commerce adoption accelerating, providing convenience and access to a wider product range.

Competitive Landscape:

The UK bathroom market is fragmented, with large DIY players and specialist retailers, both online and offline, competing for consumer attention. The key players in the global UK bathroom market are:
  • Victorian Plumbing PLC
  • Kingfisher PLC (B&Q)
  • Wickes
  • IKEA UK
  • Homebase
  • Porcelanosa UK
  • C.P. Hart
  • Plumbworld
  • Easy Bathrooms
  • Victoria Plum
  • Victoria + Albert Baths
  • Wolseley
  • Better Bathrooms
With the significant channel shift to online, it is expected major players to pay more attention to the channel and potentially invest behind it.

Table of Contents

1. Executive Summary
2. Introduction
2.1 Bathroom: An Overview
2.1.1 Introduction to Bathroom
2.1.2 Bathroom Segmentation
3. UK Market Analysis
3.1 UK Bathroom Market: An Analysis
3.1.1 UK Bathroom Market: An Overview
3.1.2 UK Bathroom Market by Value
3.1.3 UK Bathroom Market by Product (bath & shower, sink/toilet accessories, furniture accessories and fittings, toilet, sink, storage bins, cabinetry & fitted furniture, bath/shower accessories, and others)
3.1.4 UK Bathroom Market by Distribution Channel (DIY retailers, online channels, store based, and others)
3.2 UK Bathroom Market: Product Analysis
3.2.1 UK Bathroom Market by Product: An Overview
3.2.2 UK Bath & Shower Market by Value
3.2.3 UK Sink/Toilet Accessories Market by Value
3.2.4 UK Furniture Accessories and Fittings Market by Value
3.2.5 UK Toilet Market by Value
3.2.6 UK Sink Market by Value
3.2.7 UK Storage Bins Market by Value
3.2.8 UK Cabinetry & Fitted Furniture Market by Value
3.2.9 UK Bath/Shower Accessories Market by Value
3.2.10 UK Others Bathroom Market by Value
3.3 UK Bathroom Market: Distribution Channel Analysis
3.3.1 UK Bathroom Market by Distribution Channel: An Overview
3.3.2 UK DIY Retailers Bathroom Market by Value
3.3.3 UK Online Channel Bathroom Market by Value
3.3.4 UK Store Based Bathroom Market by Value
3.3.5 UK Others Bathroom Market by Value
4. Impact of COVID-19
4.1 Impact of COVID-19 on UK Bathroom Market
4.2 Post COVID-19 Impact on UK Bathroom Market
5. Market Dynamics
5.1 Growth Drivers
5.1.1 Rapid Urbanization
5.1.2 Rising Per Capita Income
5.1.3 Aging UK Housing Stock
5.1.4 Rising Bathroom Refurbishments
5.1.5 Increased Residential and Commercial Construction
5.1.6 Growth of Online Channels
5.2 Challenges
5.2.1 Expensive and Infrequent Purchase
5.3 Market Trends
5.3.1 Touchless Technology
5.3.2 Water- Efficient & Eco-Friendly Sustainable Designs
5.3.3 Compact Space Products
5.3.4 Integration of Apps
5.3.5 Inclusive Bathroom Solutions
5.3.6 Inclination towards Luxury and Minimalist Bathrooms
5.3.7 Presence of Premium Third Party Brands
5.3.8 Social Media Setting New Trends
6. Competitive Landscape
6.1 UK Bathroom Players By Market Share
6.2 UK Online Bathroom Market Players by Website Engagement
6.3 UK Bathroom Market Players by Number of SKUs and Brands
7. Company Profiles
7.1 Victorian Plumbing PLC
7.1.1 Business Overview
7.1.2 Revenue by Business
7.1.3 Business Strategy
7.2 Kingfisher PLC (B&Q)
7.2.1 Business Overview
7.2.2 Operating Segments
7.2.3 Business Strategy
7.3 Wickes
7.3.1 Business Overview
7.3.2 Revenue by Streams
7.3.3 Business Strategy
7.4 IKEA UK
7.4.1 Business Overview
7.4.2 Business Strategy
7.5 Porcelanosa UK
7.5.1 Business Overview
7.5.2 Business Strategy
7.6 C.P. Hart
7.6.1 Business Overview
7.6.2 Business Strategy
7.7 Plumbworld
7.7.1 Business Overview
7.7.2 Business Strategy
7.8 Easy Bathrooms
7.8.1 Business Overview
7.8.2 Business Strategy
7.9 Victoria Plum
7.9.1 Business Overview
7.9.2 Business Strategy
7.10 Victoria + Albert Baths
7.10.1 Business Overview
7.10.2 Business Strategy
7.11 Wolseley
7.11.1 Business Overview
7.11.2 Business Strategy
7.12 Homebase
7.12.1 Business Overview
7.13 Better Bathrooms
7.13.1 Business Overview
List of Figures
Figure 1: Bathrooms Segmentation
Figure 2: UK Bathroom Market by Value; 2018-2022 (US$ Billion)
Figure 3: UK Bathroom Market by Value; 2023-2028 (US$ Billion)
Figure 4: UK Bathroom Market by Product; 2022 (Percentage, %)
Figure 5: UK Bathroom Market by Distribution Channel; 2022 (Percentage, %)
Figure 6: UK Bath & Shower Market by Value; 2018-2022 (US$ Million)
Figure 7: UK Bath & Shower Market by Value; 2023-2028 (US$ Million)
Figure 8: UK Sink/Toilet Accessories Market by Value; 2018-2022 (US$ Million)
Figure 9: UK Sink/Toilet Accessories Market by Value; 2023-2028 (US$ Million)
Figure 10: UK Furniture Accessories and Fittings Market by Value; 2018-2022 (US$ Million)
Figure 11: UK Furniture Accessories and Fittings Market by Value; 2023-2028 (US$ Million)
Figure 12: UK Toilet Market by Value; 2018-2022 (US$ Million)
Figure 13: UK Toilet Market by Value; 2023-2028 (US$ Million)
Figure 14: UK Sink Market by Value; 2018-2022 (US$ Million)
Figure 15: UK Sink Market by Value; 2023-2028 (US$ Million)
Figure 16: UK Storage Bins Market by Value; 2018-2022 (US$ Million)
Figure 17: UK Storage Bins Market by Value; 2023-2028 (US$ Million)
Figure 18: UK Cabinetry & Fitted Furniture Market by Value; 2018-2022 (US$ Million)
Figure 19: UK Cabinetry & Fitted Furniture Market by Value; 2023-2028 (US$ Million)
Figure 20: UK Bath/Shower Accessories Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 21: UK Bath/Shower Accessories Market by Value; 2023-2028 (US$ Million)
Figure 22: UK Others Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 23: UK Others Bathroom Market by Value; 2023-2028 (US$ Million)
Figure 24: UK DIY Retailers Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 25: UK DIY Retailers Bathroom Market by Value; 2023-2028 (US$ Million)
Figure 26: UK Online Channel Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 27: UK Online Channel Bathroom Market by Value; 2023-2028 (US$ Million)
Figure 28: UK Store Based Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 29: UK Store Based Bathroom Market by Value; 2023-2028 (US$ Million)
Figure 30: UK Others Bathroom Market by Value; 2018-2022 (US$ Million)
Figure 31: UK Others Bathroom Market by Value; 2023-2028 (US$ Million)
Figure 32: UK Urban Population; 2018-2022 (Millions)
Figure 33: UK Household Disposable Income; 2017-2021 (US$ per Capita)
Figure 34: UK Age of Housing Units; 2021 (Thousands)
Figure 35: UK Bathroom Players by Market Share; 2022 (Percentage, %)
Figure 36: UK Online Bathroom Market Players by Website Engagement Stats; 2023 (Million & Minutes)
Figure 37: Victorian Plumbing PLC Revenue by Business; 2022 (Percentage, %)
Figure 38: Kingfisher PLC Sales by Segment; 2022 (Percentage, %)
Figure 39: Wickes Revenue by Streams; 2022 (Percentage, %)
Table 1: UK Bathroom Market Players by Number of SKUs and Brands

Companies Mentioned

  • Victorian Plumbing PLC
  • Kingfisher PLC (B&Q)
  • Wickes
  • IKEA UK
  • Porcelanosa UK
  • C.P. Hart
  • Plumbworld
  • Easy Bathrooms
  • Victoria Plum
  • Victoria + Albert Baths
  • Wolseley
  • Homebase
  • Better Bathrooms