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European Markets for e-Prescription Systems
Frost & Sullivan, April 2009, Pages: 88
This research examines the e-prescription systems markets in Europe in terms of the challenges faced by market participants, drivers and restraints in the industry in the major markets, the revenue forecasts and growth rates and strategic recommendations.
This Frost & Sullivan research service titled European Markets for e-Prescription Systems provides the total revenue forecasts for the United Kingdom, Germany, France, Spain, Italy, Benelux and Scandinavia. Regional markets are analysed in terms of revenue contributed by hospital practice and GP practice. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: integrated and stand-alone e-prescription systems.
Market Overview
Rising Popularity of Wireless and Handheld Devices to Boost Adoption of e-Prescription Systems
Trends indicate the growing acceptance of the concept of e-prescription across Europe. Healthcare in Europe is becoming increasingly digitised as the healthcare delivery system undergoes tremendous change. However, electronic technology that is transforming various areas of business is yet to be fully explored in the area of medication prescription with challenges related to the poor basic level of automation and technical barriers to the ease of use first needing to be overcome. Nevertheless, the rising popularity of wireless and handheld devices are set to promote the adoption of e-prescription systems. Such systems are set to offer considerable benefits, while exhibiting limited drawbacks, spurring their uptake.
'Having experienced tremendous growth in the United States, e-prescription is on course to be accepted by the healthcare system in Europe,' notes the analyst of this research. 'With an increase in the acceptance of integrated healthcare solutions, government initiatives and the need to reduce medical errors caused by paper prescriptions, the e-prescription market is expected to carve a niche for itself in the global healthcare arena.' There is a mounting need to ensure greater mobility for both patients and health professionals. This has resulted in attempts to modernise healthcare IT systems through the electronic exchange of data, improved networking and benchmarking at the EU level. This, in turn, requires the effective integration of economic, organisational and clinical information across the healthcare spectrum. 'The drive towards enhanced healthcare mobility, reduced costs and improved efficiency, paralleled by an emphasis on patient safety and service quality, is having a direct positive impact on the e-prescription systems market in Europe,' states the analyst.
Cautionary Approach of Physicians Threatens Uptake of e-prescription Technology
Resistance among prescribers to adopt the technology of e-prescription has hampered the delivery of such systems in the healthcare industry. Physicians’ discomfort with software products has to be overcome. Though there are reports that explain the benefits of e-prescription, there is only limited empirical data and evidence to support such claims. 'A major challenge relates to the reluctance of prescribers to use e-prescription solutions,' remarks the analyst. 'Moreover, there is a lack of empirical evidence to support the benefits of e-prescription systems.'
European physicians lack awareness about the advantages of e-prescription. There is a generalised view that training is required to use the system and that such training consumes a considerable amount of time. This is posing problems in the marketing of new technologies and their use in physician practices. 'Good change management and stakeholder engagement are vital to overcome the reluctance of health professionals to shift from paper-based to electronic-based prescriptions,' comments the analyst. 'There is also a need for more empirical data through research to prove the benefits reaped by existing users of e-prescription.'
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