United Kingdom - Mobile Market - Overview, Statistics & Forecasts - Market Research Reports

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United Kingdom - Mobile Market - Overview, Statistics & Forecasts
Paul Budde Communication Pty Ltd., Sep 2009, Pages: 24


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Synopsis
The UK has one of the largest mobile markets in Europe, both in revenue and in the number of subscribers. It is served by five major providers which have all launched 3G services, as well as by a growing number of low-cost MVNOs. The market is characterised by new developments in advanced data services such as mobile TV, the bundling of mobile as a quad-play service, and regulatory controls on charges and fees. Mobile penetration is above the EU average, yet subscriber growth remains strong as consumers adopt additional SIMs as well as business-oriented devices such as the BlackBerry, iPhone and G1. Fierce competition has forced operators to concentrate on packaging service bundles and on promotions, and explore applications such as mobile searching and advertising facilities. ARPU has been relatively stable for all operators, with growing mobile data use offsetting lower voice, interconnection and roaming tariffs. This report surveys the UK’s mobile market in 2009, providing an overview of mobile statistics, regulatory issues and technologies. It also profiles the major operators and MVNOs, and looks ahead to mobile developments in coming years.

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