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Consumer Credit in the US

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    Report

  • 20 Pages
  • January 2026
  • Region: United States
  • Euromonitor International
  • ID: 1449315
BNPL continues to soar while tariffs boosted auto lending in 2025. Changes to support for students is also resulting in more students turning to education lending. Further changes to government regulations are expected to impact consumer credit in the forecast period, with cuts to ACA subsidies for example likely to increase demand for medical lending.

This Consumer Credit in USA report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Auto Lending, Card Lending, Durables Lending, Education Lending, Home Lending, Other Personal Lending.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Credit market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • New regime heralds many changes, boosting demand for many areas
INDUSTRY PERFORMANCE
  • Auto lending shifts into gear as tariffs destabilise market
  • BNPL continues to grow dramatically, while regulatory burden lightened
  • Education lending sees significant changes with new administration
WHAT’S NEXT?
  • Economy remains afloat, but risk remains difficult to fully assess
  • Cuts to ACA subsidies could create a jump in medical debt.
  • OBBBA changes incentives for various home investments
CATEGORY DATA
  • Table 1 Consumer Credit: Outstanding Balance by Category: Value 2020-2025
  • Table 2 Consumer Credit: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 3 Consumer Credit: Gross Lending by Category: Value 2020-2025
  • Table 4 Consumer Credit: Gross Lending by Category: % Value Growth 2020-2025
  • Table 5 Forecast Consumer Credit: Outstanding Balance by Category: Value 2025-2030
  • Table 6 Forecast Consumer Credit: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 7 Forecast Consumer Credit: Gross Lending by Category: Value 2025-2030
  • Table 8 Forecast Consumer Credit: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTSCONSUMER LENDING IN THE US
EXECUTIVE SUMMARY
  • Growth despite upheaval
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Trump Administration shifts government priorities
  • Further development of credit scores
  • Consumer lending continues to grow as consumers grapple with financial challenges
  • Mortgages show resilience in a challenging environment
  • Explosion of online gambling offers new risk for lenders to account for
WHAT’S NEXT?
  • Lending at a crossroads
  • Ongoing uncertainty
MARKET DATA
  • Table 9 Consumer Lending: Outstanding Balance by Category: Value 2020-2025
  • Table 10 Consumer Lending: Outstanding Balance by Category: % Value Growth 2020-2025
  • Table 11 Consumer Lending: Gross Lending by Category: Value 2020-2025
  • Table 12 Consumer Lending: Gross Lending by Category: % Value Growth 2020-2025
  • Table 13 Consumer Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 14 Mortgages/Housing: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 15 Consumer Credit: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 16 Card Lending: Non-performing vs Other Loans Outstanding Balance: % Value 2020-2025
  • Table 17 Forecast Consumer Lending: Outstanding Balance by Category: Value 2025-2030
  • Table 18 Forecast Consumer Lending: Outstanding Balance by Category: % Value Growth 2025-2030
  • Table 19 Forecast Consumer Lending: Gross Lending by Category: Value 2025-2030
  • Table 20 Forecast Consumer Lending: Gross Lending by Category: % Value Growth 2025-2030
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources