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Mexico - Media Industry Profile
Heernet Ventures Limited, July 2009, Pages: 56
The Mexican media industry is one of the most attractive media markets in the world. With its strong economic growth, large and growing urban population and high literacy rates, Mexican is one of the most exciting destinations for investment in the media segment. This report provides a comprehensive overview of the Mexican media market covering the market size and structure of each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online media). It also includes detailed profiles of leading Mexican companies such as Azteca, Televisa and Radio Centro. The report is 56 pages in length and has 76 tables and charts.
Introduction
Our Country Profiles provide a comprehensive assessment of a country’s media industry. The profiles are an essential tool for media industry professionals and advisors seeking an up to date overview of the size, structure and competitive environment of a country’s media industry.
Contents
The profiles contain: an economic and demographic country overview; historic and current adspend analysis by media; descriptions of the key industry segments such as television, newspapers, radio, magazines and online media. For each industry segment, there is market size and structure data including information on reach and usage for leading players and products.
Reasons to buy
These profiles are ideal for customers seeking a comprehensive overview of the media industry in a particular country. They provide the customer with complete country analysis in a single report. Current customers include leading media companies, investment banks, consulting firms and private equity firms. Customers include JP Morgan, Citibank, ChrysCapital, Egmont, Sony Corporation, Guardian Media Group, Dentsu, Eniro, Bain & Vo., KPMG, Morgan Stanley and Apax Partners.
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