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Cough, Cold and Sore Throat Remedies - US - 2009
Mintel, May 2009, Pages: 96
About this report
The U.S. cold, cough, and sore throat remedies market is driven by a diverse range of factors, including the incidence of colds and flu, growth in the child, senior, female, and Hispanic populations, and a growing trend to self-diagnose and self-treat minor ailments. Beyond analysis of these drivers, this report also offers extensive examination of the following:
- Competition from natural and homeopathic remedies, which have steadily gained popularity in the U.S., and OTC remedy manufacturers’ attempts to capitalize on the trend
- The evident desire among sufferers for more single-symptom remedies, which is only recently being met by manufacturers
- The role of pharmacies in attracting customers to the OTC remedy aisle
- The damage done to the market by infant product recalls, FDA restrictions, and decreasing consumer confidence in the safety and efficacy of OTC treatments
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