Here to Stay: Increasing Popularity and Greater Tattoo Customization Have Supported Revenue Growth
Tattoos have become unprecedentedly popular over the past decade, especially over the five years to 2023. Long obtained chiefly by members of subcultures, the stigma surrounding tattoos has largely faded. As a result, tattoo artists' customer base has expanded significantly, as has the revenue generated per customer. But industry revenue plunged in 2020 amid COVID-19, as tattoo parlors were forced to suspend business operations to comply with mandated safety regulations temporarily. As these restrictions have been lifted, increased disposable income and tremendous pent-up demand have sent industry revenue soaring. Over the five years to 2023, industry revenue is estimated to grow at a CAGR of 2.4% to $1.6 billion, including an estimated 4.6% rise in 2023.
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.
This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.
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