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Service Assurance Market Review
Analysys Mason Group, June 2009, Pages: 69
Service assurance spending is forecast to grow from USD2.28 billion in 2008 to USD2.94 billion in 2013 at a CAGR of 5.3%
We are forecasting a 2.3% decline in spending in 2009 as the larger North American and European communications service providers (CSPs) cut their capex and reduce assurance spending. Signs of year-on-year capital expenditure declines appeared in 4Q 2008. The global economic recession will cause operators to defer spending on risky projects that pose technological challenges and offer uncertain return on investment. Spending in the mobile service segment will increase each year as CSPs prepare to support mobile data growth and content-based services. This is being driven by the availability of smart phones, the completion of 3G RAN upgrades and the rapid growth in the number of subscribers signing long-term contracts for data services. We forecast that spending in the service management segment will increase from USD221 million in 2008 to USD418 million in 2013 at a CAGR of 14%. Overall, we forecast slower growth in North America (NA) (4% CAGR) as demand for fixed line services from both consumers and businesses weakens in 2009 and 2010. The uncertainty surrounding the timing of any economic recovery reinforces CSPs' behaviour with respect to cash preservation. Spending in Europe, the Middle East and Africa (EMEA) is forecast to grow at a CAGR of 5%, driven mainly by growth in the Middle East and Africa. Spending in the Asia-Pacific regional (APAC) market will be driven by subscriber growth in China and India and the leap-frogging of technology investments by CSPs to catch up to developed countries. Central and Latin American (CALA) is mostly emerging markets so investments will outperform NA and EMEA over the forecast period at 6% CAGR.
A major catalyst for service assurance spending to support next-generation services is the need to measure customer quality of experience. The market forces increasing awareness of customer experience are in part being driven by the commoditisation of telecoms services – primarily voice – and the threat posed by new participants in the telecoms economy that offer premium services over a broadband network. CSPs are investing billions of dollars in capital to provide convergent mobile and fixed broadband services to consumers and businesses, but this has not led to improvements in customer loyalty, which is reflected in price concessions and churn in mature segments of their business. Despite the incumbent status held by most Tier-1 and Tier-2 CSPs, which serve millions of broadband and mobile subscribers, CSPs have acknowledged that their ability to assess customer satisfaction is limited. Legacy systems that were deployed to support specific network technologies make it difficult to gain a unified view of the customer. At the same time, the convergence of services brings with it technology and operational challenges.
This 69-page report provides a detailed five-year forecast for probe systems, fault and event management, service management, performance monitoring, and workforce automation by service: mobile, residential broadband, business services and PSTN, further broken down by region: North America, CALA, EMEA and RoW. The report includes market shares of the leading suppliers overall and in each of the application segments. The report includes analysis of the market drivers and inhibitors for growth in all segments.
The report addresses the following important questions:
- Which technologies and services will affect investments in the service assurance market?
- How is the supplier landscape changing and who is best positioned in each segment?
- What impact will the global recession have on assurance spending?
The report includes tables comparing 46 suppliers. The leading suppliers’ market shares are provided for the overall assurance market, as well as for each of the application areas.
Overall, this 69-page report is an excellent source of market intelligence for CSPs, network equipment and software suppliers, systems integrators, venture capitalists and financial analysts.
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